WFP To Feed Chinese Gamers New United Nations Video Game
Shanda, a Chinese online video game developer, and The United Nations World Food Programme announced a partnership for the production of a Chinese version of Food Force, a free, educational video game aimed at teaching children about the fight against world hunger.
Through this agreement Shanda will publish and operate Food Force exclusively in China, as well as market the game to users.
Food Force was launched in April 2005 as a free internet download in English, aimed at teaching children aged 8-13 about World Food Programme's (WFP) role in the fight against global hunger.
The game's website at food-force.com provides different information including news from current hunger hotspots, lesson plans for teachers and fundraising ideas. Players can also leave comments and register their high scores. In the past six months, the website has received over 10 million views worldwide.
WFP is the world's largest humanitarian agency. Each year, WFP provides food aid to an average of 90 million people, including 56 million hungry children, in more than 80 countries.
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Christophe Lajus, the general manager of Crowne Plaza Fudan Shanghai, and members of the hotel management team visited Yangpu Social Welfare Institution to celebrate the Mid-autumn Festival together with the senior citizens resident there. A gift of homemade mooncakes was presented to the senior citizens on behalf of the hotel.
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