Video Netcast: New Media Campaign To Fight AIDS In China

December 7, 2007 | Print | Email Email | Comments | Category: Netcasts


    China is fighting HIV/AIDS with a new media campaign focused on popular personalities to promote safe sex practices in China.

    Featuring Jackie Chan, Pu Cunxin and Peng Liyuan, the PSAs were created by Ruby Yang and Thomas Lennon, produced in cooperation with China's Ministry of Health and distribution in association with UNDP. Yang and Lennon won the Oscar for "Best Documentary – Short Subject" at the 2006 Academy Awards.

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