Air China held a press conference promoting the China Children Insurance Foundation program and announced that from September 1, 2009, it will make use of its platforms and resources to raise funds for CCIF.
From September 1, 2009, passengers who take international flights on Air China which last for more than four hours will see an envelope in their diner plate or a bag behind their seat introducing CCIF. Those who want to donate can put the money into the envelope and give it to a cabin attendant. From September 2 on, people will be able to donate online when purchasing an air ticket from Air China's Chinese domestic website. In addition, Air China will put CCIF information on 27 of its global websites.
Fan Cheng, vice president of Air China, said that the donation fund will be used to purchase insurance cards for poor children in selected regions in addition to an orphan protection program to be launched on September 15, 2009.
So far, Air China has set up a special team led by the company's executives to help promote the CCIF program, which aims to provide medical insurance for Chinese children aged between three and 15 years old. As one of the initiators of the program, the company has donated CNY1 million to the program, including CNY500,000 for purchasing major disease insurance cards for 25,000 children in Weixian county, Hebei province. In July 2009, Air China invested CNY750,000 advertising CCIF in media and major communities in Beijing.