WWF Gains Chinese Partner As ANTA Group Makes Commitment

September 8, 2020 | Print | Email Email | Comments | Category: Business & Society

Anta Group and WWF

ANTA Group and the World Wide Fund for Nature held a signing ceremony at the Group's operational headquarter in Xiamen, announcing that ANTA Group became WWF's first international partner in China's sportswear and textile industry.

With the supports and resources provided by WWF's global network and in fulfillment of goals on sustainable development and biodiversity conservation established by the United Nations, ANTA Group will start from its daily practices of environmental, social and corporate governance and collaborate with its upstream and downstream partners to promote the transformation and development of textile industry in water stewardship and packaging, reduce pressure on natural resources and the environment in the manufacturing process, advocate the principle of "reduce, reuse and recycle", develop and apply degradable raw materials, jointly design sports products in accordance with sustainable development, and engage hundreds of millions of consumers with the global course of biodiversity conservation.

This partnership, subsequent to the collaboration in March 2020 on promoting "Earth Hour", one of the world's largest public movements for the environment, represents a significant move for ANTA Group to strengthen and expand its bond with WWF.

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