Microsoft reports that it's MSN service received more than 10 million video streams during the recent Live Earth concerts held in Shanghai and around the world, the most simultaneous viewers of any online concert ever.

"History is being made today," said Joanne Bradford, corporate vice president and chief media officer of MSN. "Millions of people around the world have joined together to fight the climate crisis. The over 10 million streams MSN has delivered so far today represent a milestone in live Internet broadcasting. We expect to see an even greater number of streams after the concerts are over as people return to watch their favorite performances or enjoy them for the first time if they missed the concerts live."

MSN, the exclusive online media partner for Live Earth, allowed people to watch live online feeds or recorded footage from earlier performances at no charge from all eight concerts, each located in different cities around the world.

"Live Earth is committed to providing our global audience with ways to "Answer the Call" and individually make a difference to help solve the climate crisis," said Kevin Wall, founder and producer of Live Earth. "By providing the opportunity to view the shows in their entirety online, coupled with our unique solutions campaign we're able to communicate this message on a mass-scale in a way that engages people and inspires them to act."

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