The General Administration of Press and Publication of China will soon fix a new measure to regulate the cooperation between Chinese and foreign online games service providers and the new measure may focus on punishing foreign game operators who adopt arbitrary rules during the cooperation with their Chinese partners.

According to news on Sina.com, GAPP held a seminar featuring attendance of top game executives on March 18 announced a range of new measures.

GAPP says that foreign companies in China must comply with China's laws and regulations. To protect Chinese companies' rights, concerned departments have rolled out these measures with the purpose of creating a fair environment for online game operations. Under the new measure, if a foreign game operator is involved in a lawsuit as a result of their unfair clauses against their Chinese partners, their game products may be suspended in China.

In addition, GAPP will strengthen the approval procedure for online games, which is believed to be a heightening of threshold for foreign games to enter the Chinese market, though Kou Xiaowei, deputy chief of sci-tech and digital publishing department under GAPP, stressed that GAPP would treat both Chinese and foreign game service providers equally without discrimination during the approval process.

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