Between November 3 and December 24, 2007, IKEA will donate one euro for every Soft Toy sold worldwide, to benefit China and other countries.
The donations go to UNICEF and Save the Children education projects in Albania, Bangladesh, China, Cote d'Ivoire, India, Pakistan, Russia, Sierra Leone and Vietnam. Since 2003, Soft Toy activities have raised a total of €6.9 million. The goal for 2007 is to raise another €4 million.
For the third consecutive year, the "€1 is a fortune… a child's smile is worth so much" IKEA Soft Toy Campaign will help children in need. In 2008, twelve projects in nine countries will focus on improving children's education. IKEA's strategic partnerships with UNICEF and Save the Children's Fund contribute to achieving the Millennium Development Goals.
Equal access to education for all girls and boys and quality education in a child-friendly environment is the foundation. By ensuring all children access to education, it becomes possible to build the knowledge necessary to combat disease and eradicate poverty and hunger.
