Svein Tore Holsether, CEO of Norway-based Yara International, recently concluded a visit to China aimed at reinforcing this commitment and fostering further collaboration in the sustainability and green transformation of the food value chain with Chinese partners.
China, a major fertilizer consumer and a global leader in renewable energy and green technologies, plays a crucial role in achieving a nature-positive food future, as emphasized by Mr. Holsether during his visit. Yara's bond with China spans over a century, marked by more than 120 years of presence and 52 years of active operations. This legacy is underscored by our network of 3 offices, 1 digital hub, and 1 production site in China.
To realize this vision, Yara integrates its expertise in low-carbon fertilizer technology and products, digital solutions, and knowledge of crop nutrition and soil health into China's agricultural decarbonization and green transformation efforts. In line with this commitment, we opened our first fertilizer plant in Anhui, established the China Digital Hub in Shanghai, and prioritized China as the first batch of markets for launching YaraAmplix Bio-stimulant products. Further initiatives are underway.
In this journey, private and public cooperation is crucial. Mr. Holsether met senior officials from Ministry of Agriculture and Rural Affairs and the China Council for the Promotion of International Trade to see how Yara contributes and supports China agriculture green and low-carbon transition.
Mr. Holsether witnessed the signing ceremony of Memorandum of Understanding with GDTH to enhance cooperation in digital agriculture and sustainability. He dived the discussions with other value chain partners including Syngenta China and HDL to jointly promote agrifood green transformation in China.
Additionally, he visited an Agro-Services Paddy Farm, exchanging insights with farmers about the benefits of professional agricultural services and technology implementation in increasing their crop yield, quality, and income. Yara is looking forward to contributing to this emerging agriculture model in China.
