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Corporate Social Responsibility & Sustainability in China

Corporate Social Responsibility in China

Hong Kong Disneyland Says It Can Retain Staff

November 24, 2005
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News

Hong Kong Disneyland Resort yesterday marked 100 days of bringing Disney magic to the world's largest audience by acknowledging the many milestones that have led to the successful opening of the park.

Since the beginning of its soft opening while the park was not open every day to the public, Hong Kong Disneyland has welcomed and entertained well over 1 million guests.

The Hong Kong Disneyland Resort has hired and trained approximately 5,000 cast members resort-wide with a retention rate of 94%, which is high relative to the hospitality industry's average turnover.

The company points to a varied mix of visitors as more proof of our park's broad appeal in the region. Hong Kong residents comprise 49% of the park's visitors. Mainland China guests make up 26%of the total, while visitors from other international areas comprise 25%.

Relying on positive guest feedback, Hong Kong Disneyland is already expanding and enhancing the park experience beyond today's top attractions, which include Buzz Lightyear's Astro Blasters, Mickey's PhilharMagic, Space Mountain and the Jungle River Cruise. The first major new attraction to be added to the park since its opening will be the long-time guest favorite Autopia, debuting in summer 2006 and featuring battery-powered vehicles traveling a whimsical highway.

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