Novozymes China Aligning Brand With CSR
December 11, 2007 |
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Comments | Category: Happenings
Chen Hong, public relations director from Novozymes China, gave anoverview of proactive brand management to promote corporate strategy and corproate social responsibility at the China Public Relations & Communications Forum hosted by Avail Corporation. Chen revealed the advantages Novozymes saw in moving proactively while facing new challenges under the new media environment.
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