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Air China Supports Chinese Cultural Exchange With British Museum
March 27, 2007 |
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The first cooperation between Beijing's Palace Museum and London's British Museum is being facilitated by Air China.
"We are proud to sponsor this first-ever museum cooperation and cultural exchange," said Zhang Lan, Senior Vice President of Air China. "Air China is glad to grow its role of corporate responsibility and international contributor, especially when it supports one of China's greatest treasures, the Forbidden City."
Air China says it has provided free cargo transport, free tickets for traveling museum staff, and other support and services for the exhibition entitled "The United Kingdom and the World: 1714-1830," on display in Beijing from March 9.
Beijing's Palace Museum, also called the Forbidden City, is home to the visiting British Museum exhibit and is the largest and most complete imperial palace and ancient building complex in China. The Forbidden City was made part of World Cultural Heritage list and is one of the top five palaces in the world. The British Museum, which is the largest integrated museum of the U.K, was founded in 1753 and houses cultural relics, ancient scrolls, and other rarities from the entire world.
Matching this pride in its cultural heritage, Air China has launched two new service brands, "Forbidden Pavilion" First Class and "Capital Pavilion" Business Class. Forbidden Pavilion carries specific features to reflect the royalty, honor, and privacy associated with the Forbidden City, while Capital Pavilion is focused on business and comfort associated with the Capital Palace, the imperial palace in Xi'an of the famous Tang Dynasty.
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