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Corporate Social Responsibility & Sustainability in China

Corporate Social Responsibility in China

Sheraton Suzhou Celebrates UNICEF's "Right to Play"

August 29, 2005
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SheratonAssociates at Sheraton Suzhou Hotel and Towers are rising to a new challenge in August and September to celebrate the "Right to Play" campaign, in conjunction with UNICEF through the Check Out for Children fundraising initiative.

The Sheraton Suzhou Hotel and Towers will host a fundraising Charity Event on the September 17, 2005, as part of the Check Out for Children Challenge, which is a special campaign to raise enough money to immunize thousands of children in the region against major childhood diseases that are preventable by vaccination.

Part of the proceeds made on the night will benefit UNICEF, which will cover the cost of immunising each child through the buying of vaccines, training vaccinators and volunteers, cold storage and transportation of vaccines to ensure they arrive safely and conducting important community awareness and education campaigns.

Associates at hotels across the Asia Pacific region are aiming to raise a minimum of US$50,000 for UNICEF immunization programs by celebrating children's "Right to Play" campaign through a number fundraising themed activities throughout the two month period (August 1 to September 30).

"We are very proud to celebrate children's 'Right to Play' campaign, which will in turn raise money to immunize our children in throughout China," said Daniel Aylmer, General Manager at Sheraton Suzhou Hotel and Towers. "We are excited about this event and are confident that we can in our own way make a small difference to Children in China. In addition it will be a lot of fun and we invite everyone in Suzhou to come in and join us."

The Check Out for Children program, which encourages guests to make a US$1 donation to UNICEF as they check out of the hotel, was launched in the Asia Pacific region in 1996 by UNICEF Goodwill Ambassador Sir Roger Moore, the program has since raised over $4 million. The money is used to support UNICEF's life-saving immunisation work, and for each $1 million raised, more than 50,000 children can be immunised against the six major preventable childhood disease.

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