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	<title>ChinaCSR.com &#187; BBH</title>
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		<title>Chinese Advertising Depicts Global Warming Themes In Shanghai Subway</title>
		<link>http://www.chinacsr.com/en/2008/03/03/2135-chinese-advertising-depicts-global-warming-themes-in-shanghai-subway/</link>
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		<pubDate>Sun, 02 Mar 2008 19:30:18 +0000</pubDate>
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				<category><![CDATA[Business & Society]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[BBH]]></category>
		<category><![CDATA[Beijing]]></category>
		<category><![CDATA[China Environmental Protection Foundation]]></category>
		<category><![CDATA[subway]]></category>
		<category><![CDATA[World Wide Fund for Nature]]></category>

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		<description><![CDATA[Advertising agency BBH is creating global warming-themed ads for the World Wide Fund for Nature and the China Environmental Protection Foundation, and these ads will be placed in Shanghai's new subway stations. "In Shanghai, the economy is booming. For most people here, environmental issues are the last thing they want to think about. People tend [...]]]></description>
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