Mitsubishi announced at the Auto Shanghai 2007 continued plans for its Environment Initiative Program 2010.

Mitsubishi began EIP 2010 in the beginning of 2006, following the end of its FY2002-2005 Environment Sustainability Plan. This new program guides Mitsubishi in its efforts to achieve harmonious co-existence with the environment and also to contribute to a sustainable society as it works toward corporate revitalization and growth.

Introduced in 2002, ESP charted Mitsubishi efforts in tackling environmental issues. Initiatives implemented under the plan have produced many tangible results. These include achieving better fuel economy and lower emissions as a result of revamping the car engine family;  fitting continuously variable transmissions to more models; reducing volatile organic compound levels at its manufacturing facilities through the installation of water-based body painting lines; and meeting the requirements of automobile recycling laws.

EIP 2010 brings revisions in four major areas, reflecting requirements of both the 2005 Kyoto Protocol and increasingly stringent environmental regulations and legislation in Japan, North America and Europe as well as other developments around the world. The four areas are: Environmental Management, Prevention of Global Warming, Prevention of Environmental Pollution and Recycling and Resource Conservation. EIP 2010 also incorporates new measures relating to resources and energy designed from the viewpoint of reducing dependence on oil.