{"id":18935,"date":"2022-01-20T14:33:00","date_gmt":"2022-01-20T07:33:00","guid":{"rendered":"https:\/\/www.chinacsr.com\/cn\/?p=18935"},"modified":"2022-01-21T07:33:14","modified_gmt":"2022-01-20T23:33:14","slug":"r3%e5%8f%91%e5%b8%83%e3%80%8a2022-%e5%b9%b4%e4%b8%ad%e5%9b%bd%e5%aa%92%e4%bd%93%e4%bb%b7%e6%a0%bc%e8%b6%8b%e5%8a%bf%e9%a2%84%e6%b5%8b%e3%80%8b","status":"publish","type":"post","link":"https:\/\/www.chinacsr.com\/cn\/2022\/01\/20\/18935","title":{"rendered":"R3\u53d1\u5e03\u300a2022 \u5e74\u4e2d\u56fd\u5a92\u4f53\u4ef7\u683c\u8d8b\u52bf\u9884\u6d4b\u300b"},"content":{"rendered":"

R3\u53d1\u5e03\u300a2022 \u5e74\u4e2d\u56fd\u5a92\u4f53\u4ef7\u683c\u8d8b\u52bf\u9884\u6d4b\u300b<\/p>\n

\u72ec\u7acb\u8425\u9500\u54a8\u8be2\u516c\u53f8R3 \u63a8\u51fa\u300a2022\u5e74\u4e2d\u56fd\u5a92\u4f53\u4ef7\u683c\u8d8b\u52bf\u9884\u6d4b\u300b\u62a5\u544a<\/p>\n

R3\u80dc\u4e09\u4e2d\u56fd\u53d1\u5e03\u7684\u7b2c\u5341\u4e00\u7248\u300a\u4e2d\u56fd\u5a92\u4f53\u4ef7\u683c\u8d8b\u52bf\u9884\u6d4b\u300b\u6db5\u76d6\u4e862021\u5e74\u5b9e\u9645\u6da8\u5e45\u548c2022\u5e74\u6da8\u5e45\u9884\u6d4b\u3002\u5728\u7f16\u5199\u62a5\u544a\u65f6\uff0c\u80dc\u4e09\u53c2\u8003\u4e86700\u591a\u5bb6\u5a92\u4f53\u7684\u5e02\u573a\u516c\u5f00\u520a\u4f8b\u4ee5\u53ca20\u591a\u5bb6\u63a7\u80a1\u96c6\u56e2\u5a92\u4f53\u4ee3\u7406\u5546\u548c\u672c\u571f\u5a92\u4f53\u4ee3\u7406\u5546\u7684\u8d2d\u4e70\u653f\u7b56\u3002\u62a5\u544a\u7684\u6458\u8981\u90e8\u5206\uff0c\u80dc\u4e09\u5bf9\u4e2d\u56fd\u5a92\u4f53\u5e02\u573a\u60c5\u51b5\u7b80\u8981\u603b\u7ed3\uff1a<\/p>\n

– 2021\u5e74\u603b\u4f53\u6570\u5b57\u5e7f\u544a\u6295\u653e\u82b1\u8d39\u9884\u8ba1\u589e\u957f22%\uff0c\u800c\u6237\u5916\u5e7f\u544a\u6295\u653e\u5219\u56e0\u5e02\u7ea7\u8303\u56f4\u7684\u65c5\u884c\u5f00\u653e\uff0c\u5df2\u7136\u56de\u6696\uff0c\u7b2c\u4e00\u5230\u7b2c\u4e09\u5b63\u5ea6\u589e\u957f\u7387\u5df2\u8fbe42%\u3002<\/p>\n

– \u5c3d\u7ba1\u7f51\u6c11\u6570\u91cf\u5df2\u5c11\u6709\u589e\u957f\uff0c\u4f46\u56e0\u6d88\u8d39\u8005\u9644\u52a0\u6807\u7b7e\u7e41\u6742\uff0c\u4ee5\u53ca\u521b\u610f\u5f62\u5f0f\u7684\u591a\u6837\u5316\uff0c\u800c\u8fdb\u4e00\u6b65\u63a8\u52a8\u7684\u6570\u5b57\u6295\u7684\u6a21\u578b\u53d8\u5316\uff0c\u5c06\u5bfc\u81f4\u867d\u6295\u653e\u5e7f\u544a\u57fa\u7840\u4ef7\u683c\u4e0d\u9ad8\uff0c\u4f46\u91cd\u91cd\u53e0\u52a0\u4eba\u7fa4\u5305\u540e\u7684\u5b9e\u9645\u6295\u653e\u91d1\u989d\uff0c\u5c06\u5bfc\u81f4\u603b\u4f53\u91d1\u989d\u7684\u5927\u5e45\u4e0a\u6da8\uff0c\u6b64\u65f6\u5e02\u573a\u4e3b\u5e94\u8bc4\u4f30\uff0c\u52a0\u6536\u90e8\u5206\u8d39\u7528\u7684\u6536\u76ca\u65e2\u8868\u73b0\u662f\u5426\u5408\u7406\u3002<\/p>\n

– \u5404\u7c7b\u6570\u5b57\u5de8\u5934\u65d7\u4e0b\u7684\u77ed\u89c6\u9891\u548c\u4e2a\u6027\u5316\u5185\u5bb9\u5e94\u7528\u80fd\u5229\u7528\u7b97\u6cd5\u4e3a\u7528\u6237\u63a8\u9001\u5b9a\u5236\u5185\u5bb9\uff0c\u5982\u6296\u97f3\u3001\u4eca\u65e5\u5934\u6761\u548c\u817e\u8baf\u7cfb\u95ea\u5c4f\uff0c\u4ef7\u683c\u6da8\u5e45\u5c06\u9886\u8dd1\u884c\u4e1a\u3002\u968f\u7740\u5a31\u4e50\u3001\u76f4\u64ad\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u5546\u4e1a\u8fdb\u4e00\u6b65\u6574\u5408\uff0c\u5e7f\u544a\u5546\u5bf9\u4e8e\u6b64\u7c7b\u5e94\u7528\u7684\u504f\u597d\u5c06\u53ea\u589e\u4e0d\u51cf\u3002<\/p>\n

– \u6c7d\u8f66\u3001\u4f53\u80b2\u548c\u65b0\u95fb\u7c7b\u5e94\u7528\u6709\u5fae\u5c0f\u6da8\u5e45\uff0c\u6bcd\u5a74\u548c\u7f8e\u5986\u7b49\u9971\u548c\u5782\u76f4\u7c7b\u5e94\u7528\u4ef7\u683c\u4e0e\u5f80\u5e74\u6301\u5e73\u3002<\/p>\n

R3\u8054\u5408\u521b\u59cb\u4ebaGreg Paull\u8868\u793a\uff0c\u201c\u5bf9\u4e2d\u56fd\u5e02\u573a\u4e3b\u6765\u8bf4\uff0c2022\u5e74\u7684\u9ad8\u9700\u6c42\u5c06\u5bfc\u81f4\u79fb\u52a8\u5e7f\u544a\u7684\u6210\u672c\u66f4\u9ad8\u3002\u4ef7\u683c\u548c\u7ade\u4e89\u5c06\u52a0\u5927\u5bf9\u7ee9\u6548\u8425\u9500\u7684\u6295\u5165\uff0c\u56e0\u4e3a\u8425\u9500\u4eba\u5458\u5c06\u5e0c\u671b\u5f00\u53d1\u81ea\u5df1\u7684\u6570\u636e\u6c60\uff0c\u51cf\u5c11\u5bf9\u7b2c\u4e09\u65b9\u5e73\u53f0\u7684\u4f9d\u8d56\uff0c\u4ee5\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\u3002\u201d<\/p>\n

\u5173\u4e8e\u672c\u62a5\u544a\u8be6\u5c3d\u5185\u5bb9\u4ee5\u53ca\u5b8c\u6574\u7248\u6b22\u8fce\u5173\u6ce8 R3\u5fae\u4fe1 \u83b7\u53d6\u5b8c\u6574\u7248\u3002<\/p>\n

\u6bcf\u65e5\u5934\u6761\u65b0\u95fb\u3001\u89c1\u89e3\u53ca\u5206\u6790<\/p>\n

\u6ce8\u518cCampaign \u65b0\u95fb\u7b80\u62a5<\/p>\n

\u9605\u8bfb\u6b21\u6570\u6700\u591a<\/p>\n

\u521a\u521a\u53d1\u5e03<\/p>\n

[MediaCom\u7ade\u7acb\u5a92\u4f53\u4efb\u547dRupert McPetrie\u4e3a\u4e9a\u592a\u533aCEO]<\/p>\n

Rupert McPetrie\u540c\u65f6\u7ee7\u7eed\u62c5\u4efb\u7ade\u7acb\u5a92\u4f53\u5927\u4e2d\u534e\u533a\u9996\u5e2d\u6267\u884c\u5b98<\/p>\n

[2022\u5e74\u4e9a\u592a\u533aCMO\u5173\u6ce8\u54ea\u4e9b\u8bae\u9898\uff1f]<\/p>\n

Campaign\u9080\u8bf7\u4e9a\u592a\u533aCMO\u804a\u4e00\u804a2022\u5e74\u9996\u5e2d\u8425\u9500\u5b98\u5c06\u9762\u4e34\u54ea\u4e9b\u524d\u6240\u672a\u6709\u7684\u6311\u6218\uff1f\u4ed6\u4eec\u5c06\u4e13\u6ce8\u4e8e\u54c1\u724c\u76ee\u7684\u3001\u6570\u636e\u6d1e\u5bdf\u529b\u3001\u53ef\u6301\u7eed\u6027\u3001\u65b0\u5a92\u4f53\u5d1b\u8d77\u7b49\u8bae\u9898\u3002<\/p>\n

[OMD\u8d62\u5f97Levi\u2019s\u6bd4\u7a3f \u6210\u4e3a\u4e2d\u56fd\u533a\u5a92\u4ecb\u4ee3\u7406\u673a\u6784]<\/p>\n

OMD\u5c06\u63a5\u66ffdentsu X\uff0c\u8d1f\u8d232022\u5e74\u5ea6 Levi's \u54c1\u724c\u5a92\u4ecb\u8d2d\u4e70\u548c\u7b56\u5212\u4e1a\u52a1<\/p>\n

[Sweetshop\u6253\u9020OnePlus 9RT\u6700\u65b0\u5e7f\u544a\u5927\u7247]<\/p>\n

Sweetshop\u4e0a\u6d77\u53d1\u5e03OnePlus 9RT \u5168\u65b0\u54c1\u724c\u5ba3\u4f20\u7247<\/p>\n","protected":false},"excerpt":{"rendered":"

R3\u53d1\u5e03\u300a2022 \u5e74\u4e2d\u56fd\u5a92\u4f53\u4ef7\u683c\u8d8b\u52bf\u9884\u6d4b\u300b
\n\u72ec\u7acb\u8425\u9500\u54a8\u8be2\u516c\u53f8R3 \u63a8\u51fa\u300a2022\u5e74\u4e2d\u56fd\u5a92\u4f53\u4ef7\u683c\u8d8b\u52bf\u9884\u6d4b\u300b\u62a5\u544a
\nR3\u80dc\u4e09\u4e2d\u56fd\u53d1\u5e03\u7684\u7b2c\u5341\u4e00\u7248\u300a\u4e2d\u56fd\u5a92\u4f53\u4ef7\u683c\u8d8b\u52bf\u9884\u6d4b\u300b\u6db5\u76d6\u4e862021\u5e74\u5b9e\u9645\u6da8\u5e45\u548c2022\u5e74\u6da8\u5e45\u9884\u6d4b\u3002\u5728\u7f16\u5199\u62a5\u544a\u65f6\uff0c\u80dc\u4e09\u53c2\u8003\u4e86700\u591a\u5bb6\u5a92\u4f53\u7684\u5e02\u573a\u516c\u5f00\u520a\u4f8b\u4ee5\u53ca20\u591a\u5bb6\u63a7\u80a1\u96c6\u56e2\u5a92\u4f53\u4ee3\u7406\u5546\u548c\u672c\u571f\u5a92\u4f53\u4ee3\u7406\u5546\u7684\u8d2d\u4e70\u653f\u7b56\u3002\u62a5\u544a\u7684\u6458\u8981\u90e8\u5206\uff0c\u80dc\u4e09\u5bf9\u4e2d\u56fd\u5a92\u4f53\u5e02\u573a\u60c5\u51b5\u7b80\u8981\u603b\u7ed3\uff1a
\n– 2021\u5e74\u603b\u4f53\u6570\u5b57\u5e7f\u544a\u6295\u653e\u82b1\u8d39\u9884\u8ba1\u589e\u957f22%\uff0c\u800c\u6237\u5916\u5e7f\u544a\u6295\u653e\u5219\u56e0\u5e02\u7ea7\u8303\u56f4\u7684\u65c5\u884c\u5f00\u653e\uff0c\u5df2\u7136\u56de\u6696\uff0c\u7b2c\u4e00\u5230\u7b2c\u4e09\u5b63\u5ea6\u589e\u957f\u7387\u5df2\u8fbe42%\u3002
\n– \u5c3d\u7ba1\u7f51\u6c11\u6570\u91cf\u5df2\u5c11\u6709\u589e\u957f\uff0c\u4f46\u56e0\u6d88\u8d39\u8005\u9644\u52a0\u6807\u7b7e\u7e41\u6742\uff0c\u4ee5\u53ca\u521b\u610f\u5f62\u5f0f\u7684\u591a\u6837\u5316\uff0c\u800c\u8fdb\u4e00\u6b65\u63a8\u52a8\u7684\u6570\u5b57\u6295\u7684\u6a21\u578b\u53d8\u5316\uff0c\u5c06\u5bfc\u81f4\u867d\u6295\u653e\u5e7f\u544a\u57fa\u7840\u4ef7\u683c\u4e0d\u9ad8\uff0c\u4f46\u91cd\u91cd\u53e0\u52a0\u4eba\u7fa4\u5305\u540e\u7684\u5b9e\u9645\u6295\u653e\u91d1\u989d\uff0c\u5c06\u5bfc\u81f4\u603b\u4f53\u91d1\u989d\u7684\u5927\u5e45\u4e0a\u6da8\uff0c\u6b64\u65f6\u5e02\u573a\u4e3b\u5e94\u8bc4\u4f30\uff0c\u52a0\u6536\u90e8\u5206\u8d39\u7528\u7684\u6536\u76ca\u65e2\u8868\u73b0\u662f\u5426\u5408\u7406\u3002
\n– \u5404\u7c7b\u6570\u5b57\u5de8\u5934\u65d7\u4e0b\u7684\u77ed\u89c6\u9891\u548c\u4e2a\u6027\u5316\u5185\u5bb9\u5e94\u7528\u80fd\u5229\u7528\u7b97\u6cd5\u4e3a\u7528\u6237\u63a8\u9001\u5b9a\u5236\u5185\u5bb9\uff0c\u5982\u6296\u97f3\u3001\u4eca\u65e5\u5934\u6761\u548c\u817e\u8baf\u7cfb\u95ea\u5c4f\uff0c\u4ef7\u683c\u6da8\u5e45\u5c06\u9886\u8dd1\u884c\u4e1a\u3002\u968f\u7740\u5a31\u4e50\u3001\u76f4\u64ad\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u5546\u4e1a\u8fdb\u4e00\u6b65\u6574\u5408\uff0c\u5e7f\u544a\u5546\u5bf9\u4e8e\u6b64\u7c7b\u5e94\u7528\u7684\u504f\u597d\u5c06\u53ea\u589e\u4e0d\u51cf\u3002
\n– \u6c7d\u8f66\u3001\u4f53\u80b2\u548c\u65b0\u95fb\u7c7b\u5e94\u7528\u6709\u5fae\u5c0f\u6da8\u5e45\uff0c\u6bcd\u5a74\u548c\u7f8e\u5986\u7b49\u9971\u548c\u5782\u76f4\u7c7b\u5e94\u7528\u4ef7\u683c\u4e0e\u5f80\u5e74\u6301\u5e73\u3002
\nR3\u8054\u5408\u521b\u59cb\u4ebaGreg Paull\u8868\u793a\uff0c\u201c\u5bf9\u4e2d\u56fd\u5e02\u573a\u4e3b\u6765\u8bf4\uff0c2022\u5e74\u7684\u9ad8\u9700\u6c42\u5c06\u5bfc\u81f4\u79fb\u52a8\u5e7f\u544a\u7684\u6210\u672c\u66f4\u9ad8\u3002\u4ef7\u683c\u548c\u7ade\u4e89\u5c06\u52a0\u5927\u5bf9\u7ee9\u6548\u8425\u9500\u7684\u6295\u5165\uff0c\u56e0\u4e3a\u8425\u9500\u4eba\u5458\u5c06\u5e0c\u671b\u5f00\u53d1\u81ea\u5df1\u7684\u6570\u636e\u6c60\uff0c\u51cf\u5c11\u5bf9\u7b2c\u4e09\u65b9\u5e73\u53f0\u7684\u4f9d\u8d56\uff0c\u4ee5\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\u3002\u201d
\n\u5173\u4e8e\u672c\u62a5\u544a\u8be6\u5c3d\u5185\u5bb9\u4ee5\u53ca\u5b8c\u6574\u7248\u6b22\u8fce\u5173\u6ce8 R3\u5fae\u4fe1 \u83b7\u53d6\u5b8c\u6574\u7248\u3002
\n\u6bcf\u65e5\u5934\u6761\u65b0\u95fb\u3001\u89c1\u89e3\u53ca\u5206\u6790
\n\u6ce8\u518cCampaign \u65b0\u95fb\u7b80\u62a5
\n\u9605\u8bfb\u6b21\u6570\u6700\u591a
\n\u521a\u521a\u53d1\u5e03
\n[MediaCom\u7ade\u7acb\u5a92\u4f53\u4efb\u547dRupert McPetrie\u4e3a\u4e9a\u592a\u533aCEO]
\nRupert McPetrie\u540c\u65f6\u7ee7\u7eed\u62c5\u4efb\u7ade\u7acb\u5a92\u4f53\u5927\u4e2d\u534e\u533a\u9996\u5e2d\u6267\u884c\u5b98
\n[2022\u5e74\u4e9a\u592a\u533aCMO\u5173\u6ce8\u54ea\u4e9b\u8bae\u9898\uff1f]
\nCampaign\u9080\u8bf7\u4e9a\u592a\u533aCMO\u804a\u4e00\u804a2022\u5e74\u9996\u5e2d\u8425\u9500\u5b98\u5c06\u9762\u4e34\u54ea\u4e9b\u524d\u6240\u672a\u6709\u7684\u6311\u6218\uff1f\u4ed6\u4eec\u5c06\u4e13\u6ce8\u4e8e\u54c1\u724c\u76ee\u7684\u3001\u6570\u636e\u6d1e\u5bdf\u529b\u3001\u53ef\u6301\u7eed\u6027\u3001\u65b0\u5a92\u4f53\u5d1b\u8d77\u7b49\u8bae\u9898\u3002
\n[OMD\u8d62\u5f97Levi\u2019s\u6bd4\u7a3f \u6210\u4e3a\u4e2d\u56fd\u533a\u5a92\u4ecb\u4ee3\u7406\u673a\u6784]
\nOMD\u5c06\u63a5\u66ffdentsu X\uff0c\u8d1f\u8d232022\u5e74\u5ea6 Levi's \u54c1\u724c\u5a92\u4ecb\u8d2d\u4e70\u548c\u7b56\u5212\u4e1a\u52a1
\n[Sweetshop\u6253\u9020OnePlus 9RT\u6700\u65b0\u5e7f\u544a\u5927\u7247]
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