Starbucks has pledged US$1.5 million to train schoolteachers in China.
The program will train 3000 schoolteachers from China‘s poor west and to provide books and computers for their schools.
On September 20, 2005, Starbucks Coffee Company announced the establishment of the Starbucks China Education Project, a US$5 million commitment to support educational programs in China.
To oversee and advise on the development and structure of the Starbucks China Education Project, a steering committee was formed with members comprised of Starbucks executives, Chinese government officials, the Soong Qing Ling Foundation and local community organizations.
With this financial commitment, Starbucks plans to develop a strategic corporate social responsibility platform to strengthen its philanthropic and social commitments in China.
