Apple Apologizes To Chinese Consumers

April 2, 2013 | Print | Email Email | Comments | Category: Consumer




Apple's Chinese website now has a written apology from the company's CEO Tim Cook.

On March 15, World Consumer Rights Day, Chinese television ran stories about Apple's poor warranty policies in China and how they fell short of similar Apple policies in other countries. To make matters worse, Chinese celebrities were apparently asked to post disparaging comments about Apple on social networking microblog site Weibo.com.

In Cook's letter, he assured consumers the company would improve its repair policy for the iPhone 4 and iPhone 4S.

Apple has historically had a difficult time in China. It had barely a presence here until the iPhone was launched, and the company's previous CEO Steve Jobs never made a trip to the nation. In recent years, Apple's manufacturing in China has come under scrutiny as partner Foxconn has witnessed employee suicides and poor internal controls, and Apple's own retail outlets in China have been the scenes of fights and cordoned police barriers.


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3 Responses to “Apple Apologizes To Chinese Consumers”

  1. By cheongsamApril 2nd, 2013 at 10:57 am

    I think Apple should provide Chinese consumers more rights and consumer protection, China has always been Apple's a big market, they should be in charge of the Chinese consumer.At the same time, we consumers have a lot of support Chinese specialty products.Such as the cheongsam.

  2. By SendioApril 2nd, 2013 at 12:36 pm

    Tim Cook needs to get a pair of balls because there was no reason for him to apologize and kow tow to the Chinese government and its state run media for really doing not much. If this is what Cook does when things are not that bad what will he do when there really are bad problems in China? This is a failure of public relations and Tim Cook should get out of China since he does not understand how to operate here.

  3. By marktreoApril 22nd, 2013 at 9:59 pm

    Apple is failure in China since Samsung is beating them

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