The Department of Industry and Commerce of Beijing's Dongcheng District has disclosed to local media that they have listed 533 online shopping websites, including Eachnet and Dangdang.com, as key targets of supervision.
What does a "key target of supervision" mean? A representative from the Department says that they would manage oversight of these websites and this work would be done first at the Hepingmen Branch and Jianguomen Branch and then extend to the entire Dongcheng District. The Department will form an online patrol at least once a week to check whether these websites are involved in offering false advertising or are misleading consumers with their online content.
The department has further segmented another 1718 websites into what it calls a "Category B" that will be monitored once every two months.
Apart from overstating their services, online shopping websites have been recently criticized for delayed goods delivery. The Industry and Commerce Department said they would punish websites that do not correct their behavior after receiving users' complaints by publishing their infractions and making these misdeeds known to the public.
