A new program called "Drink Half Liter Milk Every Day to Strengthen People's Health" has been formally launched at Ninggang Project Hope Primary School in Ninggangshan, an historic area for China's military revolution.

This program is supported by China Mengniu Dairy Company and co-organized by the Dairy Association of China (DAC), National School Milk Office, Centre for Public Nutritional and Development of China, People's Daily and CCTV for the purpose of popularizing milk drinking among the public.

Mengniu will provide fresh milk to more than 200 pupils at this school for a period of one year. And later it will offer free milk to 500 elementary schools in the poverty-stricken areas across China for the same term.