To mark the six-month countdown to the Beijing 2008 Olympic Games and to bolster its corporate social responsibility initiatives, Lenovo announced a global online philanthropic beginning February 8 in the United Kingdom.
"We are thrilled to offer fans the unique opportunity to own these one-of-a-kind Olympic torch themed notebook PCs," said Deepak Advani, senior vice president and chief marketing officer at Lenovo. "Just as our technology helps bridge the physical gaps among different parts of the world, Lenovo's goal is to do the same through social investments. In the Olympic spirit of internationalism and cooperation, it is fitting that these Olympic torch-themed notebook PCs should benefit worthy causes."
Just as the Beijing 2008 Olympic Torch Relay will travel around the world, a new Lenovo auction will begin each week in a different country counting down to the Olympic Games. The auction features limited-edition, notebook PCs inspired by the Lenovo-designed Beijing 2008 Olympic Torch.
All of the proceeds from the auction will be distributed through the Lenovo Hope Fund to select philanthropies, including Right to Play. In the spirit of Lenovo's sponsorship of the Olympic Games, the program will concentrate on microfinance, small- and medium-enterprise development and bringing sports to communities of children.
