Several airline companies in China, including Shenzhen Airlines, Hainan Airlines and Sichuan Airlines, have each launched their own measures for compensating consumers when they are bumped on overbooked flights.

At the end of November 2007, Shenzhen Airlines published a letter to consumers about the sales of additional air tickets, in which it said that it would give priority in arranging a seat on a following flight for passengers who are delayed because they are bumped. They also said they would compensate passengers for the interval between the departure time of the new flight and their original one.

Sichuan Airlines and Hainan Airlines later launched similar measures, but different from that of Shenzhen Airlines and Hainan Airlines, Sichuan Airlines compensates passengers according to the entire price of the economy class seat instead of the air ticket's face value. The three airlines said that they will offer priority to passengers who have a VIP card, who are elderly, sick or disabled in getting onboard.

However, the three major airline companies of Air China, China Eastern and China Southern haven't yet taken any action for this.