{"id":6125,"date":"2010-02-12T07:16:22","date_gmt":"2010-02-11T23:16:22","guid":{"rendered":"http:\/\/www.xinwengao.com\/?p=2023"},"modified":"2010-02-12T07:16:22","modified_gmt":"2010-02-11T23:16:22","slug":"brandfinance%e4%b8%96%e7%95%8c%e9%93%b6%e8%a1%8c%e5%93%81%e7%89%8c500%e5%bc%ba%e6%8e%92%e5%90%8d%e4%b8%89%e5%ae%b6%e4%b8%ad%e5%9b%bd%e9%93%b6%e8%a1%8c%e8%b7%bb%e8%ba%ab%e5%85%a8%e7%90%83%e9%93%b6","status":"publish","type":"post","link":"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125","title":{"rendered":"BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4e09\u5bb6\u4e2d\u56fd\u94f6\u884c\u8dfb\u8eab\u5168\u7403\u94f6\u884c\u54c1\u724c20\u5f3a"},"content":{"rendered":"<p><!--dateline-->\u4e2d\u56fd\u9999\u6e2f (2010\u5e7402\u670812\u65e5) \/\u65b0\u95fb\u7a3f &#8211; Xinwengao.com\/ &#8212; <!--\/dateline--> <!--body-->\u6839\u636e\u4e16\u754c\u9876\u7ea7\u94f6\u884c\u54c1\u724c\u5e74\u5ea6\u56de\u987e\u62a5\u544a &#8211; BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u7b2c\u56db\u7248\uff0c\u94f6\u884c\u4e1a\u5df2\u7ecf\u5c55\u73b0\u51fa\u660e\u663e\u7684\u590d\u82cf\u8ff9\u8c61\uff0c\u5168\u7403\u524d500\u5bb6\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u4f01\u4e1a\u5e02\u573a\u8d44\u672c\u603b\u503c\u589e\u957f62%\u3001\u54c1\u724c\u4ef7\u503c\u7d2f\u8ba1\u4e0a\u534749%\u3002<\/p>\n<p>\u5e74\u5ea6\u56de\u987e\u62a5\u544a\u57fa\u4e8e2009\u5e7412\u670831\u65e5\u524d\u5bf9\u5404\u94f6\u884c\u4f01\u4e1a\u54c1\u724c\u5b9e\u529b\u4e0e\u54c1\u724c\u4ef7\u503c\u7684\u8861\u91cf\u8be6\u7ec6\u5730\u8bf4\u660e\u4e86\u94f6\u884c\u4e1a\u5728\u6240\u6709\u9886\u57df\u7684\u590d\u82cf\u8d8b\u52bf\u3002<\/p>\n<p>\u6c47\u4e30\u94f6\u884c\u4eca\u5e74\u8fde\u7eed\u4e09\u5e74\u8749\u8054\u4e16\u754c\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f12%\uff0c\u603b\u4ef7\u503c\u8fbe285\u4ebf\u7f8e\u5143\u3002\u5168\u7403\u7b2c\u4e8c\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u7f8e\u6d32\u94f6\u884c\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f24%\uff0c\u603b\u4ef7\u503c\u8fbe261\u4ebf\u7f8e\u5143\u3002\u5728\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u4e2d\uff0c\u5de5\u5546\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4520%\uff1b\u603b\u4ef7\u503c\u8fbe121\u4ebf\u7f8e\u5143\uff09\u3001\u4e2d\u56fd\u5efa\u8bbe\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4534%\uff1b \u603b\u4ef7\u503c\u8fbe121\u4ebf\u7f8e\u5143\uff09\u4ee5\u53ca\u4e2d\u56fd\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4536%\uff1b \u603b\u4ef7\u503c\u8fbe96\u4ebf\u7f8e\u5143\uff09\u5728\u7efc\u5408\u6392\u540d\u4e2d\u5206\u5217\u5168\u7403\u7b2c12\u4f4d\u3001\u7b2c13\u4f4d\u4e0e\u7b2c19\u4f4d\uff1b\u540c\u65f6\u5728\u56fd\u5bb6\u94f6\u56e220\u5f3a\u6392\u540d\u4e2d\u4f4d\u5217\u7b2c\u4e8c\uff0c\u7d27\u968f\u7f8e\u56fd\u4e4b\u540e\uff0c\u4f46\u6392\u540d\u9ad8\u4e8e\u82f1\u56fd\u4e0e\u897f\u73ed\u7259\u3002<\/p>\n<p>\u7f8e\u56fd\u5728\u5168\u7403\u94f6\u884c\u4e1a\u4e2d\u7684\u4e3b\u5bfc\u5730\u4f4d\u6709\u6240\u4e0b\u6ed1\uff0c\u5168\u7403500\u5f3a\u4e2d\u7684\u7f8e\u56fd\u94f6\u884c\u4f01\u4e1a\u4ece2008\u5e74\u768495\u5bb6\u51cf\u5c11\u81f32009\u5e74\u768485\u5bb6\u3002\u867d\u71362009\u5e74\u7f8e\u56fd\u5404\u94f6\u884c\u54c1\u724c\u6709\u6240\u590d\u82cf\uff0c\u4f46\u662f\u6574\u4f53\u54c1\u724c\u4ef7\u503c\u589e\u5e45\u4ec5\u4e3a29%\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5e74\u5ea6\u56de\u987e\u62a5\u544a\u4e2d\u768418\u5bb6\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u53d6\u5f97\u4e8658%\u7684\u54c1\u724c\u4ef7\u503c\u589e\u957f\u3002<\/p>\n<p>\u201c\u672c\u5e74\u5ea6BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4f53\u73b0\u51fa\u5168\u7403\u94f6\u884c\u54c1\u724c\u660e\u663e\u6709\u6240\u6062\u590d\uff0c\u201d Brand Finance\u516c\u53f8\u9996\u5e2d\u6267\u884c\u5b98\u5927\u536b\u00b7\u6d77\u683c\u89e3\u91ca\u8bf4\u3002\u201c\u4e0e2008\u5e74\u94f6\u884c\u4e1a\u5371\u673a\u53d1\u751f\u4e4b\u524d\u7684\u6c34\u5e73\u76f8\u6bd4,\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u7684\u603b\u4ef7\u503c\u4e0a\u5347\u4e864%\u30022010\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u7684\u603b\u4ef7\u503c\u8fbe\u5230\u4e867160\u4ebf\u7f8e\u5143\uff0c\u57282009\u5e74\u5b9e\u73b0\u4e8649%\u7684\u589e\u957f\u3002\u540c\u65f6\u4e3b\u5bfc\u529b\u91cf\u7684\u5206\u5e03\u4e5f\u53d1\u751f\u4e86\u91cd\u5927\u53d8\u5316\uff0c\u9010\u6e10\u7531\u7f8e\u56fd\u8f6c\u79fb\u81f3\u65b0\u5174\u5e02\u573a\u94f6\u884c\u3002\u201d<\/p>\n<p>BrandFinance\u00ae\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u56de\u987e\u62a5\u544a\u6b64\u5916\u8fd8\u6309\u4e1a\u52a1\u9886\u57df\u4e0e\u5730\u7406\u533a\u57df\u5bf9\u5404\u94f6\u884c\u54c1\u724c\u8fdb\u884c\u4e86\u8ddf\u8e2a\uff0c\u5176\u4e2d\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u7ee7\u7eed\u4e3b\u5bfc\u7740\u5168\u7403\u5546\u4e1a\u94f6\u884c\u9886\u57df\u4ee5\u53ca\u6574\u4e2a\u4e9a\u6d32\u5730\u533a\u7684\u53d1\u5c55\u3002<\/p>\n<p>\u5728\u5168\u7403\u5546\u4e1a\u94f6\u884c\u9886\u57df\uff0c\u4e2d\u56fd\u5efa\u8bbe\u94f6\u884c\u8fde\u7eed\u4e24\u5e74\u4fdd\u6301\u4e86\u6392\u540d\u7b2c\u4e8c\u7684\u4f4d\u7f6e\uff0c\u540c\u65f6\u5728\u8fd9\u4e00\u9886\u57df\u7684\u54c1\u724c\u4ef7\u503c\u589e\u5e45\u5b9e\u73b035%\uff0c\u603b\u54c1\u724c\u4ef7\u503c\u8fbe57\u4ebf\u7f8e\u5143\u3002\u5de5\u5546\u94f6\u884c\u4f4d\u5217\u7b2c\u56db\uff0c\u589e\u5e45\u4e3a21%\uff0c\u603b\u54c1\u724c\u4ef7\u503c\u8fbe53\u4ebf\u7f8e\u5143\uff0c\u6392\u540d\u9ad8\u4e8e\u4f4d\u4e8e\u7b2c\u516d\u4f4d\u3001\u589e\u5e4543%\u3001\u54c1\u724c\u4ef7\u503c43\u4ebf\u7f8e\u5143\u7684\u4e2d\u56fd\u94f6\u884c\u3002\u7efc\u5408\u770b\u6765\uff0c\u8fd9\u4e09\u4e2a\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u603b\u989d\u4e3a5830\u4ebf\u7f8e\u5143\uff0c\u5360\u5546\u4e1a\u94f6\u884c\u9886\u57df\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u6392\u540d\u524d\u5341\u4f4d\u5e02\u573a\u8d44\u672c\u603b\u503c\uff08\u5171\u8ba110900\u4ebf\u7f8e\u5143\uff09\u768453%\u3002<\/p>\n<p>\u4e9a\u6d32\u5730\u533a\u5bf9\u5168\u7403\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u603b\u989d\u7684\u8d21\u732e\u589e\u957f\u4e8631%\uff0c\u52302010\u5e74\u768417%\u3002\u6839\u636e\u53bb\u5e74\u7684\u6570\u636e\uff0c\u524d\u5341\u4f4d\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u4ecd\u7531\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u4e3b\u5bfc\uff0c\u540c\u65f6\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u4e0e\u5176\u5b83\u94f6\u884c\u54c1\u724c\u4e4b\u95f4\u7684\u5dee\u8ddd\u6b63\u5728\u6269\u5927\u3002\u4e09\u5bb6\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u7684\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u4e0e\u540d\u5217\u4e9a\u6d32\u5730\u533a\u94f6\u884c\u54c1\u724c\u6392\u540d\u524d\u5341\u4f4d\u7684\u65b0\u8fdb\u53c2\u9009\u4f01\u4e1a\u4e2d\u56fd\u519c\u4e1a\u94f6\u884c\u4e00\u8d77\u5360\u636e\u4e86\u4e9a\u6d32\u5730\u533a\u6392\u540d\u7684\u524d\u56db\u540d\uff0c\u6c47\u4e30\u94f6\u884c\u5728\u8fd9\u4e00\u5730\u533a\u6392\u540d\u4f4d\u5217\u7b2c\u4e94\u3002\u53e6\u5916\u4e00\u4e2a\u503c\u5f97\u4e00\u63d0\u7684\u54c1\u724c\u4e3a\u6e23\u6253\u94f6\u884c\uff0c\u6e23\u6253\u94f6\u884c\u8fd1\u5e74\u9010\u6e10\u5728\u4e9a\u6d32\u5730\u533a\u6392\u540d\u8131\u9896\u800c\u51fa\uff0c\u540c\u65f6\u5176\u5728\u8fd9\u4e00\u5730\u533a\u7684\u54c1\u724c\u4ef7\u503c\u4e5f\u53d6\u5f97\u4e8659%\u7684\u589e\u957f\u3002\u4ea4\u901a\u94f6\u884c\u4f7f\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u5728\u4e9a\u6d32\u5730\u533a\u7684\u4e3b\u5bfc\u5730\u4f4d\u66f4\u52a0\u5706\u6ee1\uff0c\u51ed\u501f18%\u7684\u589e\u5e45\u4e0e26\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u4ef7\u503c\u4f4d\u5c45\u7b2c10\u4f4d\u3002<\/p>\n<p> \u201c\u5f88\u660e\u663e\uff0c\u5927\u578b\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u7684\u5b9e\u529b\u8d8a\u6765\u8d8a\u5f3a\uff0c\u800c\u8fd9\u4e9b\u54c1\u724c\u4e0e\u4e9a\u6d32\u5730\u533a\u5176\u5b83\u94f6\u884c\u54c1\u724c\u7684\u5dee\u8ddd\u4e5f\u5728\u7ee7\u7eed\u589e\u5927\uff0c\u201d Brand Finance\u9999\u6e2f\u5206\u90e8\u603b\u7ecf\u7406\u9c81\u4f2f\u7279\u00b7\u535a\u745f\u8868\u793a\u3002\u201c\u968f\u7740\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u9010\u6e10\u5c06\u91cd\u70b9\u653e\u5230\u63a8\u5e7f\u56fd\u9645\u6218\u7565\u4e0a\uff0c\u5bf9\u4e8e\u5efa\u7acb\u5e76\u4fdd\u6301\u5ba2\u6237\u4ef7\u503c\u6765\u8bf4\uff0c\u590d\u6742\u7684\u54c1\u724c\u7ba1\u7406\u4f1a\u53d8\u5f97\u66f4\u4e3a\u5173\u952e\u3002\u968f\u7740\u7f8e\u56fd\u5728\u8fd9\u4e00\u9886\u57df\u7684\u4e3b\u5bfc\u5730\u4f4d\u4e0d\u65ad\u4e0b\u964d\uff0c\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u7ee7\u7eed\u53d1\u5c55\u6210\u4e3a\u5168\u7403\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u7684\u524d\u666f\u5341\u5206\u4e50\u89c2\u3002\u201d<\/p>\n<p>\u8dfb\u8eabBrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u7684\u9999\u6e2f\u94f6\u884c\u54c1\u724c\u5305\u62ec\u4f4d\u4e8e\u7b2c94\u4f4d\u7684\u4e2d\u56fd\u94f6\u884c\u9999\u6e2f\u5206\u90e8\u3001\u6052\u751f\u94f6\u884c\uff08\u7b2c98\u4f4d\uff09\u3001\u4e1c\u4e9a\u94f6\u884c\uff08\u7b2c290\u4f4d\uff09\u3001\u56fd\u6d69\u96c6\u56e2\uff08\u7b2c346\u4f4d\uff09\u4e0e\u6c38\u4ea8\u94f6\u884c\uff08\u7b2c489\u4f4d\uff09\u3002<\/p>\n<p>\u5982\u9700\u4e0b\u8f7d\u62a5\u544a\u5168\u6587\uff0c\u8bf7\u8bbf\u95ee<a href=\"http:\/\/www.brandfinance.com\">www.brandfinance.com<\/a>\u3002<\/p>\n<p>\u7f16\u8f91\u6ce8\u91ca<br \/>\nBrandFinance \u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u521d\u521b\u4e8e2006\u5e74\uff0c\u662f\u9996\u4e2a\u5206\u6790\u4e16\u754c\u94f6\u884c\u54c1\u724c100\u5f3a\u91d1\u878d\u4ef7\u503c\u5e76\u5411\u516c\u4f17\u63d0\u4f9b\u7684\u8bc4\u4f30\u7814\u7a76\u62a5\u544a\u3002\u8be5\u8bc4\u4f30\u62a5\u544a\u6bcf\u5e74\u53d1\u5e03\u4e00\u6b21\u5e76\u4e14\u7ed3\u5408\u5168\u7403\u6240\u6709\u4e0a\u5e02\u516c\u53f8\u7684\u6570\u636e\u3002\u62a5\u544a\u4e3a\u5176\u4e2d\u6bcf\u4e2a\u54c1\u724c\u90fd\u8d4b\u4e88\u4e86\u76f8\u5e94\u7684\u54c1\u724c\u8bc4\u7ea7\uff1a\u6839\u636e\u67d0\u4e00\u54c1\u724c\u7684\u7ade\u4e89\u8005\u96c6\u5408\u5bf9\u5176\u5b9e\u529b\u3001\u98ce\u9669\u4e0e\u672a\u6765\u6f5c\u529b\u4ee5\u53ca\u54c1\u724c\u4ef7\u503c\u8fdb\u884c\u57fa\u51c6\u7814\u7a76\uff1b\u5e76\u5bf9\u8be5\u54c1\u724c\u7684\u91d1\u878d\u5b9e\u529b\u8fdb\u884c\u7efc\u5408\u6d4b\u91cf\u3002<!--\/body--><\/p>\n<p><!--boilerplate-->\u5173\u4e8eBrand Finance<br \/>\nBrand Finance\u505a\u4e3a\u72ec\u7acb\u7684\u56fd\u9645\u5546\u4e1a\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u4e3a\u54c1\u724c\u77e5\u540d\u5ea6\u9ad8\u7684\u7ec4\u7ec7\u5c31\u5982\u4f55\u901a\u8fc7\u6709\u6548\u7ba1\u7406\u54c1\u724c\u4e0e\u65e0\u5f62\u8d44\u4ea7\u6765\u6700\u5927\u5316\u4ef7\u503c\u63d0\u4f9b\u54a8\u8be2\u3002\u4ece\u516c\u53f8\u4e0e1996\u5e74\u5efa\u7acb\u8d77\u81f3\u4eca\uff0cBrand Finance\u5df2\u7ecf\u8fdb\u884c\u4e86\u4ef7\u503c\u6570\u4e07\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u4f01\u4e1a\u3001\u54c1\u724c\u4ee5\u53ca\u65e0\u5f62\u8d44\u4ea7\u4f30\u4ef7\u3002<\/p>\n<p>Brand Finance\u516c\u53f8\u7684\u5ba2\u6237\u5305\u62ec\u56fd\u9645\u54c1\u724c\u6240\u6709\u8005\u3001\u7a0e\u6536\u673a\u6784\u3001\u77e5\u8bc6\u4ea7\u6743\u5f8b\u5e08\u4ee5\u53ca\u6295\u8d44\u94f6\u884c\u3002\u516c\u53f8\u7684\u7814\u7a76\u6210\u679c\u7ecf\u5e38\u4f1a\u63a5\u53d7\u7b26\u5408\u56db\u5927\u5ba1\u8ba1\u5b9e\u8df5\u65b9\u6cd5\u7684\u540c\u884c\u8bc4\u5ba1\uff0c\u800c\u516c\u53f8\u7684\u62a5\u544a\u4e5f\u4e3a\u5404\u4e2a\u76d1\u7ba1\u673a\u6784\u6240\u63a5\u53d7\uff0c\u5176\u4e2d\u5305\u62ec\u82f1\u56fd\u6536\u8d2d\u59d4\u5458\u4f1a\u3002<\/p>\n<p>Brand Finance\u7684\u603b\u90e8\u8bbe\u5728\u82f1\u56fd\uff0c\u5e76\u4e14\u5728\u963f\u59c6\u65af\u7279\u4e39\u3001\u96c5\u5178\u3001\u73ed\u52a0\u7f57\u5c14\u3001\u5df4\u585e\u7f57\u90a3\u3001\u5f00\u666e\u6566\u3001\u79d1\u4f26\u5761\u3001\u8fea\u62dc\u3001\u65e5\u5185\u74e6\u3001\u8d6b\u5c14\u8f9b\u57fa\u3001\u9999\u6e2f\u3001\u4f0a\u65af\u5766\u5e03\u5c14\u3001\u91cc\u65af\u672c\u3001\u9a6c\u5fb7\u91cc\u3001\u83ab\u65af\u79d1\u3001\u7ebd\u7ea6\u3001\u5df4\u9ece\u3001\u5723\u4fdd\u7f57\u3001\u6089\u5c3c\u3001\u65b0\u52a0\u5761\u3001\u591a\u4f26\u591a\u4e0e\u8428\u683c\u52d2\u5e03\u7b49\u57ce\u5e02\u8bbe\u6709\u5206\u652f\u7f51\u7edc\u3002<\/p>\n<p>\u65b0\u95fb\u7a3f\u5168\u6587\u5230\u6b64\u7ed3\u675f<!--\/boilerplate--><\/p>\n<h5>\u5a92\u4f53\u4fe1\u606f\uff1a<\/h5>\n<ul>\n<li><!--contact-->Alastair Monteith-Hodge<br \/>\nMomentum 54\u6709\u9650\u516c\u53f8<br \/>\n\u7535\u8bdd\uff1a +852 2521 5454<br \/>\n\u7535\u5b50\u90ae\u4ef6\uff1a alastair@momentum54.com<!--\/contact--><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u4e2d\u56fd\u9999\u6e2f (2010\u5e7402\u670812\u65e5) \/\u65b0\u95fb\u7a3f &#8211; Xinwengao.com\/ &#8212;  \u6839\u636e\u4e16\u754c\u9876\u7ea7\u94f6\u884c\u54c1\u724c\u5e74\u5ea6\u56de\u987e\u62a5\u544a &#8211; BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u7b2c\u56db\u7248\uff0c\u94f6\u884c\u4e1a\u5df2\u7ecf\u5c55\u73b0\u51fa\u660e\u663e\u7684\u590d\u82cf\u8ff9\u8c61\uff0c\u5168\u7403\u524d500\u5bb6\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u4f01\u4e1a\u5e02\u573a\u8d44\u672c\u603b\u503c\u589e\u957f62%\u3001\u54c1\u724c\u4ef7\u503c\u7d2f\u8ba1\u4e0a\u534749%\u3002<br \/>\n\u5e74\u5ea6\u56de\u987e\u62a5\u544a\u57fa\u4e8e2009\u5e7412\u670831\u65e5\u524d\u5bf9\u5404\u94f6\u884c\u4f01\u4e1a\u54c1\u724c\u5b9e\u529b\u4e0e\u54c1\u724c\u4ef7\u503c\u7684\u8861\u91cf\u8be6\u7ec6\u5730\u8bf4\u660e\u4e86\u94f6\u884c\u4e1a\u5728\u6240\u6709\u9886\u57df\u7684\u590d\u82cf\u8d8b\u52bf\u3002<br \/>\n\u6c47\u4e30\u94f6\u884c\u4eca\u5e74\u8fde\u7eed\u4e09\u5e74\u8749\u8054\u4e16\u754c\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f12%\uff0c\u603b\u4ef7\u503c\u8fbe285\u4ebf\u7f8e\u5143\u3002\u5168\u7403\u7b2c\u4e8c\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u7f8e\u6d32\u94f6\u884c\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f24%\uff0c\u603b\u4ef7\u503c\u8fbe261\u4ebf\u7f8e\u5143\u3002\u5728\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u4e2d\uff0c\u5de5\u5546\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4520%\uff1b\u603b\u4ef7\u503c\u8fbe121\u4ebf\u7f8e\u5143\uff09\u3001\u4e2d\u56fd\u5efa\u8bbe\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4534%\uff1b \u603b\u4ef7\u503c\u8fbe121\u4ebf\u7f8e\u5143\uff09\u4ee5\u53ca\u4e2d\u56fd\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4536%\uff1b \u603b\u4ef7\u503c\u8fbe96\u4ebf\u7f8e\u5143\uff09\u5728\u7efc\u5408\u6392\u540d\u4e2d\u5206\u5217\u5168\u7403\u7b2c12\u4f4d\u3001\u7b2c13\u4f4d\u4e0e\u7b2c19\u4f4d\uff1b\u540c\u65f6\u5728\u56fd\u5bb6\u94f6\u56e220\u5f3a\u6392\u540d\u4e2d\u4f4d\u5217\u7b2c\u4e8c\uff0c\u7d27\u968f\u7f8e\u56fd\u4e4b\u540e\uff0c\u4f46\u6392\u540d\u9ad8\u4e8e\u82f1\u56fd\u4e0e\u897f\u73ed\u7259\u3002<br \/>\n\u7f8e\u56fd\u5728\u5168\u7403\u94f6\u884c\u4e1a\u4e2d\u7684\u4e3b\u5bfc\u5730\u4f4d\u6709\u6240\u4e0b\u6ed1\uff0c\u5168\u7403500\u5f3a\u4e2d\u7684\u7f8e\u56fd\u94f6\u884c\u4f01\u4e1a\u4ece2008\u5e74\u768495\u5bb6\u51cf\u5c11\u81f32009\u5e74\u768485\u5bb6\u3002\u867d\u71362009\u5e74\u7f8e\u56fd\u5404\u94f6\u884c\u54c1\u724c\u6709\u6240\u590d\u82cf\uff0c\u4f46\u662f\u6574\u4f53\u54c1\u724c\u4ef7\u503c\u589e\u5e45\u4ec5\u4e3a29%\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5e74\u5ea6\u56de\u987e\u62a5\u544a\u4e2d\u768418\u5bb6\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u53d6\u5f97\u4e8658%\u7684\u54c1\u724c\u4ef7\u503c\u589e\u957f\u3002<br \/>\n\u201c\u672c\u5e74\u5ea6BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4f53\u73b0\u51fa\u5168\u7403\u94f6\u884c\u54c1\u724c\u660e\u663e\u6709\u6240\u6062\u590d\uff0c\u201d Brand Finance\u516c\u53f8\u9996\u5e2d\u6267\u884c\u5b98\u5927\u536b\u00b7\u6d77\u683c\u89e3\u91ca\u8bf4\u3002\u201c\u4e0e2008\u5e74\u94f6\u884c\u4e1a\u5371\u673a\u53d1\u751f\u4e4b\u524d\u7684\u6c34\u5e73\u76f8\u6bd4,\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u7684\u603b\u4ef7\u503c\u4e0a\u5347\u4e864%\u30022010\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u7684\u603b\u4ef7\u503c\u8fbe\u5230\u4e867160\u4ebf\u7f8e\u5143\uff0c\u57282009\u5e74\u5b9e\u73b0\u4e8649%\u7684\u589e\u957f\u3002\u540c\u65f6\u4e3b\u5bfc\u529b\u91cf\u7684\u5206\u5e03\u4e5f\u53d1\u751f\u4e86\u91cd\u5927\u53d8\u5316\uff0c\u9010\u6e10\u7531\u7f8e\u56fd\u8f6c\u79fb\u81f3\u65b0\u5174\u5e02\u573a\u94f6\u884c\u3002\u201d<br \/>\nBrandFinance\u00ae\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u56de\u987e\u62a5\u544a\u6b64\u5916\u8fd8\u6309\u4e1a\u52a1\u9886\u57df\u4e0e\u5730\u7406\u533a\u57df\u5bf9\u5404\u94f6\u884c\u54c1\u724c\u8fdb\u884c\u4e86\u8ddf\u8e2a\uff0c\u5176\u4e2d\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u7ee7\u7eed\u4e3b\u5bfc\u7740\u5168\u7403\u5546\u4e1a\u94f6\u884c\u9886\u57df\u4ee5\u53ca\u6574\u4e2a\u4e9a\u6d32\u5730\u533a\u7684\u53d1\u5c55\u3002<br \/>\n\u5728\u5168\u7403\u5546\u4e1a\u94f6\u884c\u9886\u57df\uff0c\u4e2d\u56fd\u5efa\u8bbe\u94f6\u884c\u8fde\u7eed\u4e24\u5e74\u4fdd\u6301\u4e86\u6392\u540d\u7b2c\u4e8c\u7684\u4f4d\u7f6e\uff0c\u540c\u65f6\u5728\u8fd9\u4e00\u9886\u57df\u7684\u54c1\u724c\u4ef7\u503c\u589e\u5e45\u5b9e\u73b035%\uff0c\u603b\u54c1\u724c\u4ef7\u503c\u8fbe57\u4ebf\u7f8e\u5143\u3002\u5de5\u5546\u94f6\u884c\u4f4d\u5217\u7b2c\u56db\uff0c\u589e\u5e45\u4e3a21%\uff0c\u603b\u54c1\u724c\u4ef7\u503c\u8fbe53\u4ebf\u7f8e\u5143\uff0c\u6392\u540d\u9ad8\u4e8e\u4f4d\u4e8e\u7b2c\u516d\u4f4d\u3001\u589e\u5e4543%\u3001\u54c1\u724c\u4ef7\u503c43\u4ebf\u7f8e\u5143\u7684\u4e2d\u56fd\u94f6\u884c\u3002\u7efc\u5408\u770b\u6765\uff0c\u8fd9\u4e09\u4e2a\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u603b\u989d\u4e3a5830\u4ebf\u7f8e\u5143\uff0c\u5360\u5546\u4e1a\u94f6\u884c\u9886\u57df\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u6392\u540d\u524d\u5341\u4f4d\u5e02\u573a\u8d44\u672c\u603b\u503c\uff08\u5171\u8ba110900\u4ebf\u7f8e\u5143\uff09\u768453%\u3002<br \/>\n\u4e9a\u6d32\u5730\u533a\u5bf9\u5168\u7403\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u603b\u989d\u7684\u8d21\u732e\u589e\u957f\u4e8631%\uff0c\u52302010\u5e74\u768417%\u3002\u6839\u636e\u53bb\u5e74\u7684\u6570\u636e\uff0c\u524d\u5341\u4f4d\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u4ecd\u7531\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u4e3b\u5bfc\uff0c\u540c\u65f6\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u4e0e\u5176\u5b83\u94f6\u884c\u54c1\u724c\u4e4b\u95f4\u7684\u5dee\u8ddd\u6b63\u5728\u6269\u5927\u3002\u4e09\u5bb6\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u7684\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u4e0e\u540d\u5217\u4e9a\u6d32\u5730\u533a\u94f6\u884c\u54c1\u724c\u6392\u540d\u524d\u5341\u4f4d\u7684\u65b0\u8fdb\u53c2\u9009\u4f01\u4e1a\u4e2d\u56fd\u519c\u4e1a\u94f6\u884c\u4e00\u8d77\u5360\u636e\u4e86\u4e9a\u6d32\u5730\u533a\u6392\u540d\u7684\u524d\u56db\u540d\uff0c\u6c47\u4e30\u94f6\u884c\u5728\u8fd9\u4e00\u5730\u533a\u6392\u540d\u4f4d\u5217\u7b2c\u4e94\u3002\u53e6\u5916\u4e00\u4e2a\u503c\u5f97\u4e00\u63d0\u7684\u54c1\u724c\u4e3a\u6e23\u6253\u94f6\u884c\uff0c\u6e23\u6253\u94f6\u884c\u8fd1\u5e74\u9010\u6e10\u5728\u4e9a\u6d32\u5730\u533a\u6392\u540d\u8131\u9896\u800c\u51fa\uff0c\u540c\u65f6\u5176\u5728\u8fd9\u4e00\u5730\u533a\u7684\u54c1\u724c\u4ef7\u503c\u4e5f\u53d6\u5f97\u4e8659%\u7684\u589e\u957f\u3002\u4ea4\u901a\u94f6\u884c\u4f7f\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u5728\u4e9a\u6d32\u5730\u533a\u7684\u4e3b\u5bfc\u5730\u4f4d\u66f4\u52a0\u5706\u6ee1\uff0c\u51ed\u501f18%\u7684\u589e\u5e45\u4e0e26\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u4ef7\u503c\u4f4d\u5c45\u7b2c10\u4f4d\u3002<br \/>\n \u201c\u5f88\u660e\u663e\uff0c\u5927\u578b\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u7684\u5b9e\u529b\u8d8a\u6765\u8d8a\u5f3a\uff0c\u800c\u8fd9\u4e9b\u54c1\u724c\u4e0e\u4e9a\u6d32\u5730\u533a\u5176\u5b83\u94f6\u884c\u54c1\u724c\u7684\u5dee\u8ddd\u4e5f\u5728\u7ee7\u7eed\u589e\u5927\uff0c\u201d Brand Finance\u9999\u6e2f\u5206\u90e8\u603b\u7ecf\u7406\u9c81\u4f2f\u7279\u00b7\u535a\u745f\u8868\u793a\u3002\u201c\u968f\u7740\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u9010\u6e10\u5c06\u91cd\u70b9\u653e\u5230\u63a8\u5e7f\u56fd\u9645\u6218\u7565\u4e0a\uff0c\u5bf9\u4e8e\u5efa\u7acb\u5e76\u4fdd\u6301\u5ba2\u6237\u4ef7\u503c\u6765\u8bf4\uff0c\u590d\u6742\u7684\u54c1\u724c\u7ba1\u7406\u4f1a\u53d8\u5f97\u66f4\u4e3a\u5173\u952e\u3002\u968f\u7740\u7f8e\u56fd\u5728\u8fd9\u4e00\u9886\u57df\u7684\u4e3b\u5bfc\u5730\u4f4d\u4e0d\u65ad\u4e0b\u964d\uff0c\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u7ee7\u7eed\u53d1\u5c55\u6210\u4e3a\u5168\u7403\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u7684\u524d\u666f\u5341\u5206\u4e50\u89c2\u3002\u201d<br \/>\n\u8dfb\u8eabBrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u7684\u9999\u6e2f\u94f6\u884c\u54c1\u724c\u5305\u62ec\u4f4d\u4e8e\u7b2c94\u4f4d\u7684\u4e2d\u56fd\u94f6\u884c\u9999\u6e2f\u5206\u90e8\u3001\u6052\u751f\u94f6\u884c\uff08\u7b2c98\u4f4d\uff09\u3001\u4e1c\u4e9a\u94f6\u884c\uff08\u7b2c290\u4f4d\uff09\u3001\u56fd\u6d69\u96c6\u56e2\uff08\u7b2c346\u4f4d\uff09\u4e0e\u6c38\u4ea8\u94f6\u884c\uff08\u7b2c489\u4f4d\uff09\u3002<br \/>\n\u5982\u9700\u4e0b\u8f7d\u62a5\u544a\u5168\u6587\uff0c\u8bf7\u8bbf\u95eewww.brandfinance.com\u3002<br \/>\n\u7f16\u8f91\u6ce8\u91ca<br \/>\nBrandFinance \u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u521d\u521b\u4e8e2006\u5e74\uff0c\u662f\u9996\u4e2a\u5206\u6790\u4e16\u754c\u94f6\u884c\u54c1\u724c100\u5f3a\u91d1\u878d\u4ef7\u503c\u5e76\u5411\u516c\u4f17\u63d0\u4f9b\u7684\u8bc4\u4f30\u7814\u7a76\u62a5\u544a\u3002\u8be5\u8bc4\u4f30\u62a5\u544a\u6bcf\u5e74\u53d1\u5e03\u4e00\u6b21\u5e76\u4e14\u7ed3\u5408\u5168\u7403\u6240\u6709\u4e0a\u5e02\u516c\u53f8\u7684\u6570\u636e\u3002\u62a5\u544a\u4e3a\u5176\u4e2d\u6bcf\u4e2a\u54c1\u724c\u90fd\u8d4b\u4e88\u4e86\u76f8\u5e94\u7684\u54c1\u724c\u8bc4\u7ea7\uff1a\u6839\u636e\u67d0\u4e00\u54c1\u724c\u7684\u7ade\u4e89\u8005\u96c6\u5408\u5bf9\u5176\u5b9e\u529b\u3001\u98ce\u9669\u4e0e\u672a\u6765\u6f5c\u529b\u4ee5\u53ca\u54c1\u724c\u4ef7\u503c\u8fdb\u884c\u57fa\u51c6\u7814\u7a76\uff1b\u5e76\u5bf9\u8be5\u54c1\u724c\u7684\u91d1\u878d\u5b9e\u529b\u8fdb\u884c\u7efc\u5408\u6d4b\u91cf\u3002<br \/>\n\u5173\u4e8eBrand Finance<br \/>\nBrand Finance\u505a\u4e3a\u72ec\u7acb\u7684\u56fd\u9645\u5546\u4e1a\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u4e3a\u54c1\u724c\u77e5\u540d\u5ea6\u9ad8\u7684\u7ec4\u7ec7\u5c31\u5982\u4f55\u901a\u8fc7\u6709\u6548\u7ba1\u7406\u54c1\u724c\u4e0e\u65e0\u5f62\u8d44\u4ea7\u6765\u6700\u5927\u5316\u4ef7\u503c\u63d0\u4f9b\u54a8\u8be2\u3002\u4ece\u516c\u53f8\u4e0e1996\u5e74\u5efa\u7acb\u8d77\u81f3\u4eca\uff0cBrand Finance\u5df2\u7ecf\u8fdb\u884c\u4e86\u4ef7\u503c\u6570\u4e07\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u4f01\u4e1a\u3001\u54c1\u724c\u4ee5\u53ca\u65e0\u5f62\u8d44\u4ea7\u4f30\u4ef7\u3002<br \/>\nBrand Finance\u516c\u53f8\u7684\u5ba2\u6237\u5305\u62ec\u56fd\u9645\u54c1\u724c\u6240\u6709\u8005\u3001\u7a0e\u6536\u673a\u6784\u3001\u77e5\u8bc6\u4ea7\u6743\u5f8b\u5e08\u4ee5\u53ca\u6295\u8d44\u94f6\u884c\u3002\u516c\u53f8\u7684\u7814\u7a76\u6210\u679c\u7ecf\u5e38\u4f1a\u63a5\u53d7\u7b26\u5408\u56db\u5927\u5ba1\u8ba1\u5b9e\u8df5\u65b9\u6cd5\u7684\u540c\u884c\u8bc4\u5ba1\uff0c\u800c\u516c\u53f8\u7684\u62a5\u544a\u4e5f\u4e3a\u5404\u4e2a\u76d1\u7ba1\u673a\u6784\u6240\u63a5\u53d7\uff0c\u5176\u4e2d\u5305\u62ec\u82f1\u56fd\u6536\u8d2d\u59d4\u5458\u4f1a\u3002<br \/>\nBrand Finance\u7684\u603b\u90e8\u8bbe\u5728\u82f1\u56fd\uff0c\u5e76\u4e14\u5728\u963f\u59c6\u65af\u7279\u4e39\u3001\u96c5\u5178\u3001\u73ed\u52a0\u7f57\u5c14\u3001\u5df4\u585e\u7f57\u90a3\u3001\u5f00\u666e\u6566\u3001\u79d1\u4f26\u5761\u3001\u8fea\u62dc\u3001\u65e5\u5185\u74e6\u3001\u8d6b\u5c14\u8f9b\u57fa\u3001\u9999\u6e2f\u3001\u4f0a\u65af\u5766\u5e03\u5c14\u3001\u91cc\u65af\u672c\u3001\u9a6c\u5fb7\u91cc\u3001\u83ab\u65af\u79d1\u3001\u7ebd\u7ea6\u3001\u5df4\u9ece\u3001\u5723\u4fdd\u7f57\u3001\u6089\u5c3c\u3001\u65b0\u52a0\u5761\u3001\u591a\u4f26\u591a\u4e0e\u8428\u683c\u52d2\u5e03\u7b49\u57ce\u5e02\u8bbe\u6709\u5206\u652f\u7f51\u7edc\u3002<br \/>\n\u65b0\u95fb\u7a3f\u5168\u6587\u5230\u6b64\u7ed3\u675f<br \/>\n\u5a92\u4f53\u4fe1\u606f\uff1a<\/p>\n<p>Alastair Monteith-Hodge<br \/>\nMomentum 54\u6709\u9650\u516c\u53f8<br \/>\n\u7535\u8bdd\uff1a +852 2521 5454<br \/>\n\u7535\u5b50\u90ae\u4ef6\uff1a alastair@momentum54.com<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3970],"tags":[],"class_list":["post-6125","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4e09\u5bb6\u4e2d\u56fd\u94f6\u884c\u8dfb\u8eab\u5168\u7403\u94f6\u884c\u54c1\u724c20\u5f3a [ChinaCSR.com] - \u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb<\/title>\n<meta name=\"description\" content=\"\u4e2d\u56fd\u9999\u6e2f (2010\u5e7402\u670812\u65e5) \/\u65b0\u95fb\u7a3f &#8211; Xinwengao.com\/ &#8212; \u6839\u636e\u4e16\u754c\u9876\u7ea7\u94f6\u884c\u54c1\u724c\u5e74\u5ea6\u56de\u987e\u62a5\u544a &#8211; BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u7b2c\u56db\u7248\uff0c\u94f6\u884c\u4e1a\u5df2\u7ecf\u5c55\u73b0\u51fa\u660e\u663e\u7684\u590d\u82cf\u8ff9\u8c61\uff0c\u5168\u7403\u524d500\u5bb6\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u4f01\u4e1a\u5e02\u573a\u8d44\u672c\u603b\u503c\u589e\u957f62%\u3001\u54c1\u724c\u4ef7\u503c\u7d2f\u8ba1\u4e0a\u534749%\u3002 \u5e74\u5ea6\u56de\u987e\u62a5\u544a\u57fa\u4e8e2009\u5e7412\u670831\u65e5\u524d\u5bf9\u5404\u94f6\u884c\u4f01\u4e1a\u54c1\u724c\u5b9e\u529b\u4e0e\u54c1\u724c\u4ef7\u503c\u7684\u8861\u91cf\u8be6\u7ec6\u5730\u8bf4\u660e\u4e86\u94f6\u884c\u4e1a\u5728\u6240\u6709\u9886\u57df\u7684\u590d\u82cf\u8d8b\u52bf\u3002 \u6c47\u4e30\u94f6\u884c\u4eca\u5e74\u8fde\u7eed\u4e09\u5e74\u8749\u8054\u4e16\u754c\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f12%\uff0c\u603b\u4ef7\u503c\u8fbe285\u4ebf\u7f8e\u5143\u3002\u5168\u7403\u7b2c\u4e8c\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u7f8e\u6d32\u94f6\u884c\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f24%\uff0c\u603b\u4ef7\u503c\u8fbe261\u4ebf\u7f8e\u5143\u3002\u5728\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u4e2d\uff0c\u5de5\u5546\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4520%\uff1b\u603b\u4ef7\u503c\u8fbe121\u4ebf\u7f8e\u5143\uff09\u3001\u4e2d\u56fd\u5efa\u8bbe\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4534%\uff1b \u603b\u4ef7\u503c\u8fbe121\u4ebf\u7f8e\u5143\uff09\u4ee5\u53ca\u4e2d\u56fd\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4536%\uff1b \u603b\u4ef7\u503c\u8fbe96\u4ebf\u7f8e\u5143\uff09\u5728\u7efc\u5408\u6392\u540d\u4e2d\u5206\u5217\u5168\u7403\u7b2c12\u4f4d\u3001\u7b2c13\u4f4d\u4e0e\u7b2c19\u4f4d\uff1b\u540c\u65f6\u5728\u56fd\u5bb6\u94f6\u56e220\u5f3a\u6392\u540d\u4e2d\u4f4d\u5217\u7b2c\u4e8c\uff0c\u7d27\u968f\u7f8e\u56fd\u4e4b\u540e\uff0c\u4f46\u6392\u540d\u9ad8\u4e8e\u82f1\u56fd\u4e0e\u897f\u73ed\u7259\u3002 \u7f8e\u56fd\u5728\u5168\u7403\u94f6\u884c\u4e1a\u4e2d\u7684\u4e3b\u5bfc\u5730\u4f4d\u6709\u6240\u4e0b\u6ed1\uff0c\u5168\u7403500\u5f3a\u4e2d\u7684\u7f8e\u56fd\u94f6\u884c\u4f01\u4e1a\u4ece2008\u5e74\u768495\u5bb6\u51cf\u5c11\u81f32009\u5e74\u768485\u5bb6\u3002\u867d\u71362009\u5e74\u7f8e\u56fd\u5404\u94f6\u884c\u54c1\u724c\u6709\u6240\u590d\u82cf\uff0c\u4f46\u662f\u6574\u4f53\u54c1\u724c\u4ef7\u503c\u589e\u5e45\u4ec5\u4e3a29%\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5e74\u5ea6\u56de\u987e\u62a5\u544a\u4e2d\u768418\u5bb6\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u53d6\u5f97\u4e8658%\u7684\u54c1\u724c\u4ef7\u503c\u589e\u957f\u3002 \u201c\u672c\u5e74\u5ea6BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4f53\u73b0\u51fa\u5168\u7403\u94f6\u884c\u54c1\u724c\u660e\u663e\u6709\u6240\u6062\u590d\uff0c\u201d Brand Finance\u516c\u53f8\u9996\u5e2d\u6267\u884c\u5b98\u5927\u536b\u00b7\u6d77\u683c\u89e3\u91ca\u8bf4\u3002\u201c\u4e0e2008\u5e74\u94f6\u884c\u4e1a\u5371\u673a\u53d1\u751f\u4e4b\u524d\u7684\u6c34\u5e73\u76f8\u6bd4,\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u7684\u603b\u4ef7\u503c\u4e0a\u5347\u4e864%\u30022010\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u7684\u603b\u4ef7\u503c\u8fbe\u5230\u4e867160\u4ebf\u7f8e\u5143\uff0c\u57282009\u5e74\u5b9e\u73b0\u4e8649%\u7684\u589e\u957f\u3002\u540c\u65f6\u4e3b\u5bfc\u529b\u91cf\u7684\u5206\u5e03\u4e5f\u53d1\u751f\u4e86\u91cd\u5927\u53d8\u5316\uff0c\u9010\u6e10\u7531\u7f8e\u56fd\u8f6c\u79fb\u81f3\u65b0\u5174\u5e02\u573a\u94f6\u884c\u3002\u201d BrandFinance\u00ae\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u56de\u987e\u62a5\u544a\u6b64\u5916\u8fd8\u6309\u4e1a\u52a1\u9886\u57df\u4e0e\u5730\u7406\u533a\u57df\u5bf9\u5404\u94f6\u884c\u54c1\u724c\u8fdb\u884c\u4e86\u8ddf\u8e2a\uff0c\u5176\u4e2d\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u7ee7\u7eed\u4e3b\u5bfc\u7740\u5168\u7403\u5546\u4e1a\u94f6\u884c\u9886\u57df\u4ee5\u53ca\u6574\u4e2a\u4e9a\u6d32\u5730\u533a\u7684\u53d1\u5c55\u3002 \u5728\u5168\u7403\u5546\u4e1a\u94f6\u884c\u9886\u57df\uff0c\u4e2d\u56fd\u5efa\u8bbe\u94f6\u884c\u8fde\u7eed\u4e24\u5e74\u4fdd\u6301\u4e86\u6392\u540d\u7b2c\u4e8c\u7684\u4f4d\u7f6e\uff0c\u540c\u65f6\u5728\u8fd9\u4e00\u9886\u57df\u7684\u54c1\u724c\u4ef7\u503c\u589e\u5e45\u5b9e\u73b035%\uff0c\u603b\u54c1\u724c\u4ef7\u503c\u8fbe57\u4ebf\u7f8e\u5143\u3002\u5de5\u5546\u94f6\u884c\u4f4d\u5217\u7b2c\u56db\uff0c\u589e\u5e45\u4e3a21%\uff0c\u603b\u54c1\u724c\u4ef7\u503c\u8fbe53\u4ebf\u7f8e\u5143\uff0c\u6392\u540d\u9ad8\u4e8e\u4f4d\u4e8e\u7b2c\u516d\u4f4d\u3001\u589e\u5e4543%\u3001\u54c1\u724c\u4ef7\u503c43\u4ebf\u7f8e\u5143\u7684\u4e2d\u56fd\u94f6\u884c\u3002\u7efc\u5408\u770b\u6765\uff0c\u8fd9\u4e09\u4e2a\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u603b\u989d\u4e3a5830\u4ebf\u7f8e\u5143\uff0c\u5360\u5546\u4e1a\u94f6\u884c\u9886\u57df\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u6392\u540d\u524d\u5341\u4f4d\u5e02\u573a\u8d44\u672c\u603b\u503c\uff08\u5171\u8ba110900\u4ebf\u7f8e\u5143\uff09\u768453%\u3002 \u4e9a\u6d32\u5730\u533a\u5bf9\u5168\u7403\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u603b\u989d\u7684\u8d21\u732e\u589e\u957f\u4e8631%\uff0c\u52302010\u5e74\u768417%\u3002\u6839\u636e\u53bb\u5e74\u7684\u6570\u636e\uff0c\u524d\u5341\u4f4d\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u4ecd\u7531\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u4e3b\u5bfc\uff0c\u540c\u65f6\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u4e0e\u5176\u5b83\u94f6\u884c\u54c1\u724c\u4e4b\u95f4\u7684\u5dee\u8ddd\u6b63\u5728\u6269\u5927\u3002\u4e09\u5bb6\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u7684\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u4e0e\u540d\u5217\u4e9a\u6d32\u5730\u533a\u94f6\u884c\u54c1\u724c\u6392\u540d\u524d\u5341\u4f4d\u7684\u65b0\u8fdb\u53c2\u9009\u4f01\u4e1a\u4e2d\u56fd\u519c\u4e1a\u94f6\u884c\u4e00\u8d77\u5360\u636e\u4e86\u4e9a\u6d32\u5730\u533a\u6392\u540d\u7684\u524d\u56db\u540d\uff0c\u6c47\u4e30\u94f6\u884c\u5728\u8fd9\u4e00\u5730\u533a\u6392\u540d\u4f4d\u5217\u7b2c\u4e94\u3002\u53e6\u5916\u4e00\u4e2a\u503c\u5f97\u4e00\u63d0\u7684\u54c1\u724c\u4e3a\u6e23\u6253\u94f6\u884c\uff0c\u6e23\u6253\u94f6\u884c\u8fd1\u5e74\u9010\u6e10\u5728\u4e9a\u6d32\u5730\u533a\u6392\u540d\u8131\u9896\u800c\u51fa\uff0c\u540c\u65f6\u5176\u5728\u8fd9\u4e00\u5730\u533a\u7684\u54c1\u724c\u4ef7\u503c\u4e5f\u53d6\u5f97\u4e8659%\u7684\u589e\u957f\u3002\u4ea4\u901a\u94f6\u884c\u4f7f\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u5728\u4e9a\u6d32\u5730\u533a\u7684\u4e3b\u5bfc\u5730\u4f4d\u66f4\u52a0\u5706\u6ee1\uff0c\u51ed\u501f18%\u7684\u589e\u5e45\u4e0e26\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u4ef7\u503c\u4f4d\u5c45\u7b2c10\u4f4d\u3002 \u201c\u5f88\u660e\u663e\uff0c\u5927\u578b\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u7684\u5b9e\u529b\u8d8a\u6765\u8d8a\u5f3a\uff0c\u800c\u8fd9\u4e9b\u54c1\u724c\u4e0e\u4e9a\u6d32\u5730\u533a\u5176\u5b83\u94f6\u884c\u54c1\u724c\u7684\u5dee\u8ddd\u4e5f\u5728\u7ee7\u7eed\u589e\u5927\uff0c\u201d Brand Finance\u9999\u6e2f\u5206\u90e8\u603b\u7ecf\u7406\u9c81\u4f2f\u7279\u00b7\u535a\u745f\u8868\u793a\u3002\u201c\u968f\u7740\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u9010\u6e10\u5c06\u91cd\u70b9\u653e\u5230\u63a8\u5e7f\u56fd\u9645\u6218\u7565\u4e0a\uff0c\u5bf9\u4e8e\u5efa\u7acb\u5e76\u4fdd\u6301\u5ba2\u6237\u4ef7\u503c\u6765\u8bf4\uff0c\u590d\u6742\u7684\u54c1\u724c\u7ba1\u7406\u4f1a\u53d8\u5f97\u66f4\u4e3a\u5173\u952e\u3002\u968f\u7740\u7f8e\u56fd\u5728\u8fd9\u4e00\u9886\u57df\u7684\u4e3b\u5bfc\u5730\u4f4d\u4e0d\u65ad\u4e0b\u964d\uff0c\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u7ee7\u7eed\u53d1\u5c55\u6210\u4e3a\u5168\u7403\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u7684\u524d\u666f\u5341\u5206\u4e50\u89c2\u3002\u201d \u8dfb\u8eabBrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u7684\u9999\u6e2f\u94f6\u884c\u54c1\u724c\u5305\u62ec\u4f4d\u4e8e\u7b2c94\u4f4d\u7684\u4e2d\u56fd\u94f6\u884c\u9999\u6e2f\u5206\u90e8\u3001\u6052\u751f\u94f6\u884c\uff08\u7b2c98\u4f4d\uff09\u3001\u4e1c\u4e9a\u94f6\u884c\uff08\u7b2c290\u4f4d\uff09\u3001\u56fd\u6d69\u96c6\u56e2\uff08\u7b2c346\u4f4d\uff09\u4e0e\u6c38\u4ea8\u94f6\u884c\uff08\u7b2c489\u4f4d\uff09\u3002 \u5982\u9700\u4e0b\u8f7d\u62a5\u544a\u5168\u6587\uff0c\u8bf7\u8bbf\u95eewww.brandfinance.com\u3002 \u7f16\u8f91\u6ce8\u91ca BrandFinance \u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u521d\u521b\u4e8e2006\u5e74\uff0c\u662f\u9996\u4e2a\u5206\u6790\u4e16\u754c\u94f6\u884c\u54c1\u724c100\u5f3a\u91d1\u878d\u4ef7\u503c\u5e76\u5411\u516c\u4f17\u63d0\u4f9b\u7684\u8bc4\u4f30\u7814\u7a76\u62a5\u544a\u3002\u8be5\u8bc4\u4f30\u62a5\u544a\u6bcf\u5e74\u53d1\u5e03\u4e00\u6b21\u5e76\u4e14\u7ed3\u5408\u5168\u7403\u6240\u6709\u4e0a\u5e02\u516c\u53f8\u7684\u6570\u636e\u3002\u62a5\u544a\u4e3a\u5176\u4e2d\u6bcf\u4e2a\u54c1\u724c\u90fd\u8d4b\u4e88\u4e86\u76f8\u5e94\u7684\u54c1\u724c\u8bc4\u7ea7\uff1a\u6839\u636e\u67d0\u4e00\u54c1\u724c\u7684\u7ade\u4e89\u8005\u96c6\u5408\u5bf9\u5176\u5b9e\u529b\u3001\u98ce\u9669\u4e0e\u672a\u6765\u6f5c\u529b\u4ee5\u53ca\u54c1\u724c\u4ef7\u503c\u8fdb\u884c\u57fa\u51c6\u7814\u7a76\uff1b\u5e76\u5bf9\u8be5\u54c1\u724c\u7684\u91d1\u878d\u5b9e\u529b\u8fdb\u884c\u7efc\u5408\u6d4b\u91cf\u3002 \u5173\u4e8eBrand Finance Brand Finance\u505a\u4e3a\u72ec\u7acb\u7684\u56fd\u9645\u5546\u4e1a\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u4e3a\u54c1\u724c\u77e5\u540d\u5ea6\u9ad8\u7684\u7ec4\u7ec7\u5c31\u5982\u4f55\u901a\u8fc7\u6709\u6548\u7ba1\u7406\u54c1\u724c\u4e0e\u65e0\u5f62\u8d44\u4ea7\u6765\u6700\u5927\u5316\u4ef7\u503c\u63d0\u4f9b\u54a8\u8be2\u3002\u4ece\u516c\u53f8\u4e0e1996\u5e74\u5efa\u7acb\u8d77\u81f3\u4eca\uff0cBrand Finance\u5df2\u7ecf\u8fdb\u884c\u4e86\u4ef7\u503c\u6570\u4e07\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u4f01\u4e1a\u3001\u54c1\u724c\u4ee5\u53ca\u65e0\u5f62\u8d44\u4ea7\u4f30\u4ef7\u3002 Brand Finance\u516c\u53f8\u7684\u5ba2\u6237\u5305\u62ec\u56fd\u9645\u54c1\u724c\u6240\u6709\u8005\u3001\u7a0e\u6536\u673a\u6784\u3001\u77e5\u8bc6\u4ea7\u6743\u5f8b\u5e08\u4ee5\u53ca\u6295\u8d44\u94f6\u884c\u3002\u516c\u53f8\u7684\u7814\u7a76\u6210\u679c\u7ecf\u5e38\u4f1a\u63a5\u53d7\u7b26\u5408\u56db\u5927\u5ba1\u8ba1\u5b9e\u8df5\u65b9\u6cd5\u7684\u540c\u884c\u8bc4\u5ba1\uff0c\u800c\u516c\u53f8\u7684\u62a5\u544a\u4e5f\u4e3a\u5404\u4e2a\u76d1\u7ba1\u673a\u6784\u6240\u63a5\u53d7\uff0c\u5176\u4e2d\u5305\u62ec\u82f1\u56fd\u6536\u8d2d\u59d4\u5458\u4f1a\u3002 Brand Finance\u7684\u603b\u90e8\u8bbe\u5728\u82f1\u56fd\uff0c\u5e76\u4e14\u5728\u963f\u59c6\u65af\u7279\u4e39\u3001\u96c5\u5178\u3001\u73ed\u52a0\u7f57\u5c14\u3001\u5df4\u585e\u7f57\u90a3\u3001\u5f00\u666e\u6566\u3001\u79d1\u4f26\u5761\u3001\u8fea\u62dc\u3001\u65e5\u5185\u74e6\u3001\u8d6b\u5c14\u8f9b\u57fa\u3001\u9999\u6e2f\u3001\u4f0a\u65af\u5766\u5e03\u5c14\u3001\u91cc\u65af\u672c\u3001\u9a6c\u5fb7\u91cc\u3001\u83ab\u65af\u79d1\u3001\u7ebd\u7ea6\u3001\u5df4\u9ece\u3001\u5723\u4fdd\u7f57\u3001\u6089\u5c3c\u3001\u65b0\u52a0\u5761\u3001\u591a\u4f26\u591a\u4e0e\u8428\u683c\u52d2\u5e03\u7b49\u57ce\u5e02\u8bbe\u6709\u5206\u652f\u7f51\u7edc\u3002 \u65b0\u95fb\u7a3f\u5168\u6587\u5230\u6b64\u7ed3\u675f \u5a92\u4f53\u4fe1\u606f\uff1a Alastair Monteith-Hodge Momentum 54\u6709\u9650\u516c\u53f8 \u7535\u8bdd\uff1a +852 2521 5454 \u7535\u5b50\u90ae\u4ef6\uff1a alastair@momentum54.com\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4e09\u5bb6\u4e2d\u56fd\u94f6\u884c\u8dfb\u8eab\u5168\u7403\u94f6\u884c\u54c1\u724c20\u5f3a [ChinaCSR.com] - \u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\" \/>\n<meta property=\"og:description\" content=\"\u4e2d\u56fd\u9999\u6e2f (2010\u5e7402\u670812\u65e5) \/\u65b0\u95fb\u7a3f &#8211; Xinwengao.com\/ &#8212; \u6839\u636e\u4e16\u754c\u9876\u7ea7\u94f6\u884c\u54c1\u724c\u5e74\u5ea6\u56de\u987e\u62a5\u544a &#8211; BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u7b2c\u56db\u7248\uff0c\u94f6\u884c\u4e1a\u5df2\u7ecf\u5c55\u73b0\u51fa\u660e\u663e\u7684\u590d\u82cf\u8ff9\u8c61\uff0c\u5168\u7403\u524d500\u5bb6\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u4f01\u4e1a\u5e02\u573a\u8d44\u672c\u603b\u503c\u589e\u957f62%\u3001\u54c1\u724c\u4ef7\u503c\u7d2f\u8ba1\u4e0a\u534749%\u3002 \u5e74\u5ea6\u56de\u987e\u62a5\u544a\u57fa\u4e8e2009\u5e7412\u670831\u65e5\u524d\u5bf9\u5404\u94f6\u884c\u4f01\u4e1a\u54c1\u724c\u5b9e\u529b\u4e0e\u54c1\u724c\u4ef7\u503c\u7684\u8861\u91cf\u8be6\u7ec6\u5730\u8bf4\u660e\u4e86\u94f6\u884c\u4e1a\u5728\u6240\u6709\u9886\u57df\u7684\u590d\u82cf\u8d8b\u52bf\u3002 \u6c47\u4e30\u94f6\u884c\u4eca\u5e74\u8fde\u7eed\u4e09\u5e74\u8749\u8054\u4e16\u754c\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f12%\uff0c\u603b\u4ef7\u503c\u8fbe285\u4ebf\u7f8e\u5143\u3002\u5168\u7403\u7b2c\u4e8c\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u7f8e\u6d32\u94f6\u884c\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f24%\uff0c\u603b\u4ef7\u503c\u8fbe261\u4ebf\u7f8e\u5143\u3002\u5728\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u4e2d\uff0c\u5de5\u5546\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4520%\uff1b\u603b\u4ef7\u503c\u8fbe121\u4ebf\u7f8e\u5143\uff09\u3001\u4e2d\u56fd\u5efa\u8bbe\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4534%\uff1b \u603b\u4ef7\u503c\u8fbe121\u4ebf\u7f8e\u5143\uff09\u4ee5\u53ca\u4e2d\u56fd\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4536%\uff1b \u603b\u4ef7\u503c\u8fbe96\u4ebf\u7f8e\u5143\uff09\u5728\u7efc\u5408\u6392\u540d\u4e2d\u5206\u5217\u5168\u7403\u7b2c12\u4f4d\u3001\u7b2c13\u4f4d\u4e0e\u7b2c19\u4f4d\uff1b\u540c\u65f6\u5728\u56fd\u5bb6\u94f6\u56e220\u5f3a\u6392\u540d\u4e2d\u4f4d\u5217\u7b2c\u4e8c\uff0c\u7d27\u968f\u7f8e\u56fd\u4e4b\u540e\uff0c\u4f46\u6392\u540d\u9ad8\u4e8e\u82f1\u56fd\u4e0e\u897f\u73ed\u7259\u3002 \u7f8e\u56fd\u5728\u5168\u7403\u94f6\u884c\u4e1a\u4e2d\u7684\u4e3b\u5bfc\u5730\u4f4d\u6709\u6240\u4e0b\u6ed1\uff0c\u5168\u7403500\u5f3a\u4e2d\u7684\u7f8e\u56fd\u94f6\u884c\u4f01\u4e1a\u4ece2008\u5e74\u768495\u5bb6\u51cf\u5c11\u81f32009\u5e74\u768485\u5bb6\u3002\u867d\u71362009\u5e74\u7f8e\u56fd\u5404\u94f6\u884c\u54c1\u724c\u6709\u6240\u590d\u82cf\uff0c\u4f46\u662f\u6574\u4f53\u54c1\u724c\u4ef7\u503c\u589e\u5e45\u4ec5\u4e3a29%\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5e74\u5ea6\u56de\u987e\u62a5\u544a\u4e2d\u768418\u5bb6\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u53d6\u5f97\u4e8658%\u7684\u54c1\u724c\u4ef7\u503c\u589e\u957f\u3002 \u201c\u672c\u5e74\u5ea6BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4f53\u73b0\u51fa\u5168\u7403\u94f6\u884c\u54c1\u724c\u660e\u663e\u6709\u6240\u6062\u590d\uff0c\u201d Brand Finance\u516c\u53f8\u9996\u5e2d\u6267\u884c\u5b98\u5927\u536b\u00b7\u6d77\u683c\u89e3\u91ca\u8bf4\u3002\u201c\u4e0e2008\u5e74\u94f6\u884c\u4e1a\u5371\u673a\u53d1\u751f\u4e4b\u524d\u7684\u6c34\u5e73\u76f8\u6bd4,\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u7684\u603b\u4ef7\u503c\u4e0a\u5347\u4e864%\u30022010\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u7684\u603b\u4ef7\u503c\u8fbe\u5230\u4e867160\u4ebf\u7f8e\u5143\uff0c\u57282009\u5e74\u5b9e\u73b0\u4e8649%\u7684\u589e\u957f\u3002\u540c\u65f6\u4e3b\u5bfc\u529b\u91cf\u7684\u5206\u5e03\u4e5f\u53d1\u751f\u4e86\u91cd\u5927\u53d8\u5316\uff0c\u9010\u6e10\u7531\u7f8e\u56fd\u8f6c\u79fb\u81f3\u65b0\u5174\u5e02\u573a\u94f6\u884c\u3002\u201d BrandFinance\u00ae\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u56de\u987e\u62a5\u544a\u6b64\u5916\u8fd8\u6309\u4e1a\u52a1\u9886\u57df\u4e0e\u5730\u7406\u533a\u57df\u5bf9\u5404\u94f6\u884c\u54c1\u724c\u8fdb\u884c\u4e86\u8ddf\u8e2a\uff0c\u5176\u4e2d\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u7ee7\u7eed\u4e3b\u5bfc\u7740\u5168\u7403\u5546\u4e1a\u94f6\u884c\u9886\u57df\u4ee5\u53ca\u6574\u4e2a\u4e9a\u6d32\u5730\u533a\u7684\u53d1\u5c55\u3002 \u5728\u5168\u7403\u5546\u4e1a\u94f6\u884c\u9886\u57df\uff0c\u4e2d\u56fd\u5efa\u8bbe\u94f6\u884c\u8fde\u7eed\u4e24\u5e74\u4fdd\u6301\u4e86\u6392\u540d\u7b2c\u4e8c\u7684\u4f4d\u7f6e\uff0c\u540c\u65f6\u5728\u8fd9\u4e00\u9886\u57df\u7684\u54c1\u724c\u4ef7\u503c\u589e\u5e45\u5b9e\u73b035%\uff0c\u603b\u54c1\u724c\u4ef7\u503c\u8fbe57\u4ebf\u7f8e\u5143\u3002\u5de5\u5546\u94f6\u884c\u4f4d\u5217\u7b2c\u56db\uff0c\u589e\u5e45\u4e3a21%\uff0c\u603b\u54c1\u724c\u4ef7\u503c\u8fbe53\u4ebf\u7f8e\u5143\uff0c\u6392\u540d\u9ad8\u4e8e\u4f4d\u4e8e\u7b2c\u516d\u4f4d\u3001\u589e\u5e4543%\u3001\u54c1\u724c\u4ef7\u503c43\u4ebf\u7f8e\u5143\u7684\u4e2d\u56fd\u94f6\u884c\u3002\u7efc\u5408\u770b\u6765\uff0c\u8fd9\u4e09\u4e2a\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u603b\u989d\u4e3a5830\u4ebf\u7f8e\u5143\uff0c\u5360\u5546\u4e1a\u94f6\u884c\u9886\u57df\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u6392\u540d\u524d\u5341\u4f4d\u5e02\u573a\u8d44\u672c\u603b\u503c\uff08\u5171\u8ba110900\u4ebf\u7f8e\u5143\uff09\u768453%\u3002 \u4e9a\u6d32\u5730\u533a\u5bf9\u5168\u7403\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u603b\u989d\u7684\u8d21\u732e\u589e\u957f\u4e8631%\uff0c\u52302010\u5e74\u768417%\u3002\u6839\u636e\u53bb\u5e74\u7684\u6570\u636e\uff0c\u524d\u5341\u4f4d\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u4ecd\u7531\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u4e3b\u5bfc\uff0c\u540c\u65f6\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u4e0e\u5176\u5b83\u94f6\u884c\u54c1\u724c\u4e4b\u95f4\u7684\u5dee\u8ddd\u6b63\u5728\u6269\u5927\u3002\u4e09\u5bb6\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u7684\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u4e0e\u540d\u5217\u4e9a\u6d32\u5730\u533a\u94f6\u884c\u54c1\u724c\u6392\u540d\u524d\u5341\u4f4d\u7684\u65b0\u8fdb\u53c2\u9009\u4f01\u4e1a\u4e2d\u56fd\u519c\u4e1a\u94f6\u884c\u4e00\u8d77\u5360\u636e\u4e86\u4e9a\u6d32\u5730\u533a\u6392\u540d\u7684\u524d\u56db\u540d\uff0c\u6c47\u4e30\u94f6\u884c\u5728\u8fd9\u4e00\u5730\u533a\u6392\u540d\u4f4d\u5217\u7b2c\u4e94\u3002\u53e6\u5916\u4e00\u4e2a\u503c\u5f97\u4e00\u63d0\u7684\u54c1\u724c\u4e3a\u6e23\u6253\u94f6\u884c\uff0c\u6e23\u6253\u94f6\u884c\u8fd1\u5e74\u9010\u6e10\u5728\u4e9a\u6d32\u5730\u533a\u6392\u540d\u8131\u9896\u800c\u51fa\uff0c\u540c\u65f6\u5176\u5728\u8fd9\u4e00\u5730\u533a\u7684\u54c1\u724c\u4ef7\u503c\u4e5f\u53d6\u5f97\u4e8659%\u7684\u589e\u957f\u3002\u4ea4\u901a\u94f6\u884c\u4f7f\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u5728\u4e9a\u6d32\u5730\u533a\u7684\u4e3b\u5bfc\u5730\u4f4d\u66f4\u52a0\u5706\u6ee1\uff0c\u51ed\u501f18%\u7684\u589e\u5e45\u4e0e26\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u4ef7\u503c\u4f4d\u5c45\u7b2c10\u4f4d\u3002 \u201c\u5f88\u660e\u663e\uff0c\u5927\u578b\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u7684\u5b9e\u529b\u8d8a\u6765\u8d8a\u5f3a\uff0c\u800c\u8fd9\u4e9b\u54c1\u724c\u4e0e\u4e9a\u6d32\u5730\u533a\u5176\u5b83\u94f6\u884c\u54c1\u724c\u7684\u5dee\u8ddd\u4e5f\u5728\u7ee7\u7eed\u589e\u5927\uff0c\u201d Brand Finance\u9999\u6e2f\u5206\u90e8\u603b\u7ecf\u7406\u9c81\u4f2f\u7279\u00b7\u535a\u745f\u8868\u793a\u3002\u201c\u968f\u7740\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u9010\u6e10\u5c06\u91cd\u70b9\u653e\u5230\u63a8\u5e7f\u56fd\u9645\u6218\u7565\u4e0a\uff0c\u5bf9\u4e8e\u5efa\u7acb\u5e76\u4fdd\u6301\u5ba2\u6237\u4ef7\u503c\u6765\u8bf4\uff0c\u590d\u6742\u7684\u54c1\u724c\u7ba1\u7406\u4f1a\u53d8\u5f97\u66f4\u4e3a\u5173\u952e\u3002\u968f\u7740\u7f8e\u56fd\u5728\u8fd9\u4e00\u9886\u57df\u7684\u4e3b\u5bfc\u5730\u4f4d\u4e0d\u65ad\u4e0b\u964d\uff0c\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u7ee7\u7eed\u53d1\u5c55\u6210\u4e3a\u5168\u7403\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u7684\u524d\u666f\u5341\u5206\u4e50\u89c2\u3002\u201d \u8dfb\u8eabBrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u7684\u9999\u6e2f\u94f6\u884c\u54c1\u724c\u5305\u62ec\u4f4d\u4e8e\u7b2c94\u4f4d\u7684\u4e2d\u56fd\u94f6\u884c\u9999\u6e2f\u5206\u90e8\u3001\u6052\u751f\u94f6\u884c\uff08\u7b2c98\u4f4d\uff09\u3001\u4e1c\u4e9a\u94f6\u884c\uff08\u7b2c290\u4f4d\uff09\u3001\u56fd\u6d69\u96c6\u56e2\uff08\u7b2c346\u4f4d\uff09\u4e0e\u6c38\u4ea8\u94f6\u884c\uff08\u7b2c489\u4f4d\uff09\u3002 \u5982\u9700\u4e0b\u8f7d\u62a5\u544a\u5168\u6587\uff0c\u8bf7\u8bbf\u95eewww.brandfinance.com\u3002 \u7f16\u8f91\u6ce8\u91ca BrandFinance \u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u521d\u521b\u4e8e2006\u5e74\uff0c\u662f\u9996\u4e2a\u5206\u6790\u4e16\u754c\u94f6\u884c\u54c1\u724c100\u5f3a\u91d1\u878d\u4ef7\u503c\u5e76\u5411\u516c\u4f17\u63d0\u4f9b\u7684\u8bc4\u4f30\u7814\u7a76\u62a5\u544a\u3002\u8be5\u8bc4\u4f30\u62a5\u544a\u6bcf\u5e74\u53d1\u5e03\u4e00\u6b21\u5e76\u4e14\u7ed3\u5408\u5168\u7403\u6240\u6709\u4e0a\u5e02\u516c\u53f8\u7684\u6570\u636e\u3002\u62a5\u544a\u4e3a\u5176\u4e2d\u6bcf\u4e2a\u54c1\u724c\u90fd\u8d4b\u4e88\u4e86\u76f8\u5e94\u7684\u54c1\u724c\u8bc4\u7ea7\uff1a\u6839\u636e\u67d0\u4e00\u54c1\u724c\u7684\u7ade\u4e89\u8005\u96c6\u5408\u5bf9\u5176\u5b9e\u529b\u3001\u98ce\u9669\u4e0e\u672a\u6765\u6f5c\u529b\u4ee5\u53ca\u54c1\u724c\u4ef7\u503c\u8fdb\u884c\u57fa\u51c6\u7814\u7a76\uff1b\u5e76\u5bf9\u8be5\u54c1\u724c\u7684\u91d1\u878d\u5b9e\u529b\u8fdb\u884c\u7efc\u5408\u6d4b\u91cf\u3002 \u5173\u4e8eBrand Finance Brand Finance\u505a\u4e3a\u72ec\u7acb\u7684\u56fd\u9645\u5546\u4e1a\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u4e3a\u54c1\u724c\u77e5\u540d\u5ea6\u9ad8\u7684\u7ec4\u7ec7\u5c31\u5982\u4f55\u901a\u8fc7\u6709\u6548\u7ba1\u7406\u54c1\u724c\u4e0e\u65e0\u5f62\u8d44\u4ea7\u6765\u6700\u5927\u5316\u4ef7\u503c\u63d0\u4f9b\u54a8\u8be2\u3002\u4ece\u516c\u53f8\u4e0e1996\u5e74\u5efa\u7acb\u8d77\u81f3\u4eca\uff0cBrand Finance\u5df2\u7ecf\u8fdb\u884c\u4e86\u4ef7\u503c\u6570\u4e07\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u4f01\u4e1a\u3001\u54c1\u724c\u4ee5\u53ca\u65e0\u5f62\u8d44\u4ea7\u4f30\u4ef7\u3002 Brand Finance\u516c\u53f8\u7684\u5ba2\u6237\u5305\u62ec\u56fd\u9645\u54c1\u724c\u6240\u6709\u8005\u3001\u7a0e\u6536\u673a\u6784\u3001\u77e5\u8bc6\u4ea7\u6743\u5f8b\u5e08\u4ee5\u53ca\u6295\u8d44\u94f6\u884c\u3002\u516c\u53f8\u7684\u7814\u7a76\u6210\u679c\u7ecf\u5e38\u4f1a\u63a5\u53d7\u7b26\u5408\u56db\u5927\u5ba1\u8ba1\u5b9e\u8df5\u65b9\u6cd5\u7684\u540c\u884c\u8bc4\u5ba1\uff0c\u800c\u516c\u53f8\u7684\u62a5\u544a\u4e5f\u4e3a\u5404\u4e2a\u76d1\u7ba1\u673a\u6784\u6240\u63a5\u53d7\uff0c\u5176\u4e2d\u5305\u62ec\u82f1\u56fd\u6536\u8d2d\u59d4\u5458\u4f1a\u3002 Brand Finance\u7684\u603b\u90e8\u8bbe\u5728\u82f1\u56fd\uff0c\u5e76\u4e14\u5728\u963f\u59c6\u65af\u7279\u4e39\u3001\u96c5\u5178\u3001\u73ed\u52a0\u7f57\u5c14\u3001\u5df4\u585e\u7f57\u90a3\u3001\u5f00\u666e\u6566\u3001\u79d1\u4f26\u5761\u3001\u8fea\u62dc\u3001\u65e5\u5185\u74e6\u3001\u8d6b\u5c14\u8f9b\u57fa\u3001\u9999\u6e2f\u3001\u4f0a\u65af\u5766\u5e03\u5c14\u3001\u91cc\u65af\u672c\u3001\u9a6c\u5fb7\u91cc\u3001\u83ab\u65af\u79d1\u3001\u7ebd\u7ea6\u3001\u5df4\u9ece\u3001\u5723\u4fdd\u7f57\u3001\u6089\u5c3c\u3001\u65b0\u52a0\u5761\u3001\u591a\u4f26\u591a\u4e0e\u8428\u683c\u52d2\u5e03\u7b49\u57ce\u5e02\u8bbe\u6709\u5206\u652f\u7f51\u7edc\u3002 \u65b0\u95fb\u7a3f\u5168\u6587\u5230\u6b64\u7ed3\u675f \u5a92\u4f53\u4fe1\u606f\uff1a Alastair Monteith-Hodge Momentum 54\u6709\u9650\u516c\u53f8 \u7535\u8bdd\uff1a +852 2521 5454 \u7535\u5b50\u90ae\u4ef6\uff1a alastair@momentum54.com\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125\" \/>\n<meta property=\"og:site_name\" content=\"\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\" \/>\n<meta property=\"article:published_time\" content=\"2010-02-11T23:16:22+00:00\" \/>\n<meta name=\"author\" content=\"\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125\"},\"author\":{\"name\":\"\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\",\"@id\":\"https:\/\/www.chinacsr.com\/cn\/#\/schema\/person\/197fcae57ca0835c7197147a80cf7f29\"},\"headline\":\"BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4e09\u5bb6\u4e2d\u56fd\u94f6\u884c\u8dfb\u8eab\u5168\u7403\u94f6\u884c\u54c1\u724c20\u5f3a\",\"datePublished\":\"2010-02-11T23:16:22+00:00\",\"dateModified\":\"2010-02-11T23:16:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125\"},\"wordCount\":31,\"publisher\":{\"@id\":\"https:\/\/www.chinacsr.com\/cn\/#organization\"},\"articleSection\":[\"\u65b0\u95fb\u7a3f\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125\",\"url\":\"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125\",\"name\":\"BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4e09\u5bb6\u4e2d\u56fd\u94f6\u884c\u8dfb\u8eab\u5168\u7403\u94f6\u884c\u54c1\u724c20\u5f3a [ChinaCSR.com] - \u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\",\"isPartOf\":{\"@id\":\"https:\/\/www.chinacsr.com\/cn\/#website\"},\"datePublished\":\"2010-02-11T23:16:22+00:00\",\"dateModified\":\"2010-02-11T23:16:22+00:00\",\"description\":\"\u4e2d\u56fd\u9999\u6e2f (2010\u5e7402\u670812\u65e5) \/\u65b0\u95fb\u7a3f &#8211; Xinwengao.com\/ &#8212; \u6839\u636e\u4e16\u754c\u9876\u7ea7\u94f6\u884c\u54c1\u724c\u5e74\u5ea6\u56de\u987e\u62a5\u544a &#8211; BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u7b2c\u56db\u7248\uff0c\u94f6\u884c\u4e1a\u5df2\u7ecf\u5c55\u73b0\u51fa\u660e\u663e\u7684\u590d\u82cf\u8ff9\u8c61\uff0c\u5168\u7403\u524d500\u5bb6\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u4f01\u4e1a\u5e02\u573a\u8d44\u672c\u603b\u503c\u589e\u957f62%\u3001\u54c1\u724c\u4ef7\u503c\u7d2f\u8ba1\u4e0a\u534749%\u3002 \u5e74\u5ea6\u56de\u987e\u62a5\u544a\u57fa\u4e8e2009\u5e7412\u670831\u65e5\u524d\u5bf9\u5404\u94f6\u884c\u4f01\u4e1a\u54c1\u724c\u5b9e\u529b\u4e0e\u54c1\u724c\u4ef7\u503c\u7684\u8861\u91cf\u8be6\u7ec6\u5730\u8bf4\u660e\u4e86\u94f6\u884c\u4e1a\u5728\u6240\u6709\u9886\u57df\u7684\u590d\u82cf\u8d8b\u52bf\u3002 \u6c47\u4e30\u94f6\u884c\u4eca\u5e74\u8fde\u7eed\u4e09\u5e74\u8749\u8054\u4e16\u754c\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f12%\uff0c\u603b\u4ef7\u503c\u8fbe285\u4ebf\u7f8e\u5143\u3002\u5168\u7403\u7b2c\u4e8c\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u7f8e\u6d32\u94f6\u884c\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f24%\uff0c\u603b\u4ef7\u503c\u8fbe261\u4ebf\u7f8e\u5143\u3002\u5728\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u4e2d\uff0c\u5de5\u5546\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4520%\uff1b\u603b\u4ef7\u503c\u8fbe121\u4ebf\u7f8e\u5143\uff09\u3001\u4e2d\u56fd\u5efa\u8bbe\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4534%\uff1b \u603b\u4ef7\u503c\u8fbe121\u4ebf\u7f8e\u5143\uff09\u4ee5\u53ca\u4e2d\u56fd\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4536%\uff1b \u603b\u4ef7\u503c\u8fbe96\u4ebf\u7f8e\u5143\uff09\u5728\u7efc\u5408\u6392\u540d\u4e2d\u5206\u5217\u5168\u7403\u7b2c12\u4f4d\u3001\u7b2c13\u4f4d\u4e0e\u7b2c19\u4f4d\uff1b\u540c\u65f6\u5728\u56fd\u5bb6\u94f6\u56e220\u5f3a\u6392\u540d\u4e2d\u4f4d\u5217\u7b2c\u4e8c\uff0c\u7d27\u968f\u7f8e\u56fd\u4e4b\u540e\uff0c\u4f46\u6392\u540d\u9ad8\u4e8e\u82f1\u56fd\u4e0e\u897f\u73ed\u7259\u3002 \u7f8e\u56fd\u5728\u5168\u7403\u94f6\u884c\u4e1a\u4e2d\u7684\u4e3b\u5bfc\u5730\u4f4d\u6709\u6240\u4e0b\u6ed1\uff0c\u5168\u7403500\u5f3a\u4e2d\u7684\u7f8e\u56fd\u94f6\u884c\u4f01\u4e1a\u4ece2008\u5e74\u768495\u5bb6\u51cf\u5c11\u81f32009\u5e74\u768485\u5bb6\u3002\u867d\u71362009\u5e74\u7f8e\u56fd\u5404\u94f6\u884c\u54c1\u724c\u6709\u6240\u590d\u82cf\uff0c\u4f46\u662f\u6574\u4f53\u54c1\u724c\u4ef7\u503c\u589e\u5e45\u4ec5\u4e3a29%\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5e74\u5ea6\u56de\u987e\u62a5\u544a\u4e2d\u768418\u5bb6\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u53d6\u5f97\u4e8658%\u7684\u54c1\u724c\u4ef7\u503c\u589e\u957f\u3002 \u201c\u672c\u5e74\u5ea6BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4f53\u73b0\u51fa\u5168\u7403\u94f6\u884c\u54c1\u724c\u660e\u663e\u6709\u6240\u6062\u590d\uff0c\u201d Brand Finance\u516c\u53f8\u9996\u5e2d\u6267\u884c\u5b98\u5927\u536b\u00b7\u6d77\u683c\u89e3\u91ca\u8bf4\u3002\u201c\u4e0e2008\u5e74\u94f6\u884c\u4e1a\u5371\u673a\u53d1\u751f\u4e4b\u524d\u7684\u6c34\u5e73\u76f8\u6bd4,\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u7684\u603b\u4ef7\u503c\u4e0a\u5347\u4e864%\u30022010\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u7684\u603b\u4ef7\u503c\u8fbe\u5230\u4e867160\u4ebf\u7f8e\u5143\uff0c\u57282009\u5e74\u5b9e\u73b0\u4e8649%\u7684\u589e\u957f\u3002\u540c\u65f6\u4e3b\u5bfc\u529b\u91cf\u7684\u5206\u5e03\u4e5f\u53d1\u751f\u4e86\u91cd\u5927\u53d8\u5316\uff0c\u9010\u6e10\u7531\u7f8e\u56fd\u8f6c\u79fb\u81f3\u65b0\u5174\u5e02\u573a\u94f6\u884c\u3002\u201d BrandFinance\u00ae\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u56de\u987e\u62a5\u544a\u6b64\u5916\u8fd8\u6309\u4e1a\u52a1\u9886\u57df\u4e0e\u5730\u7406\u533a\u57df\u5bf9\u5404\u94f6\u884c\u54c1\u724c\u8fdb\u884c\u4e86\u8ddf\u8e2a\uff0c\u5176\u4e2d\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u7ee7\u7eed\u4e3b\u5bfc\u7740\u5168\u7403\u5546\u4e1a\u94f6\u884c\u9886\u57df\u4ee5\u53ca\u6574\u4e2a\u4e9a\u6d32\u5730\u533a\u7684\u53d1\u5c55\u3002 \u5728\u5168\u7403\u5546\u4e1a\u94f6\u884c\u9886\u57df\uff0c\u4e2d\u56fd\u5efa\u8bbe\u94f6\u884c\u8fde\u7eed\u4e24\u5e74\u4fdd\u6301\u4e86\u6392\u540d\u7b2c\u4e8c\u7684\u4f4d\u7f6e\uff0c\u540c\u65f6\u5728\u8fd9\u4e00\u9886\u57df\u7684\u54c1\u724c\u4ef7\u503c\u589e\u5e45\u5b9e\u73b035%\uff0c\u603b\u54c1\u724c\u4ef7\u503c\u8fbe57\u4ebf\u7f8e\u5143\u3002\u5de5\u5546\u94f6\u884c\u4f4d\u5217\u7b2c\u56db\uff0c\u589e\u5e45\u4e3a21%\uff0c\u603b\u54c1\u724c\u4ef7\u503c\u8fbe53\u4ebf\u7f8e\u5143\uff0c\u6392\u540d\u9ad8\u4e8e\u4f4d\u4e8e\u7b2c\u516d\u4f4d\u3001\u589e\u5e4543%\u3001\u54c1\u724c\u4ef7\u503c43\u4ebf\u7f8e\u5143\u7684\u4e2d\u56fd\u94f6\u884c\u3002\u7efc\u5408\u770b\u6765\uff0c\u8fd9\u4e09\u4e2a\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u603b\u989d\u4e3a5830\u4ebf\u7f8e\u5143\uff0c\u5360\u5546\u4e1a\u94f6\u884c\u9886\u57df\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u6392\u540d\u524d\u5341\u4f4d\u5e02\u573a\u8d44\u672c\u603b\u503c\uff08\u5171\u8ba110900\u4ebf\u7f8e\u5143\uff09\u768453%\u3002 \u4e9a\u6d32\u5730\u533a\u5bf9\u5168\u7403\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u603b\u989d\u7684\u8d21\u732e\u589e\u957f\u4e8631%\uff0c\u52302010\u5e74\u768417%\u3002\u6839\u636e\u53bb\u5e74\u7684\u6570\u636e\uff0c\u524d\u5341\u4f4d\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u4ecd\u7531\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u4e3b\u5bfc\uff0c\u540c\u65f6\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u4e0e\u5176\u5b83\u94f6\u884c\u54c1\u724c\u4e4b\u95f4\u7684\u5dee\u8ddd\u6b63\u5728\u6269\u5927\u3002\u4e09\u5bb6\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u7684\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u4e0e\u540d\u5217\u4e9a\u6d32\u5730\u533a\u94f6\u884c\u54c1\u724c\u6392\u540d\u524d\u5341\u4f4d\u7684\u65b0\u8fdb\u53c2\u9009\u4f01\u4e1a\u4e2d\u56fd\u519c\u4e1a\u94f6\u884c\u4e00\u8d77\u5360\u636e\u4e86\u4e9a\u6d32\u5730\u533a\u6392\u540d\u7684\u524d\u56db\u540d\uff0c\u6c47\u4e30\u94f6\u884c\u5728\u8fd9\u4e00\u5730\u533a\u6392\u540d\u4f4d\u5217\u7b2c\u4e94\u3002\u53e6\u5916\u4e00\u4e2a\u503c\u5f97\u4e00\u63d0\u7684\u54c1\u724c\u4e3a\u6e23\u6253\u94f6\u884c\uff0c\u6e23\u6253\u94f6\u884c\u8fd1\u5e74\u9010\u6e10\u5728\u4e9a\u6d32\u5730\u533a\u6392\u540d\u8131\u9896\u800c\u51fa\uff0c\u540c\u65f6\u5176\u5728\u8fd9\u4e00\u5730\u533a\u7684\u54c1\u724c\u4ef7\u503c\u4e5f\u53d6\u5f97\u4e8659%\u7684\u589e\u957f\u3002\u4ea4\u901a\u94f6\u884c\u4f7f\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u5728\u4e9a\u6d32\u5730\u533a\u7684\u4e3b\u5bfc\u5730\u4f4d\u66f4\u52a0\u5706\u6ee1\uff0c\u51ed\u501f18%\u7684\u589e\u5e45\u4e0e26\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u4ef7\u503c\u4f4d\u5c45\u7b2c10\u4f4d\u3002 \u201c\u5f88\u660e\u663e\uff0c\u5927\u578b\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u7684\u5b9e\u529b\u8d8a\u6765\u8d8a\u5f3a\uff0c\u800c\u8fd9\u4e9b\u54c1\u724c\u4e0e\u4e9a\u6d32\u5730\u533a\u5176\u5b83\u94f6\u884c\u54c1\u724c\u7684\u5dee\u8ddd\u4e5f\u5728\u7ee7\u7eed\u589e\u5927\uff0c\u201d Brand Finance\u9999\u6e2f\u5206\u90e8\u603b\u7ecf\u7406\u9c81\u4f2f\u7279\u00b7\u535a\u745f\u8868\u793a\u3002\u201c\u968f\u7740\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u9010\u6e10\u5c06\u91cd\u70b9\u653e\u5230\u63a8\u5e7f\u56fd\u9645\u6218\u7565\u4e0a\uff0c\u5bf9\u4e8e\u5efa\u7acb\u5e76\u4fdd\u6301\u5ba2\u6237\u4ef7\u503c\u6765\u8bf4\uff0c\u590d\u6742\u7684\u54c1\u724c\u7ba1\u7406\u4f1a\u53d8\u5f97\u66f4\u4e3a\u5173\u952e\u3002\u968f\u7740\u7f8e\u56fd\u5728\u8fd9\u4e00\u9886\u57df\u7684\u4e3b\u5bfc\u5730\u4f4d\u4e0d\u65ad\u4e0b\u964d\uff0c\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u7ee7\u7eed\u53d1\u5c55\u6210\u4e3a\u5168\u7403\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u7684\u524d\u666f\u5341\u5206\u4e50\u89c2\u3002\u201d \u8dfb\u8eabBrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u7684\u9999\u6e2f\u94f6\u884c\u54c1\u724c\u5305\u62ec\u4f4d\u4e8e\u7b2c94\u4f4d\u7684\u4e2d\u56fd\u94f6\u884c\u9999\u6e2f\u5206\u90e8\u3001\u6052\u751f\u94f6\u884c\uff08\u7b2c98\u4f4d\uff09\u3001\u4e1c\u4e9a\u94f6\u884c\uff08\u7b2c290\u4f4d\uff09\u3001\u56fd\u6d69\u96c6\u56e2\uff08\u7b2c346\u4f4d\uff09\u4e0e\u6c38\u4ea8\u94f6\u884c\uff08\u7b2c489\u4f4d\uff09\u3002 \u5982\u9700\u4e0b\u8f7d\u62a5\u544a\u5168\u6587\uff0c\u8bf7\u8bbf\u95eewww.brandfinance.com\u3002 \u7f16\u8f91\u6ce8\u91ca BrandFinance \u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u521d\u521b\u4e8e2006\u5e74\uff0c\u662f\u9996\u4e2a\u5206\u6790\u4e16\u754c\u94f6\u884c\u54c1\u724c100\u5f3a\u91d1\u878d\u4ef7\u503c\u5e76\u5411\u516c\u4f17\u63d0\u4f9b\u7684\u8bc4\u4f30\u7814\u7a76\u62a5\u544a\u3002\u8be5\u8bc4\u4f30\u62a5\u544a\u6bcf\u5e74\u53d1\u5e03\u4e00\u6b21\u5e76\u4e14\u7ed3\u5408\u5168\u7403\u6240\u6709\u4e0a\u5e02\u516c\u53f8\u7684\u6570\u636e\u3002\u62a5\u544a\u4e3a\u5176\u4e2d\u6bcf\u4e2a\u54c1\u724c\u90fd\u8d4b\u4e88\u4e86\u76f8\u5e94\u7684\u54c1\u724c\u8bc4\u7ea7\uff1a\u6839\u636e\u67d0\u4e00\u54c1\u724c\u7684\u7ade\u4e89\u8005\u96c6\u5408\u5bf9\u5176\u5b9e\u529b\u3001\u98ce\u9669\u4e0e\u672a\u6765\u6f5c\u529b\u4ee5\u53ca\u54c1\u724c\u4ef7\u503c\u8fdb\u884c\u57fa\u51c6\u7814\u7a76\uff1b\u5e76\u5bf9\u8be5\u54c1\u724c\u7684\u91d1\u878d\u5b9e\u529b\u8fdb\u884c\u7efc\u5408\u6d4b\u91cf\u3002 \u5173\u4e8eBrand Finance Brand Finance\u505a\u4e3a\u72ec\u7acb\u7684\u56fd\u9645\u5546\u4e1a\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u4e3a\u54c1\u724c\u77e5\u540d\u5ea6\u9ad8\u7684\u7ec4\u7ec7\u5c31\u5982\u4f55\u901a\u8fc7\u6709\u6548\u7ba1\u7406\u54c1\u724c\u4e0e\u65e0\u5f62\u8d44\u4ea7\u6765\u6700\u5927\u5316\u4ef7\u503c\u63d0\u4f9b\u54a8\u8be2\u3002\u4ece\u516c\u53f8\u4e0e1996\u5e74\u5efa\u7acb\u8d77\u81f3\u4eca\uff0cBrand Finance\u5df2\u7ecf\u8fdb\u884c\u4e86\u4ef7\u503c\u6570\u4e07\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u4f01\u4e1a\u3001\u54c1\u724c\u4ee5\u53ca\u65e0\u5f62\u8d44\u4ea7\u4f30\u4ef7\u3002 Brand Finance\u516c\u53f8\u7684\u5ba2\u6237\u5305\u62ec\u56fd\u9645\u54c1\u724c\u6240\u6709\u8005\u3001\u7a0e\u6536\u673a\u6784\u3001\u77e5\u8bc6\u4ea7\u6743\u5f8b\u5e08\u4ee5\u53ca\u6295\u8d44\u94f6\u884c\u3002\u516c\u53f8\u7684\u7814\u7a76\u6210\u679c\u7ecf\u5e38\u4f1a\u63a5\u53d7\u7b26\u5408\u56db\u5927\u5ba1\u8ba1\u5b9e\u8df5\u65b9\u6cd5\u7684\u540c\u884c\u8bc4\u5ba1\uff0c\u800c\u516c\u53f8\u7684\u62a5\u544a\u4e5f\u4e3a\u5404\u4e2a\u76d1\u7ba1\u673a\u6784\u6240\u63a5\u53d7\uff0c\u5176\u4e2d\u5305\u62ec\u82f1\u56fd\u6536\u8d2d\u59d4\u5458\u4f1a\u3002 Brand Finance\u7684\u603b\u90e8\u8bbe\u5728\u82f1\u56fd\uff0c\u5e76\u4e14\u5728\u963f\u59c6\u65af\u7279\u4e39\u3001\u96c5\u5178\u3001\u73ed\u52a0\u7f57\u5c14\u3001\u5df4\u585e\u7f57\u90a3\u3001\u5f00\u666e\u6566\u3001\u79d1\u4f26\u5761\u3001\u8fea\u62dc\u3001\u65e5\u5185\u74e6\u3001\u8d6b\u5c14\u8f9b\u57fa\u3001\u9999\u6e2f\u3001\u4f0a\u65af\u5766\u5e03\u5c14\u3001\u91cc\u65af\u672c\u3001\u9a6c\u5fb7\u91cc\u3001\u83ab\u65af\u79d1\u3001\u7ebd\u7ea6\u3001\u5df4\u9ece\u3001\u5723\u4fdd\u7f57\u3001\u6089\u5c3c\u3001\u65b0\u52a0\u5761\u3001\u591a\u4f26\u591a\u4e0e\u8428\u683c\u52d2\u5e03\u7b49\u57ce\u5e02\u8bbe\u6709\u5206\u652f\u7f51\u7edc\u3002 \u65b0\u95fb\u7a3f\u5168\u6587\u5230\u6b64\u7ed3\u675f \u5a92\u4f53\u4fe1\u606f\uff1a Alastair Monteith-Hodge Momentum 54\u6709\u9650\u516c\u53f8 \u7535\u8bdd\uff1a +852 2521 5454 \u7535\u5b50\u90ae\u4ef6\uff1a alastair@momentum54.com\",\"breadcrumb\":{\"@id\":\"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.chinacsr.com\/cn\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4e09\u5bb6\u4e2d\u56fd\u94f6\u884c\u8dfb\u8eab\u5168\u7403\u94f6\u884c\u54c1\u724c20\u5f3a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.chinacsr.com\/cn\/#website\",\"url\":\"https:\/\/www.chinacsr.com\/cn\/\",\"name\":\"\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\",\"description\":\"ChinaCSR.com\",\"publisher\":{\"@id\":\"https:\/\/www.chinacsr.com\/cn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.chinacsr.com\/cn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.chinacsr.com\/cn\/#organization\",\"name\":\"\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\",\"url\":\"https:\/\/www.chinacsr.com\/cn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.chinacsr.com\/cn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.chinacsr.com\/cn\/wp-content\/uploads\/chinacsr-logo-large.jpg\",\"contentUrl\":\"https:\/\/www.chinacsr.com\/cn\/wp-content\/uploads\/chinacsr-logo-large.jpg\",\"width\":800,\"height\":620,\"caption\":\"\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\"},\"image\":{\"@id\":\"https:\/\/www.chinacsr.com\/cn\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.chinacsr.com\/cn\/#\/schema\/person\/197fcae57ca0835c7197147a80cf7f29\",\"name\":\"\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\",\"url\":\"https:\/\/www.chinacsr.com\/cn\/zuojia\/9785541c202501213081cae987a4273247eb1c4b\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4e09\u5bb6\u4e2d\u56fd\u94f6\u884c\u8dfb\u8eab\u5168\u7403\u94f6\u884c\u54c1\u724c20\u5f3a [ChinaCSR.com] - \u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb","description":"\u4e2d\u56fd\u9999\u6e2f (2010\u5e7402\u670812\u65e5) \/\u65b0\u95fb\u7a3f &#8211; Xinwengao.com\/ &#8212; \u6839\u636e\u4e16\u754c\u9876\u7ea7\u94f6\u884c\u54c1\u724c\u5e74\u5ea6\u56de\u987e\u62a5\u544a &#8211; BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u7b2c\u56db\u7248\uff0c\u94f6\u884c\u4e1a\u5df2\u7ecf\u5c55\u73b0\u51fa\u660e\u663e\u7684\u590d\u82cf\u8ff9\u8c61\uff0c\u5168\u7403\u524d500\u5bb6\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u4f01\u4e1a\u5e02\u573a\u8d44\u672c\u603b\u503c\u589e\u957f62%\u3001\u54c1\u724c\u4ef7\u503c\u7d2f\u8ba1\u4e0a\u534749%\u3002 \u5e74\u5ea6\u56de\u987e\u62a5\u544a\u57fa\u4e8e2009\u5e7412\u670831\u65e5\u524d\u5bf9\u5404\u94f6\u884c\u4f01\u4e1a\u54c1\u724c\u5b9e\u529b\u4e0e\u54c1\u724c\u4ef7\u503c\u7684\u8861\u91cf\u8be6\u7ec6\u5730\u8bf4\u660e\u4e86\u94f6\u884c\u4e1a\u5728\u6240\u6709\u9886\u57df\u7684\u590d\u82cf\u8d8b\u52bf\u3002 \u6c47\u4e30\u94f6\u884c\u4eca\u5e74\u8fde\u7eed\u4e09\u5e74\u8749\u8054\u4e16\u754c\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f12%\uff0c\u603b\u4ef7\u503c\u8fbe285\u4ebf\u7f8e\u5143\u3002\u5168\u7403\u7b2c\u4e8c\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u7f8e\u6d32\u94f6\u884c\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f24%\uff0c\u603b\u4ef7\u503c\u8fbe261\u4ebf\u7f8e\u5143\u3002\u5728\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u4e2d\uff0c\u5de5\u5546\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4520%\uff1b\u603b\u4ef7\u503c\u8fbe121\u4ebf\u7f8e\u5143\uff09\u3001\u4e2d\u56fd\u5efa\u8bbe\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4534%\uff1b \u603b\u4ef7\u503c\u8fbe121\u4ebf\u7f8e\u5143\uff09\u4ee5\u53ca\u4e2d\u56fd\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4536%\uff1b \u603b\u4ef7\u503c\u8fbe96\u4ebf\u7f8e\u5143\uff09\u5728\u7efc\u5408\u6392\u540d\u4e2d\u5206\u5217\u5168\u7403\u7b2c12\u4f4d\u3001\u7b2c13\u4f4d\u4e0e\u7b2c19\u4f4d\uff1b\u540c\u65f6\u5728\u56fd\u5bb6\u94f6\u56e220\u5f3a\u6392\u540d\u4e2d\u4f4d\u5217\u7b2c\u4e8c\uff0c\u7d27\u968f\u7f8e\u56fd\u4e4b\u540e\uff0c\u4f46\u6392\u540d\u9ad8\u4e8e\u82f1\u56fd\u4e0e\u897f\u73ed\u7259\u3002 \u7f8e\u56fd\u5728\u5168\u7403\u94f6\u884c\u4e1a\u4e2d\u7684\u4e3b\u5bfc\u5730\u4f4d\u6709\u6240\u4e0b\u6ed1\uff0c\u5168\u7403500\u5f3a\u4e2d\u7684\u7f8e\u56fd\u94f6\u884c\u4f01\u4e1a\u4ece2008\u5e74\u768495\u5bb6\u51cf\u5c11\u81f32009\u5e74\u768485\u5bb6\u3002\u867d\u71362009\u5e74\u7f8e\u56fd\u5404\u94f6\u884c\u54c1\u724c\u6709\u6240\u590d\u82cf\uff0c\u4f46\u662f\u6574\u4f53\u54c1\u724c\u4ef7\u503c\u589e\u5e45\u4ec5\u4e3a29%\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5e74\u5ea6\u56de\u987e\u62a5\u544a\u4e2d\u768418\u5bb6\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u53d6\u5f97\u4e8658%\u7684\u54c1\u724c\u4ef7\u503c\u589e\u957f\u3002 \u201c\u672c\u5e74\u5ea6BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4f53\u73b0\u51fa\u5168\u7403\u94f6\u884c\u54c1\u724c\u660e\u663e\u6709\u6240\u6062\u590d\uff0c\u201d Brand Finance\u516c\u53f8\u9996\u5e2d\u6267\u884c\u5b98\u5927\u536b\u00b7\u6d77\u683c\u89e3\u91ca\u8bf4\u3002\u201c\u4e0e2008\u5e74\u94f6\u884c\u4e1a\u5371\u673a\u53d1\u751f\u4e4b\u524d\u7684\u6c34\u5e73\u76f8\u6bd4,\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u7684\u603b\u4ef7\u503c\u4e0a\u5347\u4e864%\u30022010\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u7684\u603b\u4ef7\u503c\u8fbe\u5230\u4e867160\u4ebf\u7f8e\u5143\uff0c\u57282009\u5e74\u5b9e\u73b0\u4e8649%\u7684\u589e\u957f\u3002\u540c\u65f6\u4e3b\u5bfc\u529b\u91cf\u7684\u5206\u5e03\u4e5f\u53d1\u751f\u4e86\u91cd\u5927\u53d8\u5316\uff0c\u9010\u6e10\u7531\u7f8e\u56fd\u8f6c\u79fb\u81f3\u65b0\u5174\u5e02\u573a\u94f6\u884c\u3002\u201d BrandFinance\u00ae\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u56de\u987e\u62a5\u544a\u6b64\u5916\u8fd8\u6309\u4e1a\u52a1\u9886\u57df\u4e0e\u5730\u7406\u533a\u57df\u5bf9\u5404\u94f6\u884c\u54c1\u724c\u8fdb\u884c\u4e86\u8ddf\u8e2a\uff0c\u5176\u4e2d\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u7ee7\u7eed\u4e3b\u5bfc\u7740\u5168\u7403\u5546\u4e1a\u94f6\u884c\u9886\u57df\u4ee5\u53ca\u6574\u4e2a\u4e9a\u6d32\u5730\u533a\u7684\u53d1\u5c55\u3002 \u5728\u5168\u7403\u5546\u4e1a\u94f6\u884c\u9886\u57df\uff0c\u4e2d\u56fd\u5efa\u8bbe\u94f6\u884c\u8fde\u7eed\u4e24\u5e74\u4fdd\u6301\u4e86\u6392\u540d\u7b2c\u4e8c\u7684\u4f4d\u7f6e\uff0c\u540c\u65f6\u5728\u8fd9\u4e00\u9886\u57df\u7684\u54c1\u724c\u4ef7\u503c\u589e\u5e45\u5b9e\u73b035%\uff0c\u603b\u54c1\u724c\u4ef7\u503c\u8fbe57\u4ebf\u7f8e\u5143\u3002\u5de5\u5546\u94f6\u884c\u4f4d\u5217\u7b2c\u56db\uff0c\u589e\u5e45\u4e3a21%\uff0c\u603b\u54c1\u724c\u4ef7\u503c\u8fbe53\u4ebf\u7f8e\u5143\uff0c\u6392\u540d\u9ad8\u4e8e\u4f4d\u4e8e\u7b2c\u516d\u4f4d\u3001\u589e\u5e4543%\u3001\u54c1\u724c\u4ef7\u503c43\u4ebf\u7f8e\u5143\u7684\u4e2d\u56fd\u94f6\u884c\u3002\u7efc\u5408\u770b\u6765\uff0c\u8fd9\u4e09\u4e2a\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u603b\u989d\u4e3a5830\u4ebf\u7f8e\u5143\uff0c\u5360\u5546\u4e1a\u94f6\u884c\u9886\u57df\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u6392\u540d\u524d\u5341\u4f4d\u5e02\u573a\u8d44\u672c\u603b\u503c\uff08\u5171\u8ba110900\u4ebf\u7f8e\u5143\uff09\u768453%\u3002 \u4e9a\u6d32\u5730\u533a\u5bf9\u5168\u7403\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u603b\u989d\u7684\u8d21\u732e\u589e\u957f\u4e8631%\uff0c\u52302010\u5e74\u768417%\u3002\u6839\u636e\u53bb\u5e74\u7684\u6570\u636e\uff0c\u524d\u5341\u4f4d\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u4ecd\u7531\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u4e3b\u5bfc\uff0c\u540c\u65f6\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u4e0e\u5176\u5b83\u94f6\u884c\u54c1\u724c\u4e4b\u95f4\u7684\u5dee\u8ddd\u6b63\u5728\u6269\u5927\u3002\u4e09\u5bb6\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u7684\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u4e0e\u540d\u5217\u4e9a\u6d32\u5730\u533a\u94f6\u884c\u54c1\u724c\u6392\u540d\u524d\u5341\u4f4d\u7684\u65b0\u8fdb\u53c2\u9009\u4f01\u4e1a\u4e2d\u56fd\u519c\u4e1a\u94f6\u884c\u4e00\u8d77\u5360\u636e\u4e86\u4e9a\u6d32\u5730\u533a\u6392\u540d\u7684\u524d\u56db\u540d\uff0c\u6c47\u4e30\u94f6\u884c\u5728\u8fd9\u4e00\u5730\u533a\u6392\u540d\u4f4d\u5217\u7b2c\u4e94\u3002\u53e6\u5916\u4e00\u4e2a\u503c\u5f97\u4e00\u63d0\u7684\u54c1\u724c\u4e3a\u6e23\u6253\u94f6\u884c\uff0c\u6e23\u6253\u94f6\u884c\u8fd1\u5e74\u9010\u6e10\u5728\u4e9a\u6d32\u5730\u533a\u6392\u540d\u8131\u9896\u800c\u51fa\uff0c\u540c\u65f6\u5176\u5728\u8fd9\u4e00\u5730\u533a\u7684\u54c1\u724c\u4ef7\u503c\u4e5f\u53d6\u5f97\u4e8659%\u7684\u589e\u957f\u3002\u4ea4\u901a\u94f6\u884c\u4f7f\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u5728\u4e9a\u6d32\u5730\u533a\u7684\u4e3b\u5bfc\u5730\u4f4d\u66f4\u52a0\u5706\u6ee1\uff0c\u51ed\u501f18%\u7684\u589e\u5e45\u4e0e26\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u4ef7\u503c\u4f4d\u5c45\u7b2c10\u4f4d\u3002 \u201c\u5f88\u660e\u663e\uff0c\u5927\u578b\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u7684\u5b9e\u529b\u8d8a\u6765\u8d8a\u5f3a\uff0c\u800c\u8fd9\u4e9b\u54c1\u724c\u4e0e\u4e9a\u6d32\u5730\u533a\u5176\u5b83\u94f6\u884c\u54c1\u724c\u7684\u5dee\u8ddd\u4e5f\u5728\u7ee7\u7eed\u589e\u5927\uff0c\u201d Brand Finance\u9999\u6e2f\u5206\u90e8\u603b\u7ecf\u7406\u9c81\u4f2f\u7279\u00b7\u535a\u745f\u8868\u793a\u3002\u201c\u968f\u7740\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u9010\u6e10\u5c06\u91cd\u70b9\u653e\u5230\u63a8\u5e7f\u56fd\u9645\u6218\u7565\u4e0a\uff0c\u5bf9\u4e8e\u5efa\u7acb\u5e76\u4fdd\u6301\u5ba2\u6237\u4ef7\u503c\u6765\u8bf4\uff0c\u590d\u6742\u7684\u54c1\u724c\u7ba1\u7406\u4f1a\u53d8\u5f97\u66f4\u4e3a\u5173\u952e\u3002\u968f\u7740\u7f8e\u56fd\u5728\u8fd9\u4e00\u9886\u57df\u7684\u4e3b\u5bfc\u5730\u4f4d\u4e0d\u65ad\u4e0b\u964d\uff0c\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u7ee7\u7eed\u53d1\u5c55\u6210\u4e3a\u5168\u7403\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u7684\u524d\u666f\u5341\u5206\u4e50\u89c2\u3002\u201d \u8dfb\u8eabBrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u7684\u9999\u6e2f\u94f6\u884c\u54c1\u724c\u5305\u62ec\u4f4d\u4e8e\u7b2c94\u4f4d\u7684\u4e2d\u56fd\u94f6\u884c\u9999\u6e2f\u5206\u90e8\u3001\u6052\u751f\u94f6\u884c\uff08\u7b2c98\u4f4d\uff09\u3001\u4e1c\u4e9a\u94f6\u884c\uff08\u7b2c290\u4f4d\uff09\u3001\u56fd\u6d69\u96c6\u56e2\uff08\u7b2c346\u4f4d\uff09\u4e0e\u6c38\u4ea8\u94f6\u884c\uff08\u7b2c489\u4f4d\uff09\u3002 \u5982\u9700\u4e0b\u8f7d\u62a5\u544a\u5168\u6587\uff0c\u8bf7\u8bbf\u95eewww.brandfinance.com\u3002 \u7f16\u8f91\u6ce8\u91ca BrandFinance \u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u521d\u521b\u4e8e2006\u5e74\uff0c\u662f\u9996\u4e2a\u5206\u6790\u4e16\u754c\u94f6\u884c\u54c1\u724c100\u5f3a\u91d1\u878d\u4ef7\u503c\u5e76\u5411\u516c\u4f17\u63d0\u4f9b\u7684\u8bc4\u4f30\u7814\u7a76\u62a5\u544a\u3002\u8be5\u8bc4\u4f30\u62a5\u544a\u6bcf\u5e74\u53d1\u5e03\u4e00\u6b21\u5e76\u4e14\u7ed3\u5408\u5168\u7403\u6240\u6709\u4e0a\u5e02\u516c\u53f8\u7684\u6570\u636e\u3002\u62a5\u544a\u4e3a\u5176\u4e2d\u6bcf\u4e2a\u54c1\u724c\u90fd\u8d4b\u4e88\u4e86\u76f8\u5e94\u7684\u54c1\u724c\u8bc4\u7ea7\uff1a\u6839\u636e\u67d0\u4e00\u54c1\u724c\u7684\u7ade\u4e89\u8005\u96c6\u5408\u5bf9\u5176\u5b9e\u529b\u3001\u98ce\u9669\u4e0e\u672a\u6765\u6f5c\u529b\u4ee5\u53ca\u54c1\u724c\u4ef7\u503c\u8fdb\u884c\u57fa\u51c6\u7814\u7a76\uff1b\u5e76\u5bf9\u8be5\u54c1\u724c\u7684\u91d1\u878d\u5b9e\u529b\u8fdb\u884c\u7efc\u5408\u6d4b\u91cf\u3002 \u5173\u4e8eBrand Finance Brand Finance\u505a\u4e3a\u72ec\u7acb\u7684\u56fd\u9645\u5546\u4e1a\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u4e3a\u54c1\u724c\u77e5\u540d\u5ea6\u9ad8\u7684\u7ec4\u7ec7\u5c31\u5982\u4f55\u901a\u8fc7\u6709\u6548\u7ba1\u7406\u54c1\u724c\u4e0e\u65e0\u5f62\u8d44\u4ea7\u6765\u6700\u5927\u5316\u4ef7\u503c\u63d0\u4f9b\u54a8\u8be2\u3002\u4ece\u516c\u53f8\u4e0e1996\u5e74\u5efa\u7acb\u8d77\u81f3\u4eca\uff0cBrand Finance\u5df2\u7ecf\u8fdb\u884c\u4e86\u4ef7\u503c\u6570\u4e07\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u4f01\u4e1a\u3001\u54c1\u724c\u4ee5\u53ca\u65e0\u5f62\u8d44\u4ea7\u4f30\u4ef7\u3002 Brand Finance\u516c\u53f8\u7684\u5ba2\u6237\u5305\u62ec\u56fd\u9645\u54c1\u724c\u6240\u6709\u8005\u3001\u7a0e\u6536\u673a\u6784\u3001\u77e5\u8bc6\u4ea7\u6743\u5f8b\u5e08\u4ee5\u53ca\u6295\u8d44\u94f6\u884c\u3002\u516c\u53f8\u7684\u7814\u7a76\u6210\u679c\u7ecf\u5e38\u4f1a\u63a5\u53d7\u7b26\u5408\u56db\u5927\u5ba1\u8ba1\u5b9e\u8df5\u65b9\u6cd5\u7684\u540c\u884c\u8bc4\u5ba1\uff0c\u800c\u516c\u53f8\u7684\u62a5\u544a\u4e5f\u4e3a\u5404\u4e2a\u76d1\u7ba1\u673a\u6784\u6240\u63a5\u53d7\uff0c\u5176\u4e2d\u5305\u62ec\u82f1\u56fd\u6536\u8d2d\u59d4\u5458\u4f1a\u3002 Brand Finance\u7684\u603b\u90e8\u8bbe\u5728\u82f1\u56fd\uff0c\u5e76\u4e14\u5728\u963f\u59c6\u65af\u7279\u4e39\u3001\u96c5\u5178\u3001\u73ed\u52a0\u7f57\u5c14\u3001\u5df4\u585e\u7f57\u90a3\u3001\u5f00\u666e\u6566\u3001\u79d1\u4f26\u5761\u3001\u8fea\u62dc\u3001\u65e5\u5185\u74e6\u3001\u8d6b\u5c14\u8f9b\u57fa\u3001\u9999\u6e2f\u3001\u4f0a\u65af\u5766\u5e03\u5c14\u3001\u91cc\u65af\u672c\u3001\u9a6c\u5fb7\u91cc\u3001\u83ab\u65af\u79d1\u3001\u7ebd\u7ea6\u3001\u5df4\u9ece\u3001\u5723\u4fdd\u7f57\u3001\u6089\u5c3c\u3001\u65b0\u52a0\u5761\u3001\u591a\u4f26\u591a\u4e0e\u8428\u683c\u52d2\u5e03\u7b49\u57ce\u5e02\u8bbe\u6709\u5206\u652f\u7f51\u7edc\u3002 \u65b0\u95fb\u7a3f\u5168\u6587\u5230\u6b64\u7ed3\u675f \u5a92\u4f53\u4fe1\u606f\uff1a Alastair Monteith-Hodge Momentum 54\u6709\u9650\u516c\u53f8 \u7535\u8bdd\uff1a +852 2521 5454 \u7535\u5b50\u90ae\u4ef6\uff1a alastair@momentum54.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125","og_locale":"en_US","og_type":"article","og_title":"BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4e09\u5bb6\u4e2d\u56fd\u94f6\u884c\u8dfb\u8eab\u5168\u7403\u94f6\u884c\u54c1\u724c20\u5f3a [ChinaCSR.com] - \u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb","og_description":"\u4e2d\u56fd\u9999\u6e2f (2010\u5e7402\u670812\u65e5) \/\u65b0\u95fb\u7a3f &#8211; Xinwengao.com\/ &#8212; \u6839\u636e\u4e16\u754c\u9876\u7ea7\u94f6\u884c\u54c1\u724c\u5e74\u5ea6\u56de\u987e\u62a5\u544a &#8211; BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u7b2c\u56db\u7248\uff0c\u94f6\u884c\u4e1a\u5df2\u7ecf\u5c55\u73b0\u51fa\u660e\u663e\u7684\u590d\u82cf\u8ff9\u8c61\uff0c\u5168\u7403\u524d500\u5bb6\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u4f01\u4e1a\u5e02\u573a\u8d44\u672c\u603b\u503c\u589e\u957f62%\u3001\u54c1\u724c\u4ef7\u503c\u7d2f\u8ba1\u4e0a\u534749%\u3002 \u5e74\u5ea6\u56de\u987e\u62a5\u544a\u57fa\u4e8e2009\u5e7412\u670831\u65e5\u524d\u5bf9\u5404\u94f6\u884c\u4f01\u4e1a\u54c1\u724c\u5b9e\u529b\u4e0e\u54c1\u724c\u4ef7\u503c\u7684\u8861\u91cf\u8be6\u7ec6\u5730\u8bf4\u660e\u4e86\u94f6\u884c\u4e1a\u5728\u6240\u6709\u9886\u57df\u7684\u590d\u82cf\u8d8b\u52bf\u3002 \u6c47\u4e30\u94f6\u884c\u4eca\u5e74\u8fde\u7eed\u4e09\u5e74\u8749\u8054\u4e16\u754c\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f12%\uff0c\u603b\u4ef7\u503c\u8fbe285\u4ebf\u7f8e\u5143\u3002\u5168\u7403\u7b2c\u4e8c\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u7f8e\u6d32\u94f6\u884c\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f24%\uff0c\u603b\u4ef7\u503c\u8fbe261\u4ebf\u7f8e\u5143\u3002\u5728\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u4e2d\uff0c\u5de5\u5546\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4520%\uff1b\u603b\u4ef7\u503c\u8fbe121\u4ebf\u7f8e\u5143\uff09\u3001\u4e2d\u56fd\u5efa\u8bbe\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4534%\uff1b \u603b\u4ef7\u503c\u8fbe121\u4ebf\u7f8e\u5143\uff09\u4ee5\u53ca\u4e2d\u56fd\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4536%\uff1b \u603b\u4ef7\u503c\u8fbe96\u4ebf\u7f8e\u5143\uff09\u5728\u7efc\u5408\u6392\u540d\u4e2d\u5206\u5217\u5168\u7403\u7b2c12\u4f4d\u3001\u7b2c13\u4f4d\u4e0e\u7b2c19\u4f4d\uff1b\u540c\u65f6\u5728\u56fd\u5bb6\u94f6\u56e220\u5f3a\u6392\u540d\u4e2d\u4f4d\u5217\u7b2c\u4e8c\uff0c\u7d27\u968f\u7f8e\u56fd\u4e4b\u540e\uff0c\u4f46\u6392\u540d\u9ad8\u4e8e\u82f1\u56fd\u4e0e\u897f\u73ed\u7259\u3002 \u7f8e\u56fd\u5728\u5168\u7403\u94f6\u884c\u4e1a\u4e2d\u7684\u4e3b\u5bfc\u5730\u4f4d\u6709\u6240\u4e0b\u6ed1\uff0c\u5168\u7403500\u5f3a\u4e2d\u7684\u7f8e\u56fd\u94f6\u884c\u4f01\u4e1a\u4ece2008\u5e74\u768495\u5bb6\u51cf\u5c11\u81f32009\u5e74\u768485\u5bb6\u3002\u867d\u71362009\u5e74\u7f8e\u56fd\u5404\u94f6\u884c\u54c1\u724c\u6709\u6240\u590d\u82cf\uff0c\u4f46\u662f\u6574\u4f53\u54c1\u724c\u4ef7\u503c\u589e\u5e45\u4ec5\u4e3a29%\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5e74\u5ea6\u56de\u987e\u62a5\u544a\u4e2d\u768418\u5bb6\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u53d6\u5f97\u4e8658%\u7684\u54c1\u724c\u4ef7\u503c\u589e\u957f\u3002 \u201c\u672c\u5e74\u5ea6BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4f53\u73b0\u51fa\u5168\u7403\u94f6\u884c\u54c1\u724c\u660e\u663e\u6709\u6240\u6062\u590d\uff0c\u201d Brand Finance\u516c\u53f8\u9996\u5e2d\u6267\u884c\u5b98\u5927\u536b\u00b7\u6d77\u683c\u89e3\u91ca\u8bf4\u3002\u201c\u4e0e2008\u5e74\u94f6\u884c\u4e1a\u5371\u673a\u53d1\u751f\u4e4b\u524d\u7684\u6c34\u5e73\u76f8\u6bd4,\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u7684\u603b\u4ef7\u503c\u4e0a\u5347\u4e864%\u30022010\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u7684\u603b\u4ef7\u503c\u8fbe\u5230\u4e867160\u4ebf\u7f8e\u5143\uff0c\u57282009\u5e74\u5b9e\u73b0\u4e8649%\u7684\u589e\u957f\u3002\u540c\u65f6\u4e3b\u5bfc\u529b\u91cf\u7684\u5206\u5e03\u4e5f\u53d1\u751f\u4e86\u91cd\u5927\u53d8\u5316\uff0c\u9010\u6e10\u7531\u7f8e\u56fd\u8f6c\u79fb\u81f3\u65b0\u5174\u5e02\u573a\u94f6\u884c\u3002\u201d BrandFinance\u00ae\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u56de\u987e\u62a5\u544a\u6b64\u5916\u8fd8\u6309\u4e1a\u52a1\u9886\u57df\u4e0e\u5730\u7406\u533a\u57df\u5bf9\u5404\u94f6\u884c\u54c1\u724c\u8fdb\u884c\u4e86\u8ddf\u8e2a\uff0c\u5176\u4e2d\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u7ee7\u7eed\u4e3b\u5bfc\u7740\u5168\u7403\u5546\u4e1a\u94f6\u884c\u9886\u57df\u4ee5\u53ca\u6574\u4e2a\u4e9a\u6d32\u5730\u533a\u7684\u53d1\u5c55\u3002 \u5728\u5168\u7403\u5546\u4e1a\u94f6\u884c\u9886\u57df\uff0c\u4e2d\u56fd\u5efa\u8bbe\u94f6\u884c\u8fde\u7eed\u4e24\u5e74\u4fdd\u6301\u4e86\u6392\u540d\u7b2c\u4e8c\u7684\u4f4d\u7f6e\uff0c\u540c\u65f6\u5728\u8fd9\u4e00\u9886\u57df\u7684\u54c1\u724c\u4ef7\u503c\u589e\u5e45\u5b9e\u73b035%\uff0c\u603b\u54c1\u724c\u4ef7\u503c\u8fbe57\u4ebf\u7f8e\u5143\u3002\u5de5\u5546\u94f6\u884c\u4f4d\u5217\u7b2c\u56db\uff0c\u589e\u5e45\u4e3a21%\uff0c\u603b\u54c1\u724c\u4ef7\u503c\u8fbe53\u4ebf\u7f8e\u5143\uff0c\u6392\u540d\u9ad8\u4e8e\u4f4d\u4e8e\u7b2c\u516d\u4f4d\u3001\u589e\u5e4543%\u3001\u54c1\u724c\u4ef7\u503c43\u4ebf\u7f8e\u5143\u7684\u4e2d\u56fd\u94f6\u884c\u3002\u7efc\u5408\u770b\u6765\uff0c\u8fd9\u4e09\u4e2a\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u603b\u989d\u4e3a5830\u4ebf\u7f8e\u5143\uff0c\u5360\u5546\u4e1a\u94f6\u884c\u9886\u57df\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u6392\u540d\u524d\u5341\u4f4d\u5e02\u573a\u8d44\u672c\u603b\u503c\uff08\u5171\u8ba110900\u4ebf\u7f8e\u5143\uff09\u768453%\u3002 \u4e9a\u6d32\u5730\u533a\u5bf9\u5168\u7403\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u603b\u989d\u7684\u8d21\u732e\u589e\u957f\u4e8631%\uff0c\u52302010\u5e74\u768417%\u3002\u6839\u636e\u53bb\u5e74\u7684\u6570\u636e\uff0c\u524d\u5341\u4f4d\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u4ecd\u7531\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u4e3b\u5bfc\uff0c\u540c\u65f6\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u4e0e\u5176\u5b83\u94f6\u884c\u54c1\u724c\u4e4b\u95f4\u7684\u5dee\u8ddd\u6b63\u5728\u6269\u5927\u3002\u4e09\u5bb6\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u7684\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u4e0e\u540d\u5217\u4e9a\u6d32\u5730\u533a\u94f6\u884c\u54c1\u724c\u6392\u540d\u524d\u5341\u4f4d\u7684\u65b0\u8fdb\u53c2\u9009\u4f01\u4e1a\u4e2d\u56fd\u519c\u4e1a\u94f6\u884c\u4e00\u8d77\u5360\u636e\u4e86\u4e9a\u6d32\u5730\u533a\u6392\u540d\u7684\u524d\u56db\u540d\uff0c\u6c47\u4e30\u94f6\u884c\u5728\u8fd9\u4e00\u5730\u533a\u6392\u540d\u4f4d\u5217\u7b2c\u4e94\u3002\u53e6\u5916\u4e00\u4e2a\u503c\u5f97\u4e00\u63d0\u7684\u54c1\u724c\u4e3a\u6e23\u6253\u94f6\u884c\uff0c\u6e23\u6253\u94f6\u884c\u8fd1\u5e74\u9010\u6e10\u5728\u4e9a\u6d32\u5730\u533a\u6392\u540d\u8131\u9896\u800c\u51fa\uff0c\u540c\u65f6\u5176\u5728\u8fd9\u4e00\u5730\u533a\u7684\u54c1\u724c\u4ef7\u503c\u4e5f\u53d6\u5f97\u4e8659%\u7684\u589e\u957f\u3002\u4ea4\u901a\u94f6\u884c\u4f7f\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u5728\u4e9a\u6d32\u5730\u533a\u7684\u4e3b\u5bfc\u5730\u4f4d\u66f4\u52a0\u5706\u6ee1\uff0c\u51ed\u501f18%\u7684\u589e\u5e45\u4e0e26\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u4ef7\u503c\u4f4d\u5c45\u7b2c10\u4f4d\u3002 \u201c\u5f88\u660e\u663e\uff0c\u5927\u578b\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u7684\u5b9e\u529b\u8d8a\u6765\u8d8a\u5f3a\uff0c\u800c\u8fd9\u4e9b\u54c1\u724c\u4e0e\u4e9a\u6d32\u5730\u533a\u5176\u5b83\u94f6\u884c\u54c1\u724c\u7684\u5dee\u8ddd\u4e5f\u5728\u7ee7\u7eed\u589e\u5927\uff0c\u201d Brand Finance\u9999\u6e2f\u5206\u90e8\u603b\u7ecf\u7406\u9c81\u4f2f\u7279\u00b7\u535a\u745f\u8868\u793a\u3002\u201c\u968f\u7740\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u9010\u6e10\u5c06\u91cd\u70b9\u653e\u5230\u63a8\u5e7f\u56fd\u9645\u6218\u7565\u4e0a\uff0c\u5bf9\u4e8e\u5efa\u7acb\u5e76\u4fdd\u6301\u5ba2\u6237\u4ef7\u503c\u6765\u8bf4\uff0c\u590d\u6742\u7684\u54c1\u724c\u7ba1\u7406\u4f1a\u53d8\u5f97\u66f4\u4e3a\u5173\u952e\u3002\u968f\u7740\u7f8e\u56fd\u5728\u8fd9\u4e00\u9886\u57df\u7684\u4e3b\u5bfc\u5730\u4f4d\u4e0d\u65ad\u4e0b\u964d\uff0c\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u7ee7\u7eed\u53d1\u5c55\u6210\u4e3a\u5168\u7403\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u7684\u524d\u666f\u5341\u5206\u4e50\u89c2\u3002\u201d \u8dfb\u8eabBrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u7684\u9999\u6e2f\u94f6\u884c\u54c1\u724c\u5305\u62ec\u4f4d\u4e8e\u7b2c94\u4f4d\u7684\u4e2d\u56fd\u94f6\u884c\u9999\u6e2f\u5206\u90e8\u3001\u6052\u751f\u94f6\u884c\uff08\u7b2c98\u4f4d\uff09\u3001\u4e1c\u4e9a\u94f6\u884c\uff08\u7b2c290\u4f4d\uff09\u3001\u56fd\u6d69\u96c6\u56e2\uff08\u7b2c346\u4f4d\uff09\u4e0e\u6c38\u4ea8\u94f6\u884c\uff08\u7b2c489\u4f4d\uff09\u3002 \u5982\u9700\u4e0b\u8f7d\u62a5\u544a\u5168\u6587\uff0c\u8bf7\u8bbf\u95eewww.brandfinance.com\u3002 \u7f16\u8f91\u6ce8\u91ca BrandFinance \u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u521d\u521b\u4e8e2006\u5e74\uff0c\u662f\u9996\u4e2a\u5206\u6790\u4e16\u754c\u94f6\u884c\u54c1\u724c100\u5f3a\u91d1\u878d\u4ef7\u503c\u5e76\u5411\u516c\u4f17\u63d0\u4f9b\u7684\u8bc4\u4f30\u7814\u7a76\u62a5\u544a\u3002\u8be5\u8bc4\u4f30\u62a5\u544a\u6bcf\u5e74\u53d1\u5e03\u4e00\u6b21\u5e76\u4e14\u7ed3\u5408\u5168\u7403\u6240\u6709\u4e0a\u5e02\u516c\u53f8\u7684\u6570\u636e\u3002\u62a5\u544a\u4e3a\u5176\u4e2d\u6bcf\u4e2a\u54c1\u724c\u90fd\u8d4b\u4e88\u4e86\u76f8\u5e94\u7684\u54c1\u724c\u8bc4\u7ea7\uff1a\u6839\u636e\u67d0\u4e00\u54c1\u724c\u7684\u7ade\u4e89\u8005\u96c6\u5408\u5bf9\u5176\u5b9e\u529b\u3001\u98ce\u9669\u4e0e\u672a\u6765\u6f5c\u529b\u4ee5\u53ca\u54c1\u724c\u4ef7\u503c\u8fdb\u884c\u57fa\u51c6\u7814\u7a76\uff1b\u5e76\u5bf9\u8be5\u54c1\u724c\u7684\u91d1\u878d\u5b9e\u529b\u8fdb\u884c\u7efc\u5408\u6d4b\u91cf\u3002 \u5173\u4e8eBrand Finance Brand Finance\u505a\u4e3a\u72ec\u7acb\u7684\u56fd\u9645\u5546\u4e1a\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u4e3a\u54c1\u724c\u77e5\u540d\u5ea6\u9ad8\u7684\u7ec4\u7ec7\u5c31\u5982\u4f55\u901a\u8fc7\u6709\u6548\u7ba1\u7406\u54c1\u724c\u4e0e\u65e0\u5f62\u8d44\u4ea7\u6765\u6700\u5927\u5316\u4ef7\u503c\u63d0\u4f9b\u54a8\u8be2\u3002\u4ece\u516c\u53f8\u4e0e1996\u5e74\u5efa\u7acb\u8d77\u81f3\u4eca\uff0cBrand Finance\u5df2\u7ecf\u8fdb\u884c\u4e86\u4ef7\u503c\u6570\u4e07\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u4f01\u4e1a\u3001\u54c1\u724c\u4ee5\u53ca\u65e0\u5f62\u8d44\u4ea7\u4f30\u4ef7\u3002 Brand Finance\u516c\u53f8\u7684\u5ba2\u6237\u5305\u62ec\u56fd\u9645\u54c1\u724c\u6240\u6709\u8005\u3001\u7a0e\u6536\u673a\u6784\u3001\u77e5\u8bc6\u4ea7\u6743\u5f8b\u5e08\u4ee5\u53ca\u6295\u8d44\u94f6\u884c\u3002\u516c\u53f8\u7684\u7814\u7a76\u6210\u679c\u7ecf\u5e38\u4f1a\u63a5\u53d7\u7b26\u5408\u56db\u5927\u5ba1\u8ba1\u5b9e\u8df5\u65b9\u6cd5\u7684\u540c\u884c\u8bc4\u5ba1\uff0c\u800c\u516c\u53f8\u7684\u62a5\u544a\u4e5f\u4e3a\u5404\u4e2a\u76d1\u7ba1\u673a\u6784\u6240\u63a5\u53d7\uff0c\u5176\u4e2d\u5305\u62ec\u82f1\u56fd\u6536\u8d2d\u59d4\u5458\u4f1a\u3002 Brand Finance\u7684\u603b\u90e8\u8bbe\u5728\u82f1\u56fd\uff0c\u5e76\u4e14\u5728\u963f\u59c6\u65af\u7279\u4e39\u3001\u96c5\u5178\u3001\u73ed\u52a0\u7f57\u5c14\u3001\u5df4\u585e\u7f57\u90a3\u3001\u5f00\u666e\u6566\u3001\u79d1\u4f26\u5761\u3001\u8fea\u62dc\u3001\u65e5\u5185\u74e6\u3001\u8d6b\u5c14\u8f9b\u57fa\u3001\u9999\u6e2f\u3001\u4f0a\u65af\u5766\u5e03\u5c14\u3001\u91cc\u65af\u672c\u3001\u9a6c\u5fb7\u91cc\u3001\u83ab\u65af\u79d1\u3001\u7ebd\u7ea6\u3001\u5df4\u9ece\u3001\u5723\u4fdd\u7f57\u3001\u6089\u5c3c\u3001\u65b0\u52a0\u5761\u3001\u591a\u4f26\u591a\u4e0e\u8428\u683c\u52d2\u5e03\u7b49\u57ce\u5e02\u8bbe\u6709\u5206\u652f\u7f51\u7edc\u3002 \u65b0\u95fb\u7a3f\u5168\u6587\u5230\u6b64\u7ed3\u675f \u5a92\u4f53\u4fe1\u606f\uff1a Alastair Monteith-Hodge Momentum 54\u6709\u9650\u516c\u53f8 \u7535\u8bdd\uff1a +852 2521 5454 \u7535\u5b50\u90ae\u4ef6\uff1a alastair@momentum54.com","og_url":"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125","og_site_name":"\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb","article_published_time":"2010-02-11T23:16:22+00:00","author":"\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125#article","isPartOf":{"@id":"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125"},"author":{"name":"\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb","@id":"https:\/\/www.chinacsr.com\/cn\/#\/schema\/person\/197fcae57ca0835c7197147a80cf7f29"},"headline":"BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4e09\u5bb6\u4e2d\u56fd\u94f6\u884c\u8dfb\u8eab\u5168\u7403\u94f6\u884c\u54c1\u724c20\u5f3a","datePublished":"2010-02-11T23:16:22+00:00","dateModified":"2010-02-11T23:16:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125"},"wordCount":31,"publisher":{"@id":"https:\/\/www.chinacsr.com\/cn\/#organization"},"articleSection":["\u65b0\u95fb\u7a3f"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125","url":"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125","name":"BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4e09\u5bb6\u4e2d\u56fd\u94f6\u884c\u8dfb\u8eab\u5168\u7403\u94f6\u884c\u54c1\u724c20\u5f3a [ChinaCSR.com] - \u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb","isPartOf":{"@id":"https:\/\/www.chinacsr.com\/cn\/#website"},"datePublished":"2010-02-11T23:16:22+00:00","dateModified":"2010-02-11T23:16:22+00:00","description":"\u4e2d\u56fd\u9999\u6e2f (2010\u5e7402\u670812\u65e5) \/\u65b0\u95fb\u7a3f &#8211; Xinwengao.com\/ &#8212; \u6839\u636e\u4e16\u754c\u9876\u7ea7\u94f6\u884c\u54c1\u724c\u5e74\u5ea6\u56de\u987e\u62a5\u544a &#8211; BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u7b2c\u56db\u7248\uff0c\u94f6\u884c\u4e1a\u5df2\u7ecf\u5c55\u73b0\u51fa\u660e\u663e\u7684\u590d\u82cf\u8ff9\u8c61\uff0c\u5168\u7403\u524d500\u5bb6\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u4f01\u4e1a\u5e02\u573a\u8d44\u672c\u603b\u503c\u589e\u957f62%\u3001\u54c1\u724c\u4ef7\u503c\u7d2f\u8ba1\u4e0a\u534749%\u3002 \u5e74\u5ea6\u56de\u987e\u62a5\u544a\u57fa\u4e8e2009\u5e7412\u670831\u65e5\u524d\u5bf9\u5404\u94f6\u884c\u4f01\u4e1a\u54c1\u724c\u5b9e\u529b\u4e0e\u54c1\u724c\u4ef7\u503c\u7684\u8861\u91cf\u8be6\u7ec6\u5730\u8bf4\u660e\u4e86\u94f6\u884c\u4e1a\u5728\u6240\u6709\u9886\u57df\u7684\u590d\u82cf\u8d8b\u52bf\u3002 \u6c47\u4e30\u94f6\u884c\u4eca\u5e74\u8fde\u7eed\u4e09\u5e74\u8749\u8054\u4e16\u754c\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f12%\uff0c\u603b\u4ef7\u503c\u8fbe285\u4ebf\u7f8e\u5143\u3002\u5168\u7403\u7b2c\u4e8c\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u7f8e\u6d32\u94f6\u884c\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f24%\uff0c\u603b\u4ef7\u503c\u8fbe261\u4ebf\u7f8e\u5143\u3002\u5728\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u4e2d\uff0c\u5de5\u5546\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4520%\uff1b\u603b\u4ef7\u503c\u8fbe121\u4ebf\u7f8e\u5143\uff09\u3001\u4e2d\u56fd\u5efa\u8bbe\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4534%\uff1b \u603b\u4ef7\u503c\u8fbe121\u4ebf\u7f8e\u5143\uff09\u4ee5\u53ca\u4e2d\u56fd\u94f6\u884c\uff08\u54c1\u724c\u4ef7\u503c\u589e\u5e4536%\uff1b \u603b\u4ef7\u503c\u8fbe96\u4ebf\u7f8e\u5143\uff09\u5728\u7efc\u5408\u6392\u540d\u4e2d\u5206\u5217\u5168\u7403\u7b2c12\u4f4d\u3001\u7b2c13\u4f4d\u4e0e\u7b2c19\u4f4d\uff1b\u540c\u65f6\u5728\u56fd\u5bb6\u94f6\u56e220\u5f3a\u6392\u540d\u4e2d\u4f4d\u5217\u7b2c\u4e8c\uff0c\u7d27\u968f\u7f8e\u56fd\u4e4b\u540e\uff0c\u4f46\u6392\u540d\u9ad8\u4e8e\u82f1\u56fd\u4e0e\u897f\u73ed\u7259\u3002 \u7f8e\u56fd\u5728\u5168\u7403\u94f6\u884c\u4e1a\u4e2d\u7684\u4e3b\u5bfc\u5730\u4f4d\u6709\u6240\u4e0b\u6ed1\uff0c\u5168\u7403500\u5f3a\u4e2d\u7684\u7f8e\u56fd\u94f6\u884c\u4f01\u4e1a\u4ece2008\u5e74\u768495\u5bb6\u51cf\u5c11\u81f32009\u5e74\u768485\u5bb6\u3002\u867d\u71362009\u5e74\u7f8e\u56fd\u5404\u94f6\u884c\u54c1\u724c\u6709\u6240\u590d\u82cf\uff0c\u4f46\u662f\u6574\u4f53\u54c1\u724c\u4ef7\u503c\u589e\u5e45\u4ec5\u4e3a29%\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5e74\u5ea6\u56de\u987e\u62a5\u544a\u4e2d\u768418\u5bb6\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u53d6\u5f97\u4e8658%\u7684\u54c1\u724c\u4ef7\u503c\u589e\u957f\u3002 \u201c\u672c\u5e74\u5ea6BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4f53\u73b0\u51fa\u5168\u7403\u94f6\u884c\u54c1\u724c\u660e\u663e\u6709\u6240\u6062\u590d\uff0c\u201d Brand Finance\u516c\u53f8\u9996\u5e2d\u6267\u884c\u5b98\u5927\u536b\u00b7\u6d77\u683c\u89e3\u91ca\u8bf4\u3002\u201c\u4e0e2008\u5e74\u94f6\u884c\u4e1a\u5371\u673a\u53d1\u751f\u4e4b\u524d\u7684\u6c34\u5e73\u76f8\u6bd4,\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u7684\u603b\u4ef7\u503c\u4e0a\u5347\u4e864%\u30022010\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u7684\u603b\u4ef7\u503c\u8fbe\u5230\u4e867160\u4ebf\u7f8e\u5143\uff0c\u57282009\u5e74\u5b9e\u73b0\u4e8649%\u7684\u589e\u957f\u3002\u540c\u65f6\u4e3b\u5bfc\u529b\u91cf\u7684\u5206\u5e03\u4e5f\u53d1\u751f\u4e86\u91cd\u5927\u53d8\u5316\uff0c\u9010\u6e10\u7531\u7f8e\u56fd\u8f6c\u79fb\u81f3\u65b0\u5174\u5e02\u573a\u94f6\u884c\u3002\u201d BrandFinance\u00ae\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u56de\u987e\u62a5\u544a\u6b64\u5916\u8fd8\u6309\u4e1a\u52a1\u9886\u57df\u4e0e\u5730\u7406\u533a\u57df\u5bf9\u5404\u94f6\u884c\u54c1\u724c\u8fdb\u884c\u4e86\u8ddf\u8e2a\uff0c\u5176\u4e2d\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u7ee7\u7eed\u4e3b\u5bfc\u7740\u5168\u7403\u5546\u4e1a\u94f6\u884c\u9886\u57df\u4ee5\u53ca\u6574\u4e2a\u4e9a\u6d32\u5730\u533a\u7684\u53d1\u5c55\u3002 \u5728\u5168\u7403\u5546\u4e1a\u94f6\u884c\u9886\u57df\uff0c\u4e2d\u56fd\u5efa\u8bbe\u94f6\u884c\u8fde\u7eed\u4e24\u5e74\u4fdd\u6301\u4e86\u6392\u540d\u7b2c\u4e8c\u7684\u4f4d\u7f6e\uff0c\u540c\u65f6\u5728\u8fd9\u4e00\u9886\u57df\u7684\u54c1\u724c\u4ef7\u503c\u589e\u5e45\u5b9e\u73b035%\uff0c\u603b\u54c1\u724c\u4ef7\u503c\u8fbe57\u4ebf\u7f8e\u5143\u3002\u5de5\u5546\u94f6\u884c\u4f4d\u5217\u7b2c\u56db\uff0c\u589e\u5e45\u4e3a21%\uff0c\u603b\u54c1\u724c\u4ef7\u503c\u8fbe53\u4ebf\u7f8e\u5143\uff0c\u6392\u540d\u9ad8\u4e8e\u4f4d\u4e8e\u7b2c\u516d\u4f4d\u3001\u589e\u5e4543%\u3001\u54c1\u724c\u4ef7\u503c43\u4ebf\u7f8e\u5143\u7684\u4e2d\u56fd\u94f6\u884c\u3002\u7efc\u5408\u770b\u6765\uff0c\u8fd9\u4e09\u4e2a\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u603b\u989d\u4e3a5830\u4ebf\u7f8e\u5143\uff0c\u5360\u5546\u4e1a\u94f6\u884c\u9886\u57df\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u6392\u540d\u524d\u5341\u4f4d\u5e02\u573a\u8d44\u672c\u603b\u503c\uff08\u5171\u8ba110900\u4ebf\u7f8e\u5143\uff09\u768453%\u3002 \u4e9a\u6d32\u5730\u533a\u5bf9\u5168\u7403\u94f6\u884c\u54c1\u724c\u4ef7\u503c\u603b\u989d\u7684\u8d21\u732e\u589e\u957f\u4e8631%\uff0c\u52302010\u5e74\u768417%\u3002\u6839\u636e\u53bb\u5e74\u7684\u6570\u636e\uff0c\u524d\u5341\u4f4d\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u4ecd\u7531\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u4e3b\u5bfc\uff0c\u540c\u65f6\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u4e0e\u5176\u5b83\u94f6\u884c\u54c1\u724c\u4e4b\u95f4\u7684\u5dee\u8ddd\u6b63\u5728\u6269\u5927\u3002\u4e09\u5bb6\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u7684\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u4e0e\u540d\u5217\u4e9a\u6d32\u5730\u533a\u94f6\u884c\u54c1\u724c\u6392\u540d\u524d\u5341\u4f4d\u7684\u65b0\u8fdb\u53c2\u9009\u4f01\u4e1a\u4e2d\u56fd\u519c\u4e1a\u94f6\u884c\u4e00\u8d77\u5360\u636e\u4e86\u4e9a\u6d32\u5730\u533a\u6392\u540d\u7684\u524d\u56db\u540d\uff0c\u6c47\u4e30\u94f6\u884c\u5728\u8fd9\u4e00\u5730\u533a\u6392\u540d\u4f4d\u5217\u7b2c\u4e94\u3002\u53e6\u5916\u4e00\u4e2a\u503c\u5f97\u4e00\u63d0\u7684\u54c1\u724c\u4e3a\u6e23\u6253\u94f6\u884c\uff0c\u6e23\u6253\u94f6\u884c\u8fd1\u5e74\u9010\u6e10\u5728\u4e9a\u6d32\u5730\u533a\u6392\u540d\u8131\u9896\u800c\u51fa\uff0c\u540c\u65f6\u5176\u5728\u8fd9\u4e00\u5730\u533a\u7684\u54c1\u724c\u4ef7\u503c\u4e5f\u53d6\u5f97\u4e8659%\u7684\u589e\u957f\u3002\u4ea4\u901a\u94f6\u884c\u4f7f\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u5728\u4e9a\u6d32\u5730\u533a\u7684\u4e3b\u5bfc\u5730\u4f4d\u66f4\u52a0\u5706\u6ee1\uff0c\u51ed\u501f18%\u7684\u589e\u5e45\u4e0e26\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u4ef7\u503c\u4f4d\u5c45\u7b2c10\u4f4d\u3002 \u201c\u5f88\u660e\u663e\uff0c\u5927\u578b\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u7684\u5b9e\u529b\u8d8a\u6765\u8d8a\u5f3a\uff0c\u800c\u8fd9\u4e9b\u54c1\u724c\u4e0e\u4e9a\u6d32\u5730\u533a\u5176\u5b83\u94f6\u884c\u54c1\u724c\u7684\u5dee\u8ddd\u4e5f\u5728\u7ee7\u7eed\u589e\u5927\uff0c\u201d Brand Finance\u9999\u6e2f\u5206\u90e8\u603b\u7ecf\u7406\u9c81\u4f2f\u7279\u00b7\u535a\u745f\u8868\u793a\u3002\u201c\u968f\u7740\u4e2d\u56fd\u94f6\u884c\u4f01\u4e1a\u9010\u6e10\u5c06\u91cd\u70b9\u653e\u5230\u63a8\u5e7f\u56fd\u9645\u6218\u7565\u4e0a\uff0c\u5bf9\u4e8e\u5efa\u7acb\u5e76\u4fdd\u6301\u5ba2\u6237\u4ef7\u503c\u6765\u8bf4\uff0c\u590d\u6742\u7684\u54c1\u724c\u7ba1\u7406\u4f1a\u53d8\u5f97\u66f4\u4e3a\u5173\u952e\u3002\u968f\u7740\u7f8e\u56fd\u5728\u8fd9\u4e00\u9886\u57df\u7684\u4e3b\u5bfc\u5730\u4f4d\u4e0d\u65ad\u4e0b\u964d\uff0c\u4e2d\u56fd\u94f6\u884c\u54c1\u724c\u7ee7\u7eed\u53d1\u5c55\u6210\u4e3a\u5168\u7403\u6700\u6709\u4ef7\u503c\u7684\u94f6\u884c\u54c1\u724c\u7684\u524d\u666f\u5341\u5206\u4e50\u89c2\u3002\u201d \u8dfb\u8eabBrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u7684\u9999\u6e2f\u94f6\u884c\u54c1\u724c\u5305\u62ec\u4f4d\u4e8e\u7b2c94\u4f4d\u7684\u4e2d\u56fd\u94f6\u884c\u9999\u6e2f\u5206\u90e8\u3001\u6052\u751f\u94f6\u884c\uff08\u7b2c98\u4f4d\uff09\u3001\u4e1c\u4e9a\u94f6\u884c\uff08\u7b2c290\u4f4d\uff09\u3001\u56fd\u6d69\u96c6\u56e2\uff08\u7b2c346\u4f4d\uff09\u4e0e\u6c38\u4ea8\u94f6\u884c\uff08\u7b2c489\u4f4d\uff09\u3002 \u5982\u9700\u4e0b\u8f7d\u62a5\u544a\u5168\u6587\uff0c\u8bf7\u8bbf\u95eewww.brandfinance.com\u3002 \u7f16\u8f91\u6ce8\u91ca BrandFinance \u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u521d\u521b\u4e8e2006\u5e74\uff0c\u662f\u9996\u4e2a\u5206\u6790\u4e16\u754c\u94f6\u884c\u54c1\u724c100\u5f3a\u91d1\u878d\u4ef7\u503c\u5e76\u5411\u516c\u4f17\u63d0\u4f9b\u7684\u8bc4\u4f30\u7814\u7a76\u62a5\u544a\u3002\u8be5\u8bc4\u4f30\u62a5\u544a\u6bcf\u5e74\u53d1\u5e03\u4e00\u6b21\u5e76\u4e14\u7ed3\u5408\u5168\u7403\u6240\u6709\u4e0a\u5e02\u516c\u53f8\u7684\u6570\u636e\u3002\u62a5\u544a\u4e3a\u5176\u4e2d\u6bcf\u4e2a\u54c1\u724c\u90fd\u8d4b\u4e88\u4e86\u76f8\u5e94\u7684\u54c1\u724c\u8bc4\u7ea7\uff1a\u6839\u636e\u67d0\u4e00\u54c1\u724c\u7684\u7ade\u4e89\u8005\u96c6\u5408\u5bf9\u5176\u5b9e\u529b\u3001\u98ce\u9669\u4e0e\u672a\u6765\u6f5c\u529b\u4ee5\u53ca\u54c1\u724c\u4ef7\u503c\u8fdb\u884c\u57fa\u51c6\u7814\u7a76\uff1b\u5e76\u5bf9\u8be5\u54c1\u724c\u7684\u91d1\u878d\u5b9e\u529b\u8fdb\u884c\u7efc\u5408\u6d4b\u91cf\u3002 \u5173\u4e8eBrand Finance Brand Finance\u505a\u4e3a\u72ec\u7acb\u7684\u56fd\u9645\u5546\u4e1a\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u4e3a\u54c1\u724c\u77e5\u540d\u5ea6\u9ad8\u7684\u7ec4\u7ec7\u5c31\u5982\u4f55\u901a\u8fc7\u6709\u6548\u7ba1\u7406\u54c1\u724c\u4e0e\u65e0\u5f62\u8d44\u4ea7\u6765\u6700\u5927\u5316\u4ef7\u503c\u63d0\u4f9b\u54a8\u8be2\u3002\u4ece\u516c\u53f8\u4e0e1996\u5e74\u5efa\u7acb\u8d77\u81f3\u4eca\uff0cBrand Finance\u5df2\u7ecf\u8fdb\u884c\u4e86\u4ef7\u503c\u6570\u4e07\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u4f01\u4e1a\u3001\u54c1\u724c\u4ee5\u53ca\u65e0\u5f62\u8d44\u4ea7\u4f30\u4ef7\u3002 Brand Finance\u516c\u53f8\u7684\u5ba2\u6237\u5305\u62ec\u56fd\u9645\u54c1\u724c\u6240\u6709\u8005\u3001\u7a0e\u6536\u673a\u6784\u3001\u77e5\u8bc6\u4ea7\u6743\u5f8b\u5e08\u4ee5\u53ca\u6295\u8d44\u94f6\u884c\u3002\u516c\u53f8\u7684\u7814\u7a76\u6210\u679c\u7ecf\u5e38\u4f1a\u63a5\u53d7\u7b26\u5408\u56db\u5927\u5ba1\u8ba1\u5b9e\u8df5\u65b9\u6cd5\u7684\u540c\u884c\u8bc4\u5ba1\uff0c\u800c\u516c\u53f8\u7684\u62a5\u544a\u4e5f\u4e3a\u5404\u4e2a\u76d1\u7ba1\u673a\u6784\u6240\u63a5\u53d7\uff0c\u5176\u4e2d\u5305\u62ec\u82f1\u56fd\u6536\u8d2d\u59d4\u5458\u4f1a\u3002 Brand Finance\u7684\u603b\u90e8\u8bbe\u5728\u82f1\u56fd\uff0c\u5e76\u4e14\u5728\u963f\u59c6\u65af\u7279\u4e39\u3001\u96c5\u5178\u3001\u73ed\u52a0\u7f57\u5c14\u3001\u5df4\u585e\u7f57\u90a3\u3001\u5f00\u666e\u6566\u3001\u79d1\u4f26\u5761\u3001\u8fea\u62dc\u3001\u65e5\u5185\u74e6\u3001\u8d6b\u5c14\u8f9b\u57fa\u3001\u9999\u6e2f\u3001\u4f0a\u65af\u5766\u5e03\u5c14\u3001\u91cc\u65af\u672c\u3001\u9a6c\u5fb7\u91cc\u3001\u83ab\u65af\u79d1\u3001\u7ebd\u7ea6\u3001\u5df4\u9ece\u3001\u5723\u4fdd\u7f57\u3001\u6089\u5c3c\u3001\u65b0\u52a0\u5761\u3001\u591a\u4f26\u591a\u4e0e\u8428\u683c\u52d2\u5e03\u7b49\u57ce\u5e02\u8bbe\u6709\u5206\u652f\u7f51\u7edc\u3002 \u65b0\u95fb\u7a3f\u5168\u6587\u5230\u6b64\u7ed3\u675f \u5a92\u4f53\u4fe1\u606f\uff1a Alastair Monteith-Hodge Momentum 54\u6709\u9650\u516c\u53f8 \u7535\u8bdd\uff1a +852 2521 5454 \u7535\u5b50\u90ae\u4ef6\uff1a alastair@momentum54.com","breadcrumb":{"@id":"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.chinacsr.com\/cn\/2010\/02\/12\/6125#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.chinacsr.com\/cn"},{"@type":"ListItem","position":2,"name":"BrandFinance\u4e16\u754c\u94f6\u884c\u54c1\u724c500\u5f3a\u6392\u540d\u4e09\u5bb6\u4e2d\u56fd\u94f6\u884c\u8dfb\u8eab\u5168\u7403\u94f6\u884c\u54c1\u724c20\u5f3a"}]},{"@type":"WebSite","@id":"https:\/\/www.chinacsr.com\/cn\/#website","url":"https:\/\/www.chinacsr.com\/cn\/","name":"\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb","description":"ChinaCSR.com","publisher":{"@id":"https:\/\/www.chinacsr.com\/cn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.chinacsr.com\/cn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.chinacsr.com\/cn\/#organization","name":"\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb","url":"https:\/\/www.chinacsr.com\/cn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.chinacsr.com\/cn\/#\/schema\/logo\/image\/","url":"https:\/\/www.chinacsr.com\/cn\/wp-content\/uploads\/chinacsr-logo-large.jpg","contentUrl":"https:\/\/www.chinacsr.com\/cn\/wp-content\/uploads\/chinacsr-logo-large.jpg","width":800,"height":620,"caption":"\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb"},"image":{"@id":"https:\/\/www.chinacsr.com\/cn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.chinacsr.com\/cn\/#\/schema\/person\/197fcae57ca0835c7197147a80cf7f29","name":"\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb","url":"https:\/\/www.chinacsr.com\/cn\/zuojia\/9785541c202501213081cae987a4273247eb1c4b"}]}},"_links":{"self":[{"href":"https:\/\/www.chinacsr.com\/cn\/wp-json\/wp\/v2\/posts\/6125"}],"collection":[{"href":"https:\/\/www.chinacsr.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chinacsr.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chinacsr.com\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chinacsr.com\/cn\/wp-json\/wp\/v2\/comments?post=6125"}],"version-history":[{"count":0,"href":"https:\/\/www.chinacsr.com\/cn\/wp-json\/wp\/v2\/posts\/6125\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chinacsr.com\/cn\/wp-json\/wp\/v2\/media?parent=6125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chinacsr.com\/cn\/wp-json\/wp\/v2\/categories?post=6125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chinacsr.com\/cn\/wp-json\/wp\/v2\/tags?post=6125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}