Toyota Volunteers Plant Trees In China

July 11, 2006 | Print | Email Email | Category: News
Share this article:
  • LinkedIn
  • del.icio.us
  • Technorati
  • StumbleUpon
  • Digg
  • SphereIt
  • MySpace
  • Live
  • Google
  • Facebook
  • NewsVine
  • YahooMyWeb
  • IndianPad
  • Slashdot
  • Yahoo! Buzz

Toyota Motor Corporation organized a team of about 100 people, including volunteers from both Toyota affiliates in China and from TMC in Japan, to take part this past weekend in a tree-planting effort in China aimed at combating desertification.

The event, which took place in the Fengning Man Autonomous County of China's Hebei Province (about 180 kilometers north of Beijing), was part of the Sino-Japanese Joint "21st Century Greater Beijing Reforestation Model" Initiative established in April 2001 by the Chinese Academy of Sciences' China-Japan Scientific Technology & Economic Exchange Association, the Hebei Province Forestry Bureau, the Tokyo-based NPO Green Earth Center and TMC to combat desertification in China.

TMC Executive Vice President Mitsuo Kinoshita, who was among the 20 volunteers from TMC, said in a kickoff speech that the undertaking would contribute to improving China's environment, as well as serve as a means of interaction between TMC employees in Japan and China.

"It is my hope that the bonds of friendship between Chinese and Japanese employees will deepen, their volunteer spirit will be enriched and that each sapling planted in China's soil will take root and help to improve the environment," Kinoshita said.

Since its inception, the 21st Century Greater Beijing Reforestation Model has supported both the livelihood of local citizens and environmental protection through environmental restoration monitoring, medical plant and fruit tree cultivation, pasture management and other activities.

Although volunteers from the NPO Green Earth Center and TMC's affiliated companies in China have carried out reforestation efforts every year, this was the first time for volunteers to travel from TMC in Japan to take part.

Toyota has for some time now been broadening the scope of its philanthropic activities throughout the world. In China, these activities include the Toyota Environmental Protection Aid Program for China's Youth and the creation of a research center in collaboration with Tsinghua University. Toyota aims to be a good corporate citizen and plans to continue contributing to Chinese society, through activities that focus on the themes of environmental protection, traffic safety and human resources development.


Rate this page: 1 Star2 Stars3 Stars4 Stars5 Stars

Loading ... Loading ...


Leave A Comment:



Inside ChinaCSR.com


Other China News

China Hospitality News:

Price Of Travel To Taiwan Up 15% During Spring Festival

Chinese Aviation Industry Claims New Record For Flight Safety

CTSG Expands In Travel Market Despite Financial Crisis

Langham Hotels International Grows In China


ChinaTechNews.com:

September 14 Named Netizens' Day In China

Dispute Between Tudou.com And Chinese Anti-piracy Alliance Continues

Sina.com Delivers Mobile Poetic Verses With Microsoft's Help

Report: China's Mobile Phone Sales Decreased 2.7% In Q3 2008


ChinaRetailNews.com:

Chongqing Supermarket Sells Staples For Love

Beijing's Sanyuan To Rent Sanlu Assets

McDonald's Teams Up With BuBuGao In Hunan

Little Sheep To Open Five New Restaurants In Beijing In 2009


Xianzai.com:

Chinese Recipes: Scallop and Baicai (Cabbage) Stew

Chinese Idioms: A Word is Worth a Thousand Pieces of Gold

Emergency Chinese: The All Too Typical Questions

China Trivia: Which Of These Is A Fact About Marco Polo?


SinoLinx.com:

Siteman Cancer Center Adds Second TomoTherapy® Hi·Art® Treatment System (Business Wire)

Mobile Content Bits: Sina; Treemo; AdMob; MySpace; Mobile Posse (paidContent.org)

Bank of America, Li Ka-Shing Reduce Holdings of Chinese Banks - Bloomberg

UPDATE: Obama at White House for meeting with Bush - WNCT


China Newswire:

Selecting the Right Location and Design Strategies for Successful Retail Positioning

Plan to attend the upcoming China Aviation MRO Summit

2nd Annual Ultra High-rise Building Summit Arrives In March 2009

Carlson Hotels Worldwide Appoints New Asia Pacific Managing Director