The China Tourist Hotel Association will soon launch a new criterion, in which it will offer a set of practical training standards for the regulation of the service etiquette of China's hospitality industry and creation of a civilized and professional hospitality image.

News from the website of CTHA is that the rule is titled "Chinese Hospitality Industry Service Etiquette Criterion (Trial)", and is the first of its kind in China's hospitality industry. Based on extensive investigation and research, it has reportedly not only summarized the experience of China's hospitality industry, but also drawn lessons from the success of renowned international hotel groups. It consists of 30 chapters and a total of 174 clauses.

The new rule has four main characteristics of wide applicability, emphasis on the training of aesthetic feeling of operation service, high pertinence to the present times and embodiment of harmony in serving clients. It is applicable for hotels of different types, sizes, classes and management styles. It trains hotel staff how to bring pleasure and sensual aesthetics to guests through the way they speak and behave.

In addition, hotel staff will better serve the clients during the upcoming 2008 Beijing Olympic Games and 2010 Shanghai Expo. The rule also focuses on giving full respect to clients and attaches much importance to the communication between a hotel and its clients instead of mechanically serving them.

It is expected that an overall harmony within a hotel can be created through the harmonious service offered by the hotel staff with this new standard.