Novozymes China Aligning Brand With CSR

December 11, 2007 | Print | Email Email | Comments | Category: Happenings

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Novozymes China Aligning Brand With CSRChen Hong, public relations director from Novozymes China, gave anoverview of proactive brand management to promote corporate strategy and corproate social responsibility at the China Public Relations & Communications Forum hosted by Avail Corporation. Chen revealed the advantages Novozymes saw in moving proactively while facing new challenges under the new media environment.

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