{"id":6723,"date":"2009-12-07T03:29:51","date_gmt":"2009-12-06T19:29:51","guid":{"rendered":"http:\/\/www.chinacsr.com\/en\/?p=6723"},"modified":"2009-12-06T08:58:08","modified_gmt":"2009-12-06T00:58:08","slug":"the-christmas-card-quandary-for-a-charity-in-china","status":"publish","type":"post","link":"https:\/\/www.chinacsr.com\/en\/2009\/12\/07\/6723-the-christmas-card-quandary-for-a-charity-in-china\/","title":{"rendered":"The Christmas Card Quandary For A Charity In China"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.chinacsr.com\/en\/wp-content\/uploads\/zhanghuijun-headshot-50x75.gif\" alt=\"Kay Zhang\" title=\"Kay Zhang\" width=\"50\" height=\"75\" class=\"alignright size-full wp-image-6025\" \/><em>By Kay Zhang<\/em><br \/>\nI have to say that the Christmas cards project within Care for Children is quite interesting, because it is easy to divide our people into two groups &#8212; those who don't want it will keep on resisting, and those who like it keep insisting on running the project no matter how hard is it.<!--more--><\/p>\n<p>I had been in charge of this program for two years, and now we are doing it again for a third year in China. Personally, I think that it is an out-of-date project and it is hard to make it yield much benefit to the organization &#8212; at least if we think of it in terms of cost effectiveness.<\/p>\n<p>However, I have to admit that Christmas is still a big day for many people and, for many people, sending Christmas cards is still the main method of sending greetings.<\/p>\n<p>On the other hand the younger generation prefers to send e-cards because of the popularity of using the Internet, and because the idea of being environmentally friendly is rooted in their hearts more than those of the older generation.<\/p>\n<p>These two contrasting opinions have developed into two camps regarding our Christmas cards promotion. Some marketing managers I know have even suggested to me, in a friendly way, that we drop this project. They said that most people would not spend CNY5 to buy such a small card, even though part of price is a donation. The fact is each year we get about 2,000 orders for cards and this is just about break-even after all the printing, administration, and logistic costs with, perhaps, a small donation to our funds of CNY1,000 to CNY2,000.<\/p>\n<p>This debate is held in our office in October every year and, normally, our group gives way because the boss holds the opposite opinion. However I think that next year there might be a change. After three years of little return even the supporters of the project will come to believe that it is a time for change. On the other if we think of the project in an organizational networking way, this is not a bad way to help to know some new friends. So, speaking for myself, I am not absolutely against this project. It's an interesting feeling!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Kay Zhang I have to say that the Christmas cards project within Care for Children is quite interesting, because it is easy to divide our people into two groups &#8212; those who don't want it will keep on resisting, and those who like it keep insisting on running the project no matter how hard [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5413],"tags":[275,5862,113,5863,644,5864],"class_list":["post-6723","post","type-post","status-publish","format-standard","hentry","category-china-ngo-viewpoints","tag-care-for-children","tag-chrismas-card","tag-donation","tag-fund-raising","tag-marketing","tag-networking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Christmas Card Quandary For A Charity In China - 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