Trip.com Group announced its long-term goal to build green tourism, covering three key areas, including working with partners to launch over 10,000 low-carbon travel products; promoting sustainable travel concepts and engaging 100 million travellers in low-carbon practices; and aiming to further reduce carbon emissions across its own operations.
Trip.com Group aims to launch over 10,000 eco-friendly travel products, with several initiatives already underway in the Group's long-term plan. Trip.com and Skyscanner, sub-brands of Trip.com Group, have partnered with CHOOOSE, a company dedicated to offsetting the CO2 emissions for flights by supporting impactful climate solutions worldwide and enabling customers to seamlessly address their CO2 emissions as part of the customer experience. Users from over 35 different Trip.com sites are now able to purchase this carbon offsetting option across almost all flight inventory.
In mainland China, Trip.com Group's sub-brand Ctrip, has been working with suppliers to offer a wide variety of eco-friendly travel products, such as zero waste camping and eco hiking. Trip.Biz, a corporate travel brand of the Group, has recently conducted a campaign to promote "Green Hotels" and "Green Flights" in mainland China. The corporate travel brand was also awarded a Silver rating by EcoVadis, an internationally recognised corporate social responsibility (CSR) rating platform in 2022. In its car rental business, Ctrip advocates travel with alternative fuel vehicles and through this promotion has seen related orders grow at an annual rate of approximately 140%. According to the current order assessment, compared with traditional vehicles, renting alternative fuel vehicles will reduce carbon emissions by about 10,000 tons in 2022.
As part of the Group's long-term commitment to improving sustainability awareness, consumer brand Trip.com surveyed its customers to learn more about user sentiment towards sustainable travel and how the pandemic has impacted consumer opinion. Crucially, the survey revealed that travelling sustainably is essential to most respondents.
In promoting sustainable tourism, China-based Ctrip is using its self-produced variety show to advertise eco-friendly travel. The green travel variety show is a collaboration between Ctrip and National Geographic featuring environmental experts and travel professionals who accompany special guests to explore sustainable lifestyles whilst discovering the beauty of China's cities and countryside. It is China's first travel variety show focusing on ecological awareness.
