During an inspection on the franchise operation of famous brands at Beijing's Silk Market, Beijing's Chaoyang District Department of Industry and Commerce and the Silk Market's Management Commission jointly identified 145 pieces of counterfeit goods from four sellers.

The law enforcement team checked 79 stalls that sell sportswear and sports shoes and they found that four sellers were selling clothes and shoes branded with Adidas and Nike while they had not received authorization by the manufacturer. BCDDIC confiscated the concerned goods for further appraisal and they said they would punish the sellers once the goods were proven to be fake.

Wang Zili, general manager of Beijing Silk Market, said they would make a three-year plan to straighten out the market and attract sellers who have gained brand franchise rights. The Silk Market has reportedly fired 22 managers for inefficient management on the sellers.

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