The Chinese online auction website Taobao.com has launched an e-commerce rights protection platform in time for of March 15, which is World Consumer Rights Day.

Consumers can click to access the platform, which is set on a prominent position of Taobao's homepage, to make complaints, or inquiries about the processing of the complaints, when they purchase goods from Taobao.

Chen Qingtan, a senior director from Taobao's Consumer Rights Protection Department, said that Taobao will ask online sellers to make a response to consumers' complaints within 48 hours and Taobao will intervene if the sellers fail to do so. Taobao also promises to solve any consumer complaints within seven days. Meanwhile, it will arrange a special section on its website to expose sellers with bad credit.

In addition to launching the platform, Taobao, which is owned by Alibaba, has signed a manifesto with more than 20 sellers from Hangzhou on cracking down on online sales of fake goods.

In 2009, Taobao participated in 8,210 anti-fake-product activities, identified 3,379,839 items of fake goods and took sanctions against more than 14,000 sellers of fake goods.

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