The Global Business Coalition on HIV/AIDS honored the National Basketball Association last night in London for its ongoing commitment to fighting the spread of AIDS in communities around the globe.
The NBA is being presented with the GBC Community Award for its Global Advocacy for HIV/AIDS, including the league's innovative implementation of the "Basketball without Borders" program.
The program targets communities hardest hit by the AIDS epidemic in countries like China.
It also sponsors camps where promising basketball players under age 19 receive training in leadership, life skills, healthy and safe living, and HIV/AIDS awareness and prevention.
"We are greatly honored to have the efforts of our players, team personnel and league staff recognized by GBC, whose work in the business community in raising awareness of HIV/AIDS is so extraordinary," said NBA Commissioner David Stern. "Sports has an enormous opportunity to deliver important messages on a global basis, especially to youngsters, and we pledge to keep using the worldwide appeal of our sport to continue our HIV/AIDS education programs."
