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Corporate Social Responsibility & Sustainability in China

Corporate Social Responsibility in China

Google China Launches Free Music Search Service

April 2, 2009
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Consumer, Law & Order

Google China has announced that it will cooperate with the Chinese music website Top100.cn to provide free and legitimate music search services for Chinese internet users.

Google China says that China is the only country where Google offers these free and legitimate music search service.

Lee Kai-Fu, the president of Google for greater China, said that keeping music searches away from piracy is the basis for Google's music search innovation and long term development. Lee said that they hope that they can enable users to search for music based on their feeling or mood in the future.

It is understood that Google China is developing a voice search MP3 technology which aims to enable users to search for music they want by "singing the song", however, Google has not launched the technology on the new search service though it features such functions as selecting a song or similar music. It says these functions can help find user's favorite music according its the rhythm or tone.

As an important partner of Google, Top100.cn has established cooperation agreements with: the four major music companies, Sony Music, Warner Music, EMI and Universal Music; more than 140 album companies; four major international music publishers; and the Music Copyright Society of China. To date, it has been granted the rights to distribute more than 1.1 million pieces of music.

Tags: copyright, EMI, Google, intellectual property rights, IPR, Lee Kai-Fu, music, piracy, Sony Music, Top100.cn, Universal Music, Warner Music

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