Beijing Municipal Administration for Industry and Commerce has published a notice disclosing that the Chinese dairy product manufacturer Beingmate has violated sales rules when selling its dairy products.
According to BMAIC, investigations by the Consumers' Association have shown that Beingmate has seriously broken "The International Code for Marketing of Breastmilk Substitutes: and China's rules on the sale of breastmilk substitutes. In addition there are problems with the promotional information on the company's packaging.
Earlier Beingmate had signed a letter of self-discipline undertaking to abide by The International Code for Marketing of Breastmilk Substitutes and promised to protect, promote, and support breastfeeding. However investigations conducted in supermarkets such as Carrefour, Wu-Mart, and Beijing Lijia Baby found that the company was involved in illegal sales promotions by giving consumers complimentary gifts, arranging a sales promotion, and reducing product prices.