Skip to content
ChinaCSR.com logo

Corporate Social Responsibility & Sustainability in China

Corporate Social Responsibility in China

Chinese E-commerce Company Goes After Counterfeit Goods

December 11, 2011
-
Consumer, Law & Order

Coach, a leading American designer and maker of luxury lifestyle handbags and accessories, has signed a memorandum of understanding with Taobao.com, the Chinese Internet shopping subsidiary of Alibaba Group, to prevent the sale of fake Coach products on this Chinese website.

This is reportedly the first time for Coach to cooperate in this manner with a Chinese e-commerce platform to solve problems brought by counterfeit goods and unauthorized sales channels on the Internet.

Under the MOU, the two parties agree on the implementation of strict measures to inspect and delete information of fake Coach products and to prevent the reappearance of such situations. In addition, they will continue to popularize anti-counterfeit knowledge to Internet users while implementing close cooperation with the related law enforcement departments in China.

Founded in 1941, Coach has emerged as America's preeminent designer, producer, and marketer of fine accessories and gifts for women and men including handbags, business cases, luggage and travel accessories, wallets, outerwear, eyewear, gloves, scarves, fragrance and fine jewelry. With its multi-channel distribution strategy, the company had developed nearly 500 Coach stores in the United States and Canada by July 2011. By the end of its first fiscal quarter in 2012, the number of its stores in Hong Kong, Macau, and mainland China reached 71.

Tags: alibaba, B2B, B2C, Canada, Coach, counterfeit, e-commerce, fake product, hong kong, intellectual property right, Internet shopping, IPR, jewelry, luggage, luxury goods, luxury retail, Macau, MOU, online shopping, retail, Taobao, trademark, United States

Readers also read this:

Chinese Youth Prepare For Sustainability Conference In Singapore

September 2, 2023

Wanhua Chemical Reveals China Sustainability Goals In Latest ESG Report

August 10, 2023

Asia's DBS Bank Named Best for Corporate Social Responsibility

July 24, 2023

ZTE's New Sustainability Report Shows Continued Progress To Meet Goals

June 26, 2023

H3C Announces UN Global Compact Participation

June 6, 2023

Guangzhou-based Pharmaceutical Firm Promotes Healthy Living With CSR Activity

May 25, 2023
  • About Us
  • Contact Us
  • Corrections and Disclosure Policy
  • Privacy Policy
  • Terms & Conditions
  • 中文
Menu
  • About Us
  • Contact Us
  • Corrections and Disclosure Policy
  • Privacy Policy
  • Terms & Conditions
  • 中文

Copyright 2023 © ChinaCSR.com. All Rights Reserved. A service of Asia Media Network. If you would like to syndicate these articles and posts, please utilize the RSS feed for this online publication, which provides a brief summary of each post with a link back to the original article. Posting of any other part of the articles or posts on this website for commercial purposes created by ChinaCSR.com, in whole or in part, is expressly prohibited without express written permission from ChinaCSR.com. Individual news stories curated from other sources are copyright their respective sources.

Asia Media Network