Comments on: Global Financial Woes May Impact Corporate Social Responsibility In China http://www.chinacsr.com/en/2008/10/15/3347-global-financial-woes-may-impact-corporate-social-responsibility-in-china/ Corporate Social Responsibility (CSR), Business Intelligence, and Sustainability News for China Wed, 08 Feb 2012 23:19:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Darren http://www.chinacsr.com/en/2008/10/15/3347-global-financial-woes-may-impact-corporate-social-responsibility-in-china/#comment-57307 Darren Mon, 26 Oct 2009 01:06:52 +0000 http://www.chinacsr.com/en/?p=3347#comment-57307 A good service I want to see is a list of the MBA programmes in Chinese universities and the ability of those programmes to provide a consistently high level of CSR programs. For example shall I attend a school at Peking University, CEIBS, Fudan, or some other school? What about one of the USA schools in China? If you provide a list of these types of things, I can help edit it because I too am looking for this data! Thanks as always for your great service :) A good service I want to see is a list of the MBA programmes in Chinese universities and the ability of those programmes to provide a consistently high level of CSR programs. For example shall I attend a school at Peking University, CEIBS, Fudan, or some other school? What about one of the USA schools in China? If you provide a list of these types of things, I can help edit it because I too am looking for this data!

Thanks as always for your great service :)

]]> By: sloane http://www.chinacsr.com/en/2008/10/15/3347-global-financial-woes-may-impact-corporate-social-responsibility-in-china/#comment-55625 sloane Sat, 25 Oct 2008 02:36:47 +0000 http://www.chinacsr.com/en/?p=3347#comment-55625 It may be great for China to support CSR, but it's important to keep a cost/benefit analysis in mind. Dr. Tantillo ('the marketing doctor') just did a post on his <a href="http://blog.marketingdoctor.tv" rel="nofollow"> blog </a> about how we're likely to see a decline in CSR as businesses are having to trim the fat--He argues that where CSR is not a 'core brand feature,' it is a drag on the company: "In other words, if your brand is CSR, then by all means build your marketing around that; but never impose CSR on a brand and forget your brand’s core business (i.e., why customers and cash actually come in the door). That’s a fatal mistake." <a href="http://blog.marketingdoctor.tv/2008/10/19/brand-winners-and-losers-google-and-corporate-social-responsibility.aspx" rel="nofollow"> Full post </a> It may be great for China to support CSR, but it's important to keep a cost/benefit analysis in mind.

Dr. Tantillo ('the marketing doctor') just did a post on his blog about how we're likely to see a decline in CSR as businesses are having to trim the fat–He argues that where CSR is not a 'core brand feature,' it is a drag on the company: "In other words, if your brand is CSR, then by all means build your marketing around that; but never impose CSR on a brand and forget your brand’s core business (i.e., why customers and cash actually come in the door). That’s a fatal mistake."

Full post

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