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Corporate Social Responsibility & Sustainability in China

Corporate Social Responsibility in China

The Green Long March: Suntech Gives Support In China

December 3, 2007
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Giving

Suntech has announced its support of The Green Long March initiative to promote increased understanding of environmental successes and challenges in China, and encourage sustainable development.

In early 2007, Future Generations and the Beijing Forestry University, with the support of the State Forestry Administration, launched The Green Long March, a nationwide youth program to encourage environmental conservation in 22 provinces and 26 national nature preserves in China.

Two thousand core students from 43 Chinese universities formed relay teams to travel by train and foot along 10 routes through China. Suntech sponsored the Yellow River route that traced China's second longest river from the western province of Qinghai to the eastern province of Shandong where the river joins the sea. The sponsorship provided funding for conservation training, surveys on conservation initiatives, uniforms and equipment, food, transportation and a campaign to increase public awareness of the project.

During the course of The Green Long March, students exchanged environmental conservation ideas with approximately 75,000 people from universities, schools, communities and government bureaus. Among its many activities, the project included the planting of a million trees, and surveying of hundreds of local environmental successes as well as areas which need improvement in China. An estimated 9.75 million people were indirectly impacted through this environmental education campaign.

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