China's Lenovo Eyes Global Social Investment

August 2, 2010 | Print | Email Email | Comments | Category: Business & Society, Giving

According Lenovo's senior vice president, Chen Shaopeng, the Chinese electronics group plans to spend 1% of its annual net profit on global social investment.

Since 2006, the world's fourth-largest PC maker has made clear strategies for implementing its corporate social responsibility and has decided to make social investments in several fields, including education, environmental protection, elimination of the digital gap between the developed world and developing economies, and poverty alleviation.

Chen said that the amount to be invested is equivalent to 1% of its annual net profit but it is not directly tied to net profit.

The company also aims to balance investments among different countries and regions, including North America, Europe, Africa, and Latin America.

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