The UNICEF Check Out for Children Challenge is a staff fundraising competition between Starwood Hotels that The St. Regis Beijing has been participating since 2007, and which the hotel won in 2008 by hosting a successful charity auction event.
At the "We Care Future" event, The St. Regis Beijing announced the kick-off of the challenge for 2010 and hosted a charity sale of house T shirts and an auction of sport shoes as the first fund-raising initiative. During the challenge period, the hotel will create an exclusive COFC moon cake with a low fat and low sugar flavour and, for each box of this exclusive type of moon cake sold, The St. Regis Beijing will donate CNY10 to UNICEF to help immunize thousands of children in many countries including Indonesia, Cambodia, Vietnam, and Thailand: aiming to vaccinate against seven preventable diseases and targeting young women and children.
"Growing with Community" is one of the primary strategies for Starwood and The St. Regis Beijing towards sustainable development and 2010 is a year for celebration as it marks 15 years of partnership between UNICEF and Starwood Hotels and Resorts. The St. Regis Beijing was one of the earliest partners of UNICEF when Starwood China started its contribution to UNICEF back to 1998.
