Coca-Cola Greater China has pledged to provide lifelong financial support to the Chengdu Giant Panda Breeding Base for the care of two pandas that were reported to be the first pair of twin pandas born after the May 2008 Sichuan earthquake.
According to local media reports, Coca-Cola's adoption decision has been led by the company's employees who voluntarily organized an online initiative collecting names for the panda cubs, which are now called Lele and Meimei, literally meaning happiness and representing the good wishes for the well-being of the pandas and the people of the earthquake hit areas of Sichuan.
Doug Jackson, the president of Coca-Cola Greater China and Korea, reportedly stated that the protection of endangered animals like giant pandas is important for the harmonious development of humans and nature. Jackson stated that Coca-Cola has long been concerned with the environment and running its business with regard to the protection, maintenance and important of the environment. He said that Coca-Cola hoped that this commitment would encourage its employees, consumers and society to join it in achieving the goal of a sustainable world.