Western Union Company is donating books to the China Youth Development Foundation in celebration of the upcoming Chinese New Year.
The U.S.-based company is donating libraries of 1,000 books, enough for each of mainland China's 31 provinces. Western Union will make a gift to the China Youth Development Foundation for every transaction sent from one of 21 countries to China during the promotional period.
The company will also donate for every "like" of its post about the campaign on Facebook, and for every "re-Tweet" of its program announcement on Twitter. The program enables consumers to promote education for children in need, just by using or "liking" Western Union.
The 21 participating countries are the United States and Canada in North America; the United Kingdom, France, Spain, Belgium, the Netherlands, Italy and Russia in Europe and Central Asia; the Kingdom of Saudi Arabia and the United Arab Emirates in the Middle East; Angola in Africa; Australia, Japan, Singapore and Malaysia in Asia Pacific; and Brazil, Peru, Panama, Paraguay and Uruguay in Latin America.
Chinese New Year falls on February 10 this year and will see out the dragon year and welcome the entrance of the snake. During this period, China shuts down as people travel to their hometowns for the holiday.
This campaign is part of Western Union’s Education for Better program, a three-year commitment to advance global education goals.
