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Corporate Social Responsibility & Sustainability in China

Corporate Social Responsibility in China

China's Bright Dairy Invests In Improving Milk Quality

June 10, 2009
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Consumer, Health

Chinese dairy products company Bright Dairy has announced plans to invest CNY50 million to improve its pasture-land and to further improve its milk quality.

At present, Bright Dairy is implementing a standard management method with 350 specific management items on its own pastures and the method will be gradually promoted to its cooperative pastures and leased regional pasture-land.

Currently, Bright Dairy's milk source structure consists of large-scale pastures and leased regional pasture-land. The company owns 21 large-scale pastures and sources from around 500 cooperative large-scale pastures.

Since the onset of the melamine scandal in September 2008, Bright Dairy has ceased sourcing milk from individual providers, which formerly accounted for 5% of the company's total milk sources.

Tags: Bright Dairy, cooperative, dairy products, melamine, milk, pasture

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