Chinese celebrities Yao Ming, Li Ning and Liu Huan jointly launched WildAid's public awareness campaign in China to protect endangered species, including sharks.

Basketball star Yao Ming, Olympic gold medallist Li Ning and singer Liu Huan declared their support for wildlife conservation by signing WildAid's Global People's Petition for Wildlife. They have all filmed TV messages, some of which are currently being shown on CCTV and other networks.

WildAid aims to raise international awareness and concern about the illegal trade in endangered species; to highlight shark conservation in particular and to communicate to the public that individual purchasing decisions can help save sharks and other species.

"For our future, join me to protect endangered wildlife." Yao said in his message featuring him saving an elephant.

The Law of Wild Animal Protection of the People's Republic of China came into force on November 8, 1988. It provides that the state forest and fisheries administrations are responsible for the management of land animals and aquatic animals; the state carries out the policy of enhancing resource conservation, actively domesticating, breeding and rationally utilising fish stocks.