At the China Corporate Social Responsibility Forum held in December, Xu Yongguang, Standing Vice Chairman of the Council of China Youth Development Foundation, says there are five key obstacles that face individuals and corporations who plan on providing charity in China.

The five key obstacles he pointed out included limits by government, the lack of charity awareness among people, the lack of sophistication among rich people, the poor organization of welfare institutions, and the immature tax policy in China.

Xu says that most of the donations at present are initiated by the government and only a few are initiated by civil organizations. He hopes that the future trend will have official institutions becoming the fund providers for non-official organizations. Xu advocated programs like those initiated by McKinsey & Company, Deloitte, Ogilvy, Motorola, and Novartis Pharma.

McKinsey & Company's Chen Yuting says charity organizations in China lack adequate funding and management power, and McKinsey plans to provide free aid in strategy, management, finance, marketing and human resource training and long-term support to select organizations in China.

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