The Office of the National Campaign on Anti-prostitution and Anti-delinquency, the National Copyright Administration of China, and the Society and Law Channel of CCTV recently launched an initiative to mark the ninth World Intellectual Property Day which fell on April 26, 2009.

It is learned that millions of Chinese consumers and dozens of mainstream media and portal websites across China will join this initiative which is called Green Tag Signing and aims to guide the public to show respect to creation and innovation and offer support to legal publications.

From April 22 onwards, consumers who buy books or audio/video products from major book stores across the country will receive a Green Tag. In addition, Internet users can join the initiative by participating in an online survey on Sina.com. Meanwhile, a total of 46.85 million illegal publications will be destroyed during the same period.

The Society and Law Channel of CCTV arranged a special party for the initiative, inviting public figures and representatives from the IPR departments to discuss issues related to the protection of IPR.

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